The Big Little Screen: The challenges, stats, opportunities and how to mobilise properly in (South) Africa. SMS/MMS, USSD, Mobi, Smart Mobi, HTML5 and apps for all platforms. Presented at the Digital Publishing Conference - Johannesburg 30th May 2012
3. More
sim
cards
in
SA
than
the
enAre
SA
populaAon!
45
million
+
handsets
Nearly
1.25
million
handsets
are
sold
every
month
in
SA
@+mprezence
4. In
Africa,
more
people
have
access
to
cellphones...
than
drinking
water!
…and
by
2020,
everyone
in
Africa
will
own
a
cellphone!
@+mprezence
5. REALITY:
Who
is
buying
what
in
SA
47%
17%
14%
13%
OTHER
OTHER
OTHER
OTHER
OTHER
OTHER
OTHER
OTHER
8%
Less
than
1%
All
Device
Types
@+mprezence
6. Who
owns
what
in
SA?
45,0%
SMARTPHONE
40,0%
39,8%
14%
(7
million)
35,0%
29,9%
30,0%
25,0%
20,0%
Samsung
29.9%
15,0%
Nokia
3
9.8%
5m+
E250s!!!!
Blackberry
5m+
Nokia
M.E
(SAll
selling!)
represents
half
of
10,0%
7,7%
all
SmartPhones
5,9%
4,6%
(+-‐
3.5m)
5,0%
3,0%
2,0%
0,9%
0,8%
0,4%
0,0%
Nokia
Samsung
SonyEricsson
LG
RIM
Motorola
Apple
HTC
Openwave
MAUI
In
SA,
56%
want
a
Nokia
as
their
next
phone!
(Nielsen)
@+mprezence
7. Mobile
web
data
usage...
When
are
S.Africans
using
it?
@+mprezence
8. South
African
Mobile
(Data)
Usage
24
hours
a
day!
–
Except
Dinner *Source
-‐
TNSGlobal
SA
is
the
4th
largest
mobile
data
user
worldwide!
@+mprezence
9. 14
million
on
mobile
web
*Admob
/
Nielsson
6
million
on
desktop
web
*DMMA
Only
a
4
million
cross-‐over
=
10
million
new
people!
@+mprezence
10.
has
spoken!
...the
numbers
say
it
all
@+mprezence
11. Mobile
Search
-‐
rapid
growth
in
SA
65%
of
all
Google
Searches
are
done
from
a
mobile
device
during
the
weekend
in
South
Africa!
120
Mobile
Search
Web
Search
100
80
mobile
25%
65%
60
mobile
40
20
desktop
desktop
0
Weekdays
Weekend
@+mprezence
12. The
Featurephone
is
king
–
by
far!
(What
the
hell
is
a
Feature-‐phone?)
One
of
these…
With…
Mobi,
USSD,
Radio,
Torch,
SMS/MMS,
Video,
Audio
@+mprezence
13. 59%
of
SA
Mobile
users
…have
purchased
content
Keep
1
screen
in
your
life?
…67%
said
mobile
(TV
=
2%)
@+mprezence
14. So
who
are
these
mobile
web
(mobi)
users
in
SA?
@+mprezence
15. South
African
Mobile
Web
users
LSM
LSM 10
LSM 9
LSM 8
LSM
6
Black
mid
20’s,
LSM 7
Slight
Male
skew
LSM 6
LSM 5
LSM 4
LSM 1 -3
0% 5% 10% 15% 20% 25% 30%
*
Source
Admob
July
2010
@+mprezence
16. Mobile
is
the
most
pervasive
medium
-‐
reach
everyone!
@+mprezence
17. Touching
the
Masses
–
OPPORTUNITY!
STER
KINEKOR
Select
OpUons
1
–
View
Movies
2
–
My
Cinema
3
–
Book
Movie
4
–
My
profile
-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐
Reply
@+mprezence
18. What
exactly
is
a
‘Mobi’
device
actually
defined
as?
@+mprezence
19. 7500+
of
these....
A
non-‐desktop
device,
that
due
to
its
size
and
context
of
use,
needs
to
be
treated
differently
@+mprezence
21. CONSIDERATIONS
DATA
COSTS
A
Pay
as
You
Go
society
in
SA
means
your
mobi
site
costs
users
VERY
VISIBLE
Rands
and
Cents
Only
deliver
the
content
they
need
or
ask
for!
