This is a brief, basic social media presentation for small business including social media tips, social media tools, and social media content by Tina Reed Johnson, Web marketing and social media consultant.
Tina Reed Johnson Keys to Using Social Media for Small Business
1. Keys to Using Social Media for Small Business
Tina Reed Johnson, Web Marketing &
Social Media Consultant
Web site: http://tinareedjohnson.com
LinkedIn: http://linkedin.com/in/tinareedjohnson
http://www.linkedin.com/company/2454267
Facebook: http://facebook.com/tinareedjohnson
https://www.facebook.com/EnvironmentalIssuesImpact
Twitter: @tinareedjohnson
G+:https://plus.google.com/u/0/104326242844936940335
http://gplus.to/EnvironmentalIssuesImpact
Pinterest: http://pinterest.com/tinareedjohnson/
tinareedjohnson
2. Purpose & Definition Social Media for Business
Pre-sales communication tool to connect to customers
& prospective clients.
Not for hard sales – no ads in posts (buy ads
separately)
Reminder
Develop relationships & trust
*Networking sites *Blogs, videos, images
*Social bookmarking *Forums, podcasts
3. Efficiency Social Media for Business
Tools:
Software to schedule posts – time, day on multiple
platforms (Hootsuite, PostPlanner, Tweetdeck)
Calendar for content with themes
Automatic posting (link platforms):
*Twitter & Facebook *WordPress & Facebook
*Twitter & LinkedIn
Be aware of differences between cultures & audience
Sharing options (between platforms)
*Google Plus *Constant Contact
4. Social Media Content for Business
80/20 rule
Interests for your niche (not just business info!)
Make it personal
Images
News & Facts
Updates & Quotes
Hobbies
Pets
Volunteering No politics or religion
Sports & Entertainment
Events
Blog posts
Specials & Coupons
Contests (3rd party s/w)
Sharing is Caring!!!
5. Social Media Tips for Business
oBranding – be consistent, same name, message
oPhoto of yourself – smiling : )
oComplete Profile/Page
oCustom URL / Domain name:
http://facebook.com/pages/smallbiz/13854439574
http://facebook.com/smallbiz
oUse keywords in descriptions & posts
oTesting!
6. Social Media for Business
For more tips:
Tinareedjohnson.com
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