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Understanding Customers –
Just Go Traveling!


Chua Tianhao
Singapore Lean Startup Circle Meetup
6th Feb 2013
NomadAsia – Traveling Without Tears!
Survey? Believe Consumers only when They Pay You!




Photo Source: http://www.flickr.com/photos/roboppy/9625780/lightbox/
Customer Discovery? through Traveling!




Photo source: http://www.flickr.com/photos/nomadsweb/6057066224/lightbox/
Customer Validation? Also through Traveling!




Hypothesis: Travelers value an entity who curates travel
activities
http://www.flickr.com/photos/allenism/706752483/lightbox/
Customer Development – Simple Website




Hypothesis: Travelers value a website which curates travel
activities
Customer Development – Through Travelling Again!
Customer Development – Improved Website




Hypothesis: Travelers will book from a website which
curates travel activities
Next Step – New Product, New Website, Marketing




Photo Credit: http://www.flickr.com/photos/62693815@N03/6277208708/lightbox/
Any Question?
Feel free to email me tianhao.chua@nomadasia.com




        http://www.NomadAsia.com/

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