R2.00
per
Mb
for
most
Pay
as
You
Go
customers
Lower
rates
are
available
for
bundles
or
contract
customers
@lyneReanthony
22. BUT…
Mobile
web
is
not
as
expensive
as
you
think!
@+mprezence
23. Greater,
richer
interacAve
experience
for
lille
cost
19kb
with
images
=
3.7c
per
page
V
Sms
your
name
to
33008
and
win.
Sms’s
cost
R1.50
Equivalent
cost
experience
on
Mobi
?
40
mobi
site
pages!
85%
prepaid
users
in
SA…
Africa
=
98%
24. For
good
mobile
UX
in
Africa
…Size
is
very
important!
Our
phones
are
all
so
different!
@lyneReanthony
25. Unlike
web:
One
size
does
not
fit
all!
If
you
build
your
mobi
to
cater
for
small
phones...
Samsung
E250
-‐
128
pixels
wide
@+mprezence
26. One
size
does
not
fit
all!
It
is
unusable
on
larger
ones!
?
?
WTF!!!!
I
s
that
a
car?
Blackberry
9000
-‐
480
pixels
wide
@+mprezence
27. One
size
does
not
fit
all!
If
you
build
for
larger
phones...
Blackberry
9000
-‐
480
pixels
wide
@+mprezence
28. One
size
does
not
fit
all!
It
will
be
very
difficult
to
use
on
the
smaller
ones!
Wow!
I
can
see
a
cloud!
Samsung
E250
-‐
128
pixels
wide
@+mprezence
29. One
size
does
not
fit
all!
If
you
design
for
the
average
sized
phone...
LG
K360
-‐
240
pixels
wide
@+mprezence
30. One
size
does
not
fit
all!
It
won’t
be
an
ideal
experience
for
anyone
else!
@+mprezence
31. Mobi
building
is
different
It
is
not
the
same
as
web!
@+mprezence
32.
Web
UX
`
As
opposed
to…
Mobile
UX
@lyneReanthony
33. S*%T
-‐
The
problems
of
mobi
design
No
space,
7500
devices
(more
variants)
crude
input
controls
@+mprezence
34. There
are
many
challenges
when
building
for
mobile
@+mprezence
35. So
many
devices
So
many
screen
sizes
So
many
browser
types
So
many
file
formats
So
many
device
manufacturers
So
many
connecAon
speeds
So
many
plaiorms
and
op
systems
Touch
or
cursor
inputs...
So
much
to
deal
with
before
we
even
start
considering
the
design!
@+mprezence
39. Streaming
Video
to
all–
Now
on
mobile!
Compelling,
EmoAve
&
straight
to
the
point.
A
‘moving’
picture
paints
2000
words!
@+mprezence
40. So
that’s
some
technology
...what
else
is
there?
@+mprezence
41. Your
Target
Audience?
Everyone!
Consider
those
who
have
limited
mobile
experience
-‐
educa+on
Consider
those
who
have
lower
literacy
capabili+es
-‐
intui+ve
Consider
those
who
want
the
basic
informa+on
–
FAST
-‐
snack
Consider
those
who
are
demanding
and
want
loads
-‐
expand
@+mprezence
42. The
mobile
user...
meet
him!
(or
her)
On
the
move,
watching
TV,
always
on,
mulA-‐
tasker,
mulA-‐persona,
he
is
the
same
as
you!
(assume
nothing...
he
may
also
have
a
crap
phone)
@+mprezence
45. He
booked
for
Coldplay
on
his
mobile
and
did
the
mobile
mexican
wave
(along
with
50,000
others!)
...always
with
him,
always
on
and
does
everything
@+mprezence
46. CONTEXT
is
KING
in
mobile
which
determines
content
@+mprezence
47. ‘MOBILE’
also
describes
the
user...
A
MOBILE
user’s
circumstances
and
situa+on
vary.
Content
becomes
less
relevant
if
we
ignore
the
CONTEXT
of
the
viewer!
@+mprezence
48. 21%
males
and
12%
females
use
their
iPad
on
the
loo!
@+mprezence
49. Remember
context?
I’m
mobile!
•
Browsing
one
handed
(coffee)
•
In
a
queue
and
wants
to
jump
it
•
Watching
TV
and
wan+ng
to
engage
•
Lost
and
needing
fast
direc+ons
•
Want
to
find
cool
stuff
near
me
•
Product
research
and
comparison
•
Want
to
engage
with
your
brand
•
WANT
TO
SHARE
AND
TALK!
CONSIDER
WHERE
AND
WHY!
