This document promotes Pinterest as a way to increase website traffic, leads, and sales. It provides tips on setting up a Pinterest business account and boards, how to effectively pin content and engage with other users, and strategies for driving traffic and followers. These include creating collaborative boards, pinning high-quality images regularly, adding value through comments, integrating a "Pin It" button on your website, and running contests. The document also advertises the author's workshops on using Facebook and LinkedIn for business purposes.
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Use Pinterest To Explode Traffic, Leads & Sales
1. Use Pinterest To Explode Your
Traffic, Leads & Sales!
Julie Mason
Pinterest.com/TSMPrincess
facebook.com/TheSocialMediaPrincess
“The Social Media Princess”
11. Getting Started on Pinterest
www.TheSocialMediaPrincess.com
1. Sign up – www.pinterest.com
2. Pick an easy-to-remember username
3. Add a photo of yourself
4. Use keywords to describe who you
are, what value you offer & what you’ll pin
12. Convert Account To Biz Page
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1. www.business.pinterest.com
2. Select your business type
3. Update your contact name & email
4. Fill in your profile
5. Agreement = YES
13. Convert Account To Biz Page
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6. Verify your website
• Go to Settings on Pinterest Account
• Download HTML verification file & upload that into
your web browser (ensure it is not uploaded to a
subfolder or Pinterest won’t be able to find it)
• Complete the process by clicking on the bold “Click
Here” in the verification screen – Pinterest will then
check your website for the HTML file – once verified
your URL will be displayed in full
15. Creating Your Boards
www.TheSocialMediaPrincess.com
• Click create board
• Name your board (18 characters in all caps or 24 in lower case)
Use keywords
Be specific/unique ie: if you do holiday ideas for
kids don’t call your board Holiday try instead
Christmas with Kids (this helped on lady go from 4k
followers to 12k quickly)
• Choose a category
• Write a board description
• Pin images
• Edit main board image
17. How To Pin
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• Get some tools
Firefox addon “Pinterest Right-Click”
Chrome extension “Shareaholic for Pinterest”
Internet Explorer “Pinterest Toolbar”
• Upload a pin
• Repin
• shareasimage.com
Changes text into image
18. What To Pin
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• Pin AWESOME Content
Here’s some popular categories:
Quotes
Interior spaces
DIY or How To pins
Infographics
• Don’t overdo self-promotion
Keep the balance with other’s pins
• Always add a description with keywords
• Add a price to the pin
21. #1 - Collaborative Boards
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• Create a board
• Click the + sign to add users
You’ll need their Pinterest Username for this
Invite only people you know or connected to on Pinterest
• Anyone on the group board can add others
Be sure everyone knows your policy on this (put it in description)
23. Collaborative Boards Benefits
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• Every Contributor to that group board will now have that
board show on their profile
• When someone clicks FOLLOW ALL on that Contributors
profile – that will also include the group board that YOU
set up and are pinning to.
• This means GREATER EXPOSURE and MORE FOLLOWERS
24. #2 - Be AWESOME
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• Pin what you LOVE...what is AWESOME
• Pin clear, stunning images (you can pin video too)
• Tall images have more fun (and more repins!)
• Max pin dimensions 600px (W) x 5000px (H)
• Pin frequently (best time is evening)
25. #2 - Be AWESOME
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Lionsgate went from 200K to 400K views of their videos within
5 days just from pinning
26. #2 - Be AWESOME
www.TheSocialMediaPrincess.com
Want inspiration – check out the co-founder of Pinterest Ben Silbermann
27. #3 - Comment To Stand Out
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• 80% of people will just repin from their newsfeeds
on Pinterest
• By commenting you will immediately start to
stand out
• Plus when the pin gets repinned, your comment
goes with it
• Pin clear, stunning images
28. #4 - Add A Widget To Your Site
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• http://about.pinterest.com/goodies/
• 4 types of buttons/widgets including:
Pin It Button – lets people pin form your website helping to share
your content
Follow Button – lets people follow you and grow your social reach
Profile Widget – Shows up to 30 of your latest pins – helps to
display the value you offer on your Pinterest account
Board Widget – lets you show up to 30 of your board’s latest
pins...its useful if there’s one board in particular that will appeal
to your visitors
29. Cool Tools
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DESIGN TOOLS
• Picmonkey.com – make pictures fun
• Someecards.com – fun posts
• Piktochart.com – infographics
STRATEGY TOOLS
• Repinly.com – market research & influencers
• Pinreach.com – analytics, research & influencers
• http://pinterest.com/source/thesocialmediaprincess.com/
This shows who is pinning from your website
30. Facebook & LinkedIn Workshops
1-Day Interactive Workshops
Bring your laptop
Implement as you learn
Get RESULTS faster!
www.TheSocialMediaPrincess.com
31. Facebook Workshop
You will discover:
How to develop an effective strategy
Setting up & optimising your accounts
How to find, attract & convert prospects
What type of posts generate results & when
to post them
Secret strategies that generate RESULTS!
www.TheSocialMediaPrincess.com
32. Andrew & Daryl Grant – Our Internet Secrets
www.TheSocialMediaPrincess.com
Facebook Workshop
33. LinkedIn Workshop
You will discover:
How to create a powerful profile
Develop an effective strategy
How to build brand awareness & traffic
Secret ‘stalking’ strategies
What & when to post
How to generate great leads & sales
www.TheSocialMediaPrincess.com
34. LinkedIn Workshop
Some Results Attendees Have Had:
$150,000 Contract
Through LinkedIn Strategy!
www.TheSocialMediaPrincess.com
35. LinkedIn Workshop
www.TheSocialMediaPrincess.com
Some Results Attendees Have Had:
I Thought I Knew All About LinkedIn
But I Was Blown Away!!
I’ve just attended a LinkedIn Workshop with Julie Mason, The Social Media Princess.
Now I thought I knew LinkedIn and I currently get about 60% of my business from
LinkedIn but I’ve just been blown away by the stuff that I’ve learnt today and just for
the one idea I got towards the end I would have come and paid full fee!
So if you are contemplating learning more about LinkedIn – and you should be if you
are in business – then this workshop is a MUST!
~ Geoff Kirkwood
AustraliasBusinessMentor.com
36. Special Offer!
Register for BOTH workshops
For just $398!
Save $200.00
www.TheSocialMediaPrincess.com
TONIGHT ONLY!