1. COMMUNICATION PLAN:
OKLAHOMA PENSION BATTLE

2. • OSFA Data Preparation.
• Execute Communication Plan.

3. • Mail List Cleaning
• Change of Address Filter
• Geocode
• Add State House/Senate data
• Add Home Phone
• Add Cell phone #
• Add Email addresses
COMPLETE
COMPLETE
COMPLETE
COMPLETE
- In progress
?
?

4. GOAL:
Defeat efforts to harm
Oklahoma Firefighters pension
using
Political Action from educated Members.

5. Communication Plan has 2 Parts:
• EDUCATION
• ACTION

6. Strategic Goals:
1. Educate members on key points & arguments.
2. Members effective in expressing their opinion to
lawmakers and friends/family.
3. Clear message – All members on the same page.

7. Tactical Goal:
1. Expose each member to the key points & arguments
5+ times in first 60 days.
2. Aggressive, straightforward.
3. Clear message – easy to learn.

8. Execution of Education Plan:
• Summarize the key points & arguments:
• Meeting with key players to boil down, vet
arguments.
• Agree on message & discussion points –
foundation for everything.

9. Execution of Education Plan:
• Communicate to members.
• Systematic & Continual – to achieve maximum results.
• Coordinated, using multiple media:
• (You are competing for MEMBERS’ ATTENTION.) Must use:
• Email
• Text Message
• Mail to member
• Mail to fire stations
• Video
• Phone Calls
• Website

10. Appealing and Effective
Communication.
Your are competing for
people’s attention.

11. Execution of Education Plan:
• AGAIN – the point is to educate the members.
• Education = Effective Action & Motivation to ACT.
• Must do it in a systematic way.
• Concise, easy-to-follow information.
• REPETITION
• Multiple media – mail, text, email, web, phone.

12. ACTION FROM MEMBERS:
• Identify the TYPE of ACTIONS we want members to take:
• Calls, Letter Writing, Social Media, Word-of-Mouth, Capital Visits
• Identify WHEN we want members to ACT:
• Precisely timed to political or legislative events – CHANGE VOTES
• Grassroots – constant, increasing communication to legislators,
friends – CHANGE MINDS
• Preplanned Mass Communication - show them we can rally
whenever we want – CHANGE ATTITUDES

13. Establish CLEAR Plan Management:
• Identify the communication plan decision makers.
• Assure efficient and effective execution.
• No mixed signals or confusion.
• React quickly to changing legislative/political
events
• Small committee with chairperson.
• Chairperson directs action of Kueh Marketing.
• Conference calls/email for fast response &
decisions.

14. • Increase political action exponentially.
• Turn 1 active member into 10+ Team Members.
• Friend invited to join via Facebook, Email or Text message.
• Friend is sent links allowing them to act - with their legislators
information pre-populated.
• System makes it easy to recruit, educate and increase ACTION.

15. • Kueh Direct Marketing / Tulsa Direct Mail, Inc. is able to fully
implement this plan – or similar plan as needed.
• Our capabilities include:
• Full Service Marketing Firm:
• Member List management
• Message Development.
• Full service Direct Mail – Design, List segmentation, Print, Mail.
• Fast-turn printing – 1 day turn digital.
• Production printing – high volume
• Flyers, Doorhangers, Postcards, Brochures, Banners, Billboards
• Email communication – Design, list
management, segmentation, execution
• SMS/Text Communication
• Web design
• Online database creation & programming
• Phone communication
• Video production
• Outdoor / billboard design, purchase
• TV / Radio campaign
• JOIN THE FIGHT system

16. Tim Kuehnert, President
918.286.0401
5874 S. 129TH E. Ave
Tulsa OK 74134
tk@tulsadirectmail.com