Here are the slides from day one of my presentations at PR News's Social Media Summit

1. New Channels to Tell Your Story
 Raise Awareness
 Engage Customers
 Build Community
@ThomasHynes
#prsocial

2. A Blogging Platform
ARE
@ThomasHynes
#prsocial

3. A Social Network
 Constantly Updates
 News Source
 Ability to Engage
@ThomasHynes
#prsocial

4. Three Ways to Interact on Tumblr
 LikeIt
 Reblog It
 Leave It Alone
@ThomasHynes
#prsocial

5. Tumblr’s Size
60 Million Blogs
25 Billion Blog Posts
@ThomasHynes
#prsocial

6. Tumblr’s Growth
25,000 Blogs
40 Million Blog Posts
*Per day!
@ThomasHynes
#prsocial

7. Very Popular With the Kids
@ThomasHynes
#prsocial

8. Muppets With Peoples Eyes
Hallmarks of Tumblr:
 Funny
 Creative
 Visual
@ThomasHynes
#prsocial

9. Put This On
@ThomasHynes
#prsocial

10. The Economist
@ThomasHynes
#prsocial

11. Instagram
Picture’s worth a thousand words…
•Over 40 million users
•Over 1 billion photos
uploaded
•1600% growth between
4/2011 – 4/2012
•Sold to Facebook for
$1 billion
@ThomasHynes
#prsocial

12. Sharpie
Instagram
 Alternative Uses
 Fan Art
@ThomasHynes
#prsocial

13. Red Bull
Instagram
 Promotes Events
 Plays Off Existing
Memes
@ThomasHynes
#prsocial

14. Warby Parker
Instagramm
 Humor
 Promotes Community
Participation
@ThomasHynes
#prsocial

15. QUESTIONS?
thomas.hynes@prnewswire.com
@ThomasHynes
#prsocial