Internal Comms 2 0 Understanding The Rss And Social Media Revolutions (Tin180 Com)
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Internal Comms 2 0 Understanding The Rss And Social Media Revolutions (Tin180 Com)
- 1. Internal Comms 2.0: Understanding the RSS and Social Media Revolutions May 23, 2007 Sponsored by Ragan Communications
- 4. myragan.com
- 6. Key Findings of the 2006 New Frontiers in Employee Communications Study Jeffrey Treem Senior Analyst Edelman Change and Employee Engagement
- 17. Awareness Management in bioPharma William Hayes, PhD Biogen Idec
- 22. Flexibility! May 2007 Biogen Idec Library and Literature Informatics NGES TOC NewsAlerts LitAlerts InternalNews Personal RSS feeds Group RSS Feeds Sources Mail client Inbox/RSS reader Web reader Web Portal RSS Feed Desktop RSS Reader Screensaver Results Email Alert
- 24. Enterprise Social Media Best Practices & Case Studies David Carter CTO, iUpload
- 26. Enterprise Social Media Organize Gather Distribute User Administration Workflow Security Integration Participation Metrics Comments Discussions Voting Rating Blogs Wikis Web Forms Email Mobile 3 rd Party Blogs RSS Feeds Websites Intranets Portals RSS/XML 3 rd Party Applications 3 rd Party Communities Blogs Wikis Forums iUpload Web 2.0 Engine
- 27. Primary Ingredients: Participant & Content Micro-Content Bookmarks Discussions Wiki Calendar Voting Participant Reputation Participation Profile Groups/ Friends Presence Photos Audio Video Clippings Voting
- 36. Friction / Engagement Scale Most Engaged Manage a Channel Manage a Blog Create a Wiki Topic Write a Guest Post Participate in a Wiki Post a threaded comment Leave a comment Vote / Rate Most Engaged Least Engaged
- 39. PANEL DISCUSSION
Notas do Editor
- “ Social Media” encompasses a number of Web 2.0 applications like blogs, wiki’s, rich profiles, commenting, voting. This content can be mixed or “mashed-up” in a variety of ways to provide relevant information. In order to be “Enterprise” ready you need to allow this in a way that does not create an unstoppable force that violates corporate policy, or creates regulatory issues, or even HR issues.
- The two core ingredients include mixing participant data and content e.g. -Show me all the “Best Practices” that viewers have voted as the best ROI -Show me new profiles of people in the marketing department. -Who are the most active contributors? -What articles have been wrtitten by the marketing department
- This is a screenshot showing an individual blog.
- This is the Newsgator reader.
- Frame discussion about what we are seeing.