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Talk with me,[object Object],Reaching audiences with the help of social media,[object Object],Timo Luege1 September 2009				           Communications Managers Meeting,[object Object]
1.4 billion ,[object Object],		people are using the internet,[object Object]
1/4 ,[object Object],		of the world‘s,[object Object],populationover the age of 16,[object Object]
630 million ,[object Object],	   are using ,[object Object],social            media,[object Object]
If Facebook gave out passports,[object Object],Source: http://www.techcrunch.com,[object Object]
Globally,[object Object],1 out of 11 online minutes ,[object Object],is spent in an online community,[object Object]
In highly developed countries it is up to ,[object Object],1 out of 6 online minutes,[object Object]
This means:,[object Object],People are increasingly more likely to hear about news for the first time here ...,[object Object]
Talk with me: Social Media for the Red Cross Red Crescent
Talk with me: Social Media for the Red Cross Red Crescent
Many of today’s users don’t look for news, they,[object Object],    expect news to            find them!,[object Object]
It also means:,[object Object],[object Object]
 This is a challenge, particularly for headlines.,[object Object]
Since many people get their ,[object Object],information from their online community we need to be a ,[object Object],        part of that        community. ,[object Object]
For us – that should be easy,[object Object]
We have to,[object Object],add valueto the conversation - not just noise.,[object Object]
Listening is key!,[object Object],Source: slimmer_jimmerhttp://www.flickr.com/photos/slimjim/2180595798/,[object Object]
As a Movement we need to be atrusted resource, a subject matterexpert, afriendand ahelpful neighbourto the people we want to reach.,[object Object]
Source: programwitchhttp://www.flickr.com/photos/programwitch/1483871472/,[object Object]
That’s where they come in again,[object Object]
Build social media competence,[object Object],Source: Matt Hammhttp://www.flickr.com/photos/matthamm/2945559128/,[object Object]
Social media forces us to do what we claim to be doing all the time:Give volunteers and beneficiaries a voice and make them key element of our communication by listening to what they have to say.,[object Object]
We need to experiment,[object Object],Source: Status Frustration http://www.flickr.com/photos/statusfrustration/134382294/,[object Object]
Source: CRASH:Candy:http://www.flickr.com/photos/crash-candy/2455226534/,[object Object],We need to take risks,[object Object]
But we’ll get there,[object Object]
Thank you,[object Object],Source: Matt loves kicks http://www.flickr.com/photos/mattloveskicks/2000555581/,[object Object]

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Talk with me: Social Media for the Red Cross Red Crescent

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Notas do Editor

  1. Many are in only a very few networks
  2. Text, particularly headlines have to be written so that they can be understood in a different context.
  3. Obviously you don‘t want to have to that all by yourself.
  4. Not only at HQ but also on branch-level.
  5. Pending permission to use