This is the deck of slides that formed the basis of a webinar I ran for Charity marketers who wanted to know how to use Twitter as a key part of their marketing communications strategy.
2. 1. What is Twitter? 2. Finding your way around 3. How to set up an account … properly 4. Key concepts to understand 5. Ten Topics To Tweet 6. Questions
42. ... Twitter can be an effective channel for communications & fundraising
43. 10 Topics To Tweet 1. Tips (How to…) 2. Research findings (Did you know…) 3. Upcoming events 4. Requests for donations, volunteers… 5. Ask a question 6. Retweet other’s tweets 7. Links to relevant sites 8. News 9. Job openings 10. Partner involvement
44. Twitter Set-Up Package - Advice on best handle - Account set-up to include Bio copy - Background creation - Twitwall creation - Development of first 15 tweets - Listed in 5 key directories - 30-minute phone call - One month email support $550