Caltech Enterpreneurs Forum "Where Should You Build Your Start-Up? Saturday, January 11, 2014 Event Registration Flyer

1. Saturday, January 11, 2014
WHERE SHOULD YOU BUILD YOUR STARTUP?
Do You REALLY Need to be in the Bay Area?
Baxter Lecture Hall, Caltech
Registration and Continental Breakfast: 8:00 a.m.
Program: 9:00 a.m. - 11:15 a.m.
Post-program Coffee & Networking with Speakers:
11:15 a.m. - 12:00 p.m.
$40 on-line registration; $50 at the door;
$10 full-time students.
Caltech students (free)
REGISTER ONLINE AT
WWW.ENTFORUM.CALTECH.EDU
Map of Southern California startups courtesy of socalTECH.com.
Southern California's startup community has come a long way, but has it fully emerged from the Bay Area's
shadow? Although companies, such as Cornerstone OnDemand, Snapchat and Maker Studios, grab headlines,
the engine of this community is comprised of hundreds of entrepreneurs quietly building products and
services that soon will disrupt established industries. A vibrant community of mentors, investors,
accelerators and events has emerged to support these entrepreneurs and their companies. Yet, the allure of
the Bay Area still beckons companies to move north.
In this very unique program, we will bring together local and SF-based entrepreneurs to discuss the
resources in their startup communities that made a difference in building their companies. Attendees
will have the opportunity to engage in a dialogue with the speakers and ask questions about how to build a
successful company in Southern California.
This program is designed for entrepreneurs, VCs, angel investors, advisors, strategic partners, service
professionals and vendors in the startup community. Key Questions we will seek to answer are:
Do you need to relocate to the Bay Area to raise money?  Can you access the Bay Area's benefits while
remaining in Southern California?  What resources are unique to Southern California that startups can
access today?  What has worked and what hasn't for SF's startup community and how can we apply
those lessons here?
Speakers: Eva Ho (LA), Founding Executive, Factual (www.factual.com), & General Partner, Susa Ventures
(www.susaventures.com); Pam Kramer (SF), President, Lightt (www.lightt.com); Holden Steinberg (LA), CoFounder, NearWoo (www.nearwoo.com); Robyn Ward (LA), New Media Ventures, United Talent Agency
(www.unitedtalent.com); Joanna Weidenmiller (SF), CEO, 1-Page (www.1-page.com).
Moderators: Kevin DeBré, Stubbs, Alderton & Markiles, LLP (www.stubbsalderton.com) and Lee Schwing,
Amplify Roundtables (www.amplifyps.org).