@+mprezence
50. Mobi
design
=
organising
a
Any
desk
Place
the
most
important
things
close
by
and
work
outwards
@+mprezence
51. Hierarchy
design
compu+cket.mobi
MORE
INFO
MAIN
CATEGORY
LOGIN
70%
OF
OR
REGISTER
MAIN
ACTION
ALL
EVENTS
AREA
BOOKINGS
W/WHERE/WHEN
W/W/WHEN
STORE
FINDER
HIGHLIGHTED
GEO
MAPPING
TERMS+CONS
DISPLAY/ACCEPT
MAIN
EVENTS
ACTION
LESS
IMPORTANT
LESS
IMPORTANT
AREA
SEARCH
ALL
EVENTS
EVENT
DETAIL
BOOKING
DETAIL
BUS/TRAVEL
HOME
PAGE
TRA
VEL
FEA OFF
T.
PA ERS
CKA
GES
CALL
US
CLICK
TO
CALL
@+mprezence
53. Where
am
I?
I
am
sure
I
just
clicked!
Build
informaAon
‘above
the
fold’
to
make
sure
the
user
knows
where
they
are...
Show
change
to
the
user
in
‘AcAon
Areas’
(Visible
Screen)
Top
menus
No
obvious
change
Each
click
shows
a
clear
change
on
each
page
refresh
Cursor
Nightmare!
@+mprezence
54. Top
Navs:
Where
is
my
content?
Ensure
I
can
see
whatever
I
just
clicked
FIRST!
@+mprezence
55. Power
of
the
web
in
a
simple
format
Remember
CONTEXT
-‐
Make
it
OBVIOUS
AND
EASY...
@+mprezence
57. TOUCH
The
rules
change
yet
again...
Fingers
are
not
matchsAcks
So
leave
room!
@+mprezence
58. TOUCH
What
to
give
your
users...
Menu
space
clickable
areas
large
bulons
more
links
@+mprezence
59. LocaAon
locaAon
locaAon
Proximity
brings
relevance
(Where
I
am
and
where
my
friends
are
is
important)
@+mprezence
60. LocaAon
based
brands
–
network
+
hardware
Mobile
markeUng
can
add
more
relevance
by
using
locaUon
as
hooks.
Find
and
interact
with
Augmented
reality
friends
while
skiing!
locaUon
SM
apps
@+mprezence
61. The
importance
of
Profiling
Recognising
your
user!
(and
doing
something
about
it!)
@+mprezence
62. If
you
know
what
makes
them
Ack...
MSISDN
+
PROFILING
You
can
personalise
USSD
and
be
RELEVANT
XXXXX
MOBi:
Hi
Subusiso
Select
Op+ons
Hi
Subusiso
1
–
Register
The
latest
XXX
SMS
2
–
News
Alerts
newsleRer
is
3
–
Compe++ons
Out!
Click
HERE
4
–
Refer
Friend
-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ or
reply
and
Reply
you
could
win
a
R500
voucher
@+mprezence
63. Mobile
is
a
brand
touchpoint
It
should
look
the
part!
@+mprezence
64. Mobi
should
leave
a
great
impression
When
built
properly,
your
mobi
site
will
be
a
perfect
brand
ambassador
@+mprezence
66. SterKinekor.mobi
–
For
ALL
phones!
Full
seat
select
selec+on
Direc+onal
mapping
With
pinch
and
zoom
Op+mised
Trailers
@+mprezence
67. SterKinekor.mobi
–
Enhanced
Features
Touch
Swipe
feature
Geo-‐loca+on
of
other
Movie
recommenda+ons
cinemas
near
to
you!
Landscape
resizing
@+mprezence
68. So
why
are
great
brands
gesng
it
so
wrong?
@+mprezence
69. Mobi
should
not
look
terrible....
Who
is
this
aimed
at?
Would
they
treat
print
ads
like
this?
Dear
CocoPops,
If
you
don’t
care
about
your
brand,
why
should
I?
@+mprezence
70. Ease
of
Use?
Apps
should
be
good!
Dear
customer,
here
is
an
iPhone
app
for
the
chosen
few,
the
other
10m
of
you
can
F&^%
off
and
buy
a
computer!
Illegible
text
for
criAcal
info
that
I
really
need
to
know
even
on
one
of
the
easiest
platorms
to
develop
and
design
on!
No
common
usability
/
flow
(some
clickable
some
not)
Too
many
clicks
to
get
where
I
need
to
go
(up
to
5)
Core
funcAonality
links
to
website
–
No
MOBi!..
