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AdWords Keyword Strategy
keywordstrategy,[object Object],keyword research,[object Object],ad groupimplementation,[object Object]
AdWords Keyword Strategy
first rule of keyword strategy,[object Object],think search query, not keyword,[object Object]
AdWords Keyword Strategy
AdWords Keyword Strategy
AdWords Keyword Strategy
AdWords Keyword Strategy
second rule of keyword strategy,[object Object],select with care,[object Object]
questions that need answering,[object Object],on a post-it, sticking to your screen,[object Object]
Nike sneakers,[object Object],Nike webshop,[object Object],Nike shoes,[object Object],22000,[object Object],13000,[object Object],225000,[object Object]
Nike shoes,[object Object],[object Object]
 Nike cool shoes
 Nike air max
 …,[object Object]
broad match,[object Object],do not trust the google,[object Object]
broad match,[object Object],use it (only) to discover new queries,[object Object]
Nike sneakers,[object Object],[object Object]
Goedkopenike sneakers
 Sneakers van nike
 …,[object Object]
broad match,[object Object],use it to discover what not to show up for,[object Object]
are you really cheap?,[object Object],it’s ok to be expensive,[object Object]
don’t have any negatives?,[object Object],go add them. now!,[object Object]
fifth rule of keyword strategy,[object Object],ad groups group ads not keywords,[object Object]
you have a keyword problem,[object Object],first sign of trouble:,[object Object]
AdWords Keyword Strategy
1513,[object Object],keywords in a single ad group!,[object Object]
combine query themes,[object Object],target your ads & audiences,[object Object]
write ads to solve problems,[object Object],there’s that question again,[object Object]
improve & target bidding,[object Object],work the odds,[object Object]

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AdWords Keyword Strategy