A single slide from Through the Magic Door indicating the very high level of concentration of reading in the USA (but which is not materially different from most other OECD countries bar Scandinavia) and therefore the magnitude of opportunity to establish a more pervasive reading culture.

1. Reading Intensity Among HS Seniors and Adults Population Books Read 100% 10% 80% 40% 60% 80% 40% 50% 20% No Elective Reading 20% © Through the Magic Door 1

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