WTF!!
Why
do
premium
SA
brands
think
this
is
acceptable?
SA
is
a
mobile
leader.
Really?
@+mprezence
71. Mobile
is
not
brochure-‐ware
We
want
funcAonality
NOW!
@+mprezence
72. Mobile
for
mobile
sake
Why
bother?
Tech
Specs
–
Missing!
Model
Colours
–
can
I
at
least
see
that?
@lyneReanthony
74. Social…
Power
to
the
mobile
people!
…Engaging
the
NaAon
@lyneReanthony
@+mprezence
75. Mobile
is
Engaging:
Facebook,
Twiler,
Foursquare,
Social…
they
want
it.
(
BUT
Smartphone
focused
+
High
bandwidth/image
intensive
so
expensive
to
use)
76. Gesng
it
right
in
Africa:
That’s
AYOBA
“Is
the
Tswana
Derby
beKer
to
watch
than
the
Soweto
derby
these
days?”
Context
Content
UGC
Vo+ng
polls
Commentary
S+cky
Social
@+mprezence
77. Power
of
social
interacAon:
SAckiness
30
25
page
views
per
unique
browser
20
page
views
per
session
15
10
5
0
@+mprezence
79. Social
TV
Socialising
and
enhancing
the
TV
experience…
What
can
I
do
tonight,
watch
TV
or
surf
facebook?
BOTH!
@lyneReanthony
@+mprezence
80. Social
Media
Networks
Friends
BroadcasAng
Sharing
+
Commentary
visual
Family
(news
events)
interests
@lyneReanthony
@+mprezence
81. Millions
of
people
are
parAcipaAng
in
the
“Dual-‐screen”
experience
…
Watching
TV
while
using
a
mobile
phone
or
tablet
to
share
via
a
social
media
networks
@lyneReanthony
@+mprezence
82. Social
TV
was
one
of
six
top
tech
trends
in
2011
It’s
now
here
in
2012
@lyneReanthony
www.wired.co.uk
@+mprezence
83. Royal
Wedding
Twiler
and
Facebook
Frenzy
TWITTER
2.1
milion
tweets
#rw2011
+
#royalwedding
FACEBOOK
1.77
million
comments
“royal
wedding”
800K+
views
of
royal
wedding
video
(T-‐mobile)
YOUTUBE
5000
videos
uploaded
@lyneReanthony
abcnews.co.com
bbc.co.uk
@+mprezence
84. The
2nd
screen…
What
are
people
doing
with
it?
Simultaneous
Simultaneous
SMARTPHONE
use
TABLET
use
while
while
watching
TV
watching
TV
www.nielson.com
Email
Engaging
with
TV
related
content
Looking
up
show
info
Searching
for
deals
Researching
TV
adverAsed
products
@lyneReanthony
@+mprezence
86. GetGlue
Social
Entertainment
check-‐in
mobile
App
>
2
million
acAve
users
OSCARS
2012
4.2
m
menAons
&
170K
check-‐ins
(Mashable)
Recently
crashed
during
the
premier
of
‘Game
of
AMERICAN
IDOL
breaks
Thrones’
as
users
Social
TV
records-‐
519K
checked
in
to
discuss
the
show.
checkins
(Forbes.com)
@lyneReanthony
@+mprezence
87. Yahoo’s
“IntoNow”
Shazaam
for
TV
app
(mobile/tablet)
TV
check-‐in
service
Uses
audio
recogniAon
technology
to
idenAfy
a
TV
program
Produces
‘highly
relevant
interacAve
content’
Moving
away
from
text
and
text
input
–
minimal
input
from
user
@lyneReanthony
@+mprezence
88. Social
V
SporAng
Apps
ESPN
T
Mobile
usage
spikes
during
live
events…
NFL
Sundays:
mobile
visits
quadruple!
NBC
Univeral
$4.38
billion
to
broadcast
the
next
4
Olympics
Rumour
ESPN
will
go
a|er
this
via
their
app
featuring
twiler
integraAon
and
unique
camera
angles.
@lyneReanthony
@+mprezence
89. Social
V
SporAng
Apps
SKY
T
Enhanced
F1
Experience
MulAple
camera
angles
Social
networking
feeds
Live
race
data
InteracAve
Red
Bulon
switching
from
main
broadcast
feed
to
camera
views
inside
the
cockpit,
or
to
different
angles
of
the
track
@lyneReanthony
@+mprezence
90. Social
TV
Four
amazing
things
it
can
do…
Increase
raAngs
by
9
-‐14%
Nielson
studies
Make
TV
beler
with
deeper
engagement
Polls,
trivia,
mood-‐o-‐meters
Engagement
with
shows
and
brands…
beyond
the
broadcast
window!
