Sem Workshop 201008 (Tin180 Com)

Search Engine Marketing 101 October 2, 2008

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda

Your Takeaways ,[object Object],[object Object],[object Object],[object Object]

We Communicate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

We Do Business ,[object Object]

How We Do Business… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Internet in Perspective ,[object Object],[object Object]

[object Object],[object Object]

[object Object],[object Object],[object Object]

Your Internet Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Where are you going? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Internet Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internet Strategy ,[object Object]

Website Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Traffic Driving Tactics ,[object Object],[object Object],[object Object],[object Object]

Traditional Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Optimization ,[object Object]

Search Engine % of Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

In Google We Trust ,[object Object],[object Object],[object Object],[object Object],[object Object]

SEO – On Page Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO – Website Platform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO - Website Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO – Website Design 2 ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO - Content

SEO Content 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Multivariate Split Testing ,[object Object],[object Object]

Multivariate Website Testing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Test Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Statistics Identify Winners ,[object Object]

Multivariate Test Case Study ,[object Object]

Actual MV Test Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO - Meta Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Developing Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Phrase Match Keywords ,[object Object],[object Object]

Exact Match Keywords ,[object Object]

Negative Match Keywords ,[object Object]

Embedded Match Keywords ,[object Object],[object Object]

Broad Match Keywords ,[object Object],[object Object]

Keyword Matching Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Short vs. Long Tail Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Same-Site Hyperlinking ,[object Object],[object Object]

Hyperlink Tutorial ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Page Titles ,[object Object],[object Object],[object Object],[object Object]

Font Tags & CSS ,[object Object],[object Object],[object Object]

Alt Tags ,[object Object],[object Object],[object Object],[object Object]

Site Map ,[object Object],[object Object],[object Object],[object Object],[object Object]

Blogs ,[object Object],[object Object],[object Object],[object Object]

RSS Feed ,[object Object],[object Object]

What Not To Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEM – Off-Page Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google PageRank (PR) ,[object Object]

Google PageRank (PR) ,[object Object],[object Object],[object Object],[object Object]

Organic Search Traffic ,[object Object],[object Object],[object Object],[object Object],[object Object]

Organic Search Placement ,[object Object]

Directories Free and Paid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Inbound Links ,[object Object],[object Object],[object Object],[object Object]

Inbound Links cont. ,[object Object],[object Object],[object Object]

Pay-Per-Click (PPC) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Geo-Targeting ,[object Object],[object Object],[object Object],[object Object]

3 rd Party Websites ,[object Object],[object Object],[object Object],[object Object]

E-press releases ,[object Object],[object Object],[object Object],[object Object]

Syndicated Articles ,[object Object],[object Object],[object Object],[object Object],[object Object]

Affiliate Partners ,[object Object],[object Object],[object Object],[object Object],[object Object]

Banner Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object]

Sem Workshop 201008 (Tin180 Com)

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Sem Workshop 201008 (Tin180 Com)