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Social Media 101
- 1. Social Media 101 By Tim Nekritz Associate Director of Public Affairs/Director of Web Communication SUNY Oswego
- 2. What is social media? • Interactive parts of the Internet where we can communicate with a range of audiences – for us prospective students, current students, faculty, staff, alumni, parents and friends of the college. • Includes (but is not limited to) Facebook, Twitter, YouTube, blogs, Formspring, Foursquare and more.
- 4. Why social media? • “Third space” • Customer service • Interactive nature • Media-rich • Where they are • But remember to bring them back (hub and spoke)
- 5. Also: it’s expected *Noel-Levitz E-Expectations, July 2011
- 6. 5 top tips 2.Be present! Try before you buy
- 7. 5 top tips 2. Be prepared! Have a content strategy
- 8. 5 top tips 3. Be responsive! Reply and sustain
- 9. 5 top tips 4. Be friendly! Have conversations
- 10. 5 top tips 5. Goals before tools 4.Does it help us meet a goal? 5.What’s in it for us? 6.What’s in it for our users? Avoid OSS
- 11. Crowd-sourced additions • “Try to get someone who has a bit of a sense of humor (again not always possible) as it makes the tone of your channels friendly and more approachable.” -- Annalisa Boccia, Queen’s University • “Be Valued ... Many are getting into social to ‘have another way of pushing our message’ or creating a new place for the same people to ignore the same press releases.” -- JP Rains, Laurentian University • “Be Yourself. Social media operates in a transparent arena where it’s easy to see who’s a jerk, who’s not telling the truth and who’s making themselves out to be more than they are.” -- Patrick Powers, Webster University
- 12. Types? Oh so many … • Facebook • Twitter • YouTube • Formspring • Foursquare/Geosocial • Photosocial • Blogs [We keep an online inventory]
- 13. Facebook • The 800-pound gorilla Considerations: • Page? • Group? • Individual account? (no)
- 15. #pancaketweetup
- 17. Twitter: 2 symbols are key • @ symbol: replying or addressing someone • # = hashtag, organizing around topic, conference, event
- 20. Geosocial/location-based • Services tied to your smartphone • Fastest-growing part of social media • Location-based services have enormous potential to connect people to places, places to people, and people to people in places. • -- Tim Jones, North Carolina State University
- 22. Photosocial
- 23. Blogs
- 25. Monitor and respond • Social media is 24/7 • Basic customer service, just new way • Most users just looking for an answer • Would you ignore your email for days?
- 26. Our FB comment guidelines • The discussion board is available for questions, often from those entering or considering Oswego ... we hope to get you answers in a timely manner as you ponder joining our community. However, spam, blatantly commercial, obscene and/or denigrating messages are not welcome in this space and may be removed, as this page exists to serve a broader community.
- 27. Negative feedback? • Honest complaints • Spam • Ragers • Trolls Again, make sure you have a posted policy!
- 28. Content strategy • What do you post? • How often do you post? (And, of course, who posts it) Great site >> meetcontent.com
- 29. Who has the keys?
- 30. Social media conduct • Zappo’s social media policy: “Don’t do anything stupid” • It’s pretty much common sense
- 31. Next steps • What are your goals? • Look at your time/resources • Examine options/communities • Content strategy: what to say • Get social!
- 32. Questions? • Also available at: tim.nekritz@oswego.edu … or http://www.facebook.com/tim.nekritz … or http://twitter.com/TimNekritz Presentations http://www.slideshare.net/TimNekritz/ Our social media users’ guide: http://www.oswego.edu/administration/public_affairs/ socialmediaguide.html