Provides
new
hooks
and
opportuniAes
for
adverAsers
and
marketers
@lyneReanthony
@+mprezence
91. Social
TV
Success
Simple
to
use:
Airplay
.
@lyneReanthony
@+mprezence
92. So
where
do
we
start...
in
Africa?
@lyneReanthony
@+mprezence
93. What
do
people
(you)
need?
It’s
not
rocket
science!
ITS SIMPLE
RELEVANCE
To
my
life,
where
I
am,
who
I
am
and
what
I
might
want
to
do
EASE
OF
USE
I
am
a
normal
human,
don’t
be
a
smartarse
and
over-‐complicate
things
USEFULNESS
Give
me
something
I
want
to
use
and
that
will
add
value
to
my
life
ACCESSIBILITY
I
want
to
use
it
when
it
suits
me
from
any
device
I
choose,
24/7
But
you
also
need
to
know
what
they
are
using!
93
@+mprezence
94. So
why
are
brands
always
MOBIFIRST
thinking
Smart-‐Apps
first?
SA
is
a
Mobi
First
country
(unless
you
want
to
make
Angry
Birds)
Here
are
10
things
you
may
not
have
realised
about
Mobi…
94
@+mprezence
95. Mobi
reaches
the
masses
-‐14m
now!
(33m)
• Featurephones,
SmartPhones
REASON 1
and
Tablets…
Android,
Symbian,
iOs,
BB,
WM…
we
don’t
care…
Mobi
services
them
ALL!
14m+
(33m
capable)
5m
(+21m
similar)
400k
3.5m
500k
tablets
@timprezence
96. Spread
the
message
easily,
find
it
easily
• ONE
URL
-‐
One
message!
REASON 2
TV,
radio,
print,
QR,
SMS,
NFC,
Outdoor
and…
Google
finds
and
indexes!
Visit
our
SMS
mobisite
at
hRp://
sterkinekor.
mobi
Promote
your
96
‘Apps’
from
your
mobi
site
@+mprezence
97. Instant
GraUficaUon
–
get
there
in
seconds
Instantly
available
everywhere
REASON 3
Engagement
to
acUon
is
seamless
Mobi
is
always
on…
for
all!
@+mprezence
98. Seamless
Customer
Experience
Instant
upgrades
and
evoluUon
REASON 4
5
minutes
ago
4
minutes
ago
No
messing
about
with
upgrades
and
downloads,
it’s
instant!
@+mprezence
99. Share-‐ability
and
CommuniUes
Sharing
is
about
everyone
being
able
to
see
it
REASON 5
True
communiUes
and
‘Word
of
Click’
should
involve
everyone.
Mobi
is
for
everyone
to
share
@+mprezence
100. Time
and
Cost
to
Market
–
Much
beher!
One
central
deployment
and
infrastructure
(5
for
SmartPhones)
REASON 6
Apps
can
be
built
on
top
of
core
mobi
services
later
Less
cost,
short
Ume
to
market
&
infinitely
scalable
@+mprezence
101. Longevity:
Mobi
is
available
24/7
-‐
Forever
20%
of
apps
used
next
day
with
average
shelf
life
of
30
days.
REASON 7
Would
you
ever
reinstall
it?
Mobi
is
there
when
you
need
it
from
any
device
you
need
it
from…
24
/7.
…and
mobi
can
also
have
a
launch
icon
on
the
user’s
device
just
like
an
app!
@+mprezence
102. People
prefer
shopping
on
Mobi
(KeyNote
systems
for
Adobe)
What
Users
want
from
Finance,
Travel
and
Shopping
Strong
bias
toward
mobi
for
BROWSING
PREFERENCE
REASON 8
every
mobile
shopping
task
from
researching
and
comparing
a
product,
to
price
info,
ra+ng
or
sharing
socially
and
subsequently
purchasing
that
product,
checking
order
status
and
loca+ng
the
store.
Mobile
shoppers
would
rather
fire
up
a
browser
than
an
app.
