1. +44 7966059381
Aboutme
KEYSKILLS
EDUCATION
EXPERIENCE
clients
I am a creative and passionate mid-
weight designer, grounded with great
technical knowledge and driven by six
years of experience. Tried and tested
both in-house and as a freelancer, I
have delivered engaging designs and
vibrant artwork for global brands and
marketing agencies. Always resolute
in the face of tight budgets and even
tighter deadlines. I love helping a brand
develop and communicate with their
audience through print and digital work.
Sole Creative. Design and produce all printed material for promotional
campaigns, events and exhibitions. Developed brand guidelines and visual
identity. Responsible for creative direction of website, mailouts & newsletters.
Helped develop and create agency’s visual brand. Go-to designer for this
mid-sized digital marketing agency. Manage multiple briefs at any time.
Created event visuals, ad campaign and logo for the London based
charity’s annual 10k race.
Commissioned by Barclays, and PR agency Hope & Glory to create artwork
for their annual report delving into the value of houses in the UK. Final visual
was used across print, digital and broadcast media.
TOM WILLIAMS
Graphic Designer & Brand Manager
Freelance Designer
Freelance Designer
Freelance Designer
Freelance Designer
Marketing & IT Assistant
Commissioned on several occasions by leading PR and digital agency to design
and produce all press and visual materials for Hailo Cab’s global Keynote
press conference and ongoing social campaigns.
Gained basic grounding in marketing strategy and the administration of
various IT systems through research and promotional projects. Designed
layout of a new product to be used in home surveying packs.
The Springboard Charity, September 2010 - October 2016
Custard Communications, October 2015 - Present
landaid charity, March 2016
Barclays Bank, February 2016
Manifest, September 2014 - March 2015
STL Group PLC, October 2009 - August 2010
Springboard UK
Barclays Bank
Landaid Charity
NBC Universal
Made In Chelsea
Hailo Cabs
Nestle -
Professional
The Clink Charity
Prostate Cancer -
Research UK
Thorpe Parkreferences Upon request
2:1, BA (Hons) Digital Journalism
& Psychology (Minor)
The University of West London,
September 2005 - June 2008
3 A- levels B-C grade
9 A-C GCSES;
Photo manipulation, digital
painting
Typography, icons, vector
artwork
Brochure and Print design
Web design, HTML, CSS, CMS
(Joomla, Wordpress), e-mailouts
Sound editing
Motion Graphics
Office
Mac OS / PC Windows
boywondering.co.uk
tom.s.williams11@gmail.com
Zoo Magazine, February 2008 Aiding Editorial Assistant & Picture Desk.
Jelly Bean (Digital Agency), August 2013 Assisting Art Directors.
WARL (Design Agency), March 2012 Shadowing Art Directors & Freelancers.
Psychologies Magazine, July 2007 Aiding Editorial Assistant.

2. CLIENT: Hailo Cabs/ Manifest PR agency
AUDIENCE: Hailo App users & Black Cab Passengers
(London-centric)
BRIEF: As part of Hailo’s on-going social media
strategy The leading PR agency commissioned
concept artwork for an open-top cab (The Cab-
riolet). This had a turnaround of several hours
to remain relevant with the rare sun London was
experiencing at the time. The artists impression
received the most engagements of all posts so
far this year, more than the Hailo Piggy back
post which had been the most successful brand
campaign of the year.
MATERIALS: Digital artwork for Hailo cab’s social
channels

3. CLIENT: Thorpe Park (Merlin Entertainment) & Tailor
Herring
AUDIENCE : 15-25 year old, Horror fans, Thrill Ride
Seekers
BRIEF: Create stylized typography to help
promote Thorpe Park Fright Night’s 15th
anniversary, which would feature in a campaign
let by international model Rick Genest, a.k.a
Zombie Boy.
PR agency Tailor Herring wanted to create a
ghoulish and immersive advertising campaign
which created visual aesthetics akin to those used
on popular shows like the Walking Dead. The
Typography needed to reflect and compliment
the horror theme. The shots featured on Thorpe
Parks social channels and national news sites like
The Sun.
MATERIALS: Stylized typography for a large format
artboard.

4. CLIENT: Barclays Bank & Hope & Glory PR agency
AUDIENCE: Home Buyers and Sellers
BRIEF: Banking giant Barclays wanted to promote
a recently commissioned report on mortgages
with accompanying illustrative artwork.
The brief was to create a front elevation of two
opposing properties with clearly visible negative
and positive features. This was an incredibly tight
turn around of 3 days, including initial concepts
and final artwork. The completed piece was well
received by the client and featured online across
various distributors including; the Telegraph, Mail
Online, This Is Money and Barclays own social
channel.
MATERIALS: Digital art work to feature across
various online media and social channels.