73%
of
consumers
have
researched
big-‐+cket
items
prior
to
purchase
(Source:
That
lovely
lady
from
Mr
Price
yesterday;)
MOBI
APPS
Mobi
=
67.25
Apps
=
32.75
102
@+mprezence
103. I
get
100%
of
revenue
from
Mobi
(not
70%)
And
I
can
transact
using
any
method
I
like
on
97%
of
phones
REASON 9
-‐
Credit
card
-‐
Debit
card
-‐
Loyalty
points
-‐
MiMoney
-‐
Vouchers
-‐
PRSMS
@+mprezence
104. Mobi
can
look
and
perform
just
like
Apps
Hardware
GPS
..
and
you
don’t
need
HTML5
to
do
it!
REASON 10
Accelerometer
Camera
(Android)
Touch
&
Swipe
Mapping
Image
upload
Pinch
and
Zoom
Dynamic
content
HD
Video
Mobi
mini
>
Enhanced
Mobi
>
Smart
Mobi
>
HTML5
104
@+mprezence
105. But
I
want
an
ApplicaAon!
In
Africa
–
spend
carefully!
@+mprezence
106. App
v
Mobi
-‐
We
are
not
the
US!
Don’t
believe
the
hype...
South
Africa
is
very
different!
Less
important
US
DATA
–
NOT
SA
DATA
@+mprezence
107. Think
of
the
SA
market...
only
400kmax
iPhones
in
SA!
40%
acAve
app
users
=
160,000
+
approx
310,000
iPads
(525k
total
tablets)
S.
AFRICA
AFRICA
One
in
7
One
in
32
are
smart
are
smart
@+mprezence
108. SA
Smart-‐Phone
OS
monthly
sales
63%
(7%)
25%
(8.6%)
6%
(56%)
Worldwide
iOS+Android
=
89%
4%
(23%)
@+mprezence
109. APPS
and
TABLETS
Nokia
Ovi
Blackberry
Android
iPhone
iPad
/
Tablet
Windows
Mobile
@+mprezence
110. Apps
can
help
exposure...
Let
the
stores
to
the
work
(…and
the
‘smarAes’
&
higher
LSMs
want
them!)
@+mprezence
120. If
you
have
to
be
gimmicky
…at
least
be
cool
with
it!
X @+mprezence
121. Who
needs
QR
codes?
–
Photo
recogniAon
Download
the
new
‘Huru’
(beta)
app
and
point
at
the
screen...
@+mprezence
122. .
USSDROCKS
Mobilising
the
Masses...
cover
all
the
bases:
USSD
And
the
powerhouse…
SMS
“Half
of
phones
we
sell
will
only
do
SMS
&
USSD”
(Source:
PEP)
@+mprezence
123. USSD:
MOBILE
FOR
ALL!
Opportunity
to
engage
with
50m
people
STER
KINEKOR
Select
OpUons
‘WE
COVER
YOU’
INSURANCE
1
–
View
Movies
In
case
you
do
something
silly!
2
–
My
Cinema
3
–
Book
Movie
1
Motor
4
–
My
profile
2
Business
-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ 3
Funeral
Reply
4
Specialist
5
Insurance
For
Women
6
Life
7
Guaranteed
Investments
Reply?
3
Browseable
menu
of
ALL
products,
CRM,
Call
Me
backs,
airUme
top-‐up,
compeUUons,
informaUon
@+mprezence
124. S M S
your
/customer
base
using
MarkeUng
to
M M S
SMS
/
MMS
-‐
which
has
been
proven
to
be
more
responsive
than
other
medium s
SMS
18yrs on - 5 billion users (85%)
3 x bigger than email
Hi
Subusiso
5 x bigger than Facebook
The
latest
XXX
SMS = R2m per minute 24/7
SMS
newsleRer
is
SMS is bigger than Hollywood,
Out!
Click
HERE
or
Global gaming & music
reply
and
you
could
industry. ($126Bn)
win
a
R500
voucher
Grew by 5% last year alone!
PEOPLE READ THEM!
MMS
2.5 billion users (43%)
2nd biggest data user globally
21% growth last year ($39Bn)
@+mprezence
125. Mobile
should
be
a
great
user
and
brand
experience
and
perform
beauAfully
regardless
of
the
device
@+mprezence
126. You
must
focus
on
‘context’
before
considering
content
Be
relevant,
the
user
is
a
normal
human
just
like
you
@+mprezence
127. This
is
a
Mobi
first
country...
CONCLUSION
Build
outwards
from
there!
SMS,
USSD,
Mobi
or
Apps...
Play
where
customers
play
…but
give
great
experiences
@lyneReanthony
128. Tim
Bishop
@+mprezence
Prezence
Digital
-‐
CTO
Thank
You!