5. Client: Springboard Charity
Audience: Potential sponsors and organisations
within the hospitality industry looking to adopt
Springboard as a charity of choice to help
meet corporate social responsibility targets and
bolster their work force.
Brief: Springboard turned 25 in 2015 and
wanted to create a series of adverts that
commemorated the progress of the charity
and the lives they had changed. I sought to
create a high contrast between the harrowing
backgrounds beneficiaries had left behind
and the bright futures they had found through
Springboard’s help. We believe we produce
something that is visually striking, that catches
the eye with tongue-in-cheek statements, whilst
being respectful of the difficulties endured and
the triumphant achievements of the beneficiaries
who volunteered their time. You can find out more
about their stories at charity.springboard.uk.net
Materials: The adverts have appeared in
numerous industry and national publications,
online and in print as well as featuring at a
number of high profile events and exhibitions.

6. CLIENT: Custard Communications Marketing Agency
AUDIENCE: Prospective clients and marketing
professionals working within the hospitality
industry.
BRIEF: I have built a strong and productive
working relationship with this small British
agency following the successful execution of
various briefs for a number of their clients in the
hospitality industry.
As the exhibition season began in the UK,
Custard asked me to help strengthen their brand
with the creation of various print and digital
materials.
Custard sought to create a cohesive brand
identity, which was both colour, fun and
functional. All the while building up an
association with the professional industry they
have chosen to support.
MATERIALS: Staff posters & typography/ business
cards/ calendar/ exhibition stand

7. Client: Yieldify
BRIEF: The eCommerce company recently received
major investment from Google and so wanted to
shout about their returns on investment to their
customers.
I was briefed to create an engaging infographic,
which not only acted as a visual presentation of
facts and figures, but a journey which led to a
call to action for any potential clients. Yieldify
wanted something that was fun and fresh, whilst
adhering to their style guidelines.
You can find their full blog post here
MATERIALS: Electronic infographic for use on blog
and social media.

8. Client: Springboard Charity
Audience: Sponsors, Business Partners, Patrons
Brief: The Annual Newsletter gives a complete
overview of the Charity’s success over the
previous 12 Months. The printed magazine
features beneficiary success stories, newly
acquired business partners and a report of
growth and financial stats.
MATERIALS: A4 32pp printed magazine

9. Client: Springboard Charity /Sodexo
AUDIENCE: General Managers of top Hotels &
restaurants/ Executives/ Hotel & restaurant
owners
BRIEF: Create a fun and engaging identity for
a fundraising event aimed at high net worth
individuals which paid homage to the venue
[Churchill War Rooms] whilst maintaining a
feeling of exclusivity.
MATERIALS: A5 flyer 2pp/branded manila C5
envelope/HTML Email campaign / brochure
[newspaper]/presentation slides/ tickets/

10. Client: The Springboard Charity/ Scottish Ballet
AUDIENCE: General Managers / Executive/ High
net worth individuals
BRIEF: Create a promotional flyer to raise interest
in a Gala dinner hosted by Scottish Ballet, in aid
of The Springboard Charity.
MATERIALS: Hand drawn, A5 promotional flyer and
digital flyer

11. Client: The Springboard Charity
AUDIENCE: The Springboard staff & business
partners
BRIEF: Develop a consistent and recognisable
identity for the charity that appealed to both
their industry suppliers and investors, whilst
engaging their beneficiaries. This would then
be consolidated in an easy to follow and
comprehensive set of guidelines.
MATERIALS: Over-arching identity and Brand
guideline.

12. PERSONAL PROJECT:
Like many I have any undying love for the
intergalactic saga. The Star Wars films were
something I grew up with and developed into an
on-going interest in science fiction in both screen
and print.
I wanted to emphasize the franchise’s own coming
of age, with the evolution of one of the most
recognisable characters in the space opera. The
humble Stormtooper. I also wanted to demonstrate
the soldiers own journey from light to dark, from
Clone Troopers being created as a protector of
the light and good, to their current form under the
control of the First order, where they have been
harnessed as an unrelenting force of evil and
suppression.
The project served as a way to hone my digital
painting abilities and gain as steadier hand when
using my graphics pad.