1. COACHING. NOT JUST FOR SPORTS.
Mar keting Predictions
with Coach T hom

2. COACHING. NOT JUST FOR SPORTS.
7 Predictions about the Future of
Marketing
1. You better serve them what they want when they want
2. Fast paced demanding consumers will allow great
customer service to win more
3. Sales will be made or lost at first interaction
4. Websites will more about Conversion and less about
Generating Leads
5. Social Media will be less surface more deep
6. The hot new Marketing vehicle for 2013 is yet to be
seen
7. More transactions on Mobile devices less on standard
PC’s

3. COACHING. NOT JUST FOR SPORTS.
7 Predictions about the Future of
Marketing
1. You better serve them What They Want When They
Want
Mobile Sites
Buying Local
3rd Party Marketing Integration-Keyring
Personal Analytics
Death of Newsletters
Death of “like us”
Mobile Coupons/Coupons

4. COACHING. NOT JUST FOR SPORTS.
7 Predictions about the Future of
Marketing
2. Fast paced demanding consumers will allow great
customer service to win more
On Line Pricing
No need for Face to Face
Social Loneliness
Story telling
Less dialogue more help- Talk to me, educate me
WIIFM

5. COACHING. NOT JUST FOR SPORTS.
7 Predictions about the Future of
Marketing
3. Sales will be made or lost at first interaction
• I want what I want when I want it
• I have 25 choices
• Chances of a second date are drastically down
• Address and openly discuss pricing right away
• Honesty based on common sense-no trust
• On the web its Visual E Commerce

6. COACHING. NOT JUST FOR SPORTS.
7 Predictions about the Future of
Marketing
4. Websites will more about Conversion and less about
Generating Leads
• Analytics' like Lucidel, Rankpanel
• Repeat Visitors, Visitor Loyalty
• Easier to convert who you get, than to get more
• First things First- fill the holes in your funnel
• Story telling, herd theory…but make it a good story
• Personalized analytics- Your pizza is being made

7. COACHING. NOT JUST FOR SPORTS.
7 Predictions about the Future of
Marketing
5. Social Media will be less surface more deep
The Romance is over. Give me practical now
Stop Asking People to Like you. Its pathetic
Banter, discuss, and converse
Corporate Humanism- tell me a good story
Engage
EXTREMELY simple
Expect a reward for their activity

8. COACHING. NOT JUST FOR SPORTS.
7 Predictions about the Future of
Marketing
6. The hot new Marketing vehicle for 2013 is yet to be
seen
• Remember AOL Chat
• Facebook down 12%
• Message Boards and Forums dying
• Google + choking
• Pinterest came from nowhere

9. COACHING. NOT JUST FOR SPORTS.
7 Predictions about the Future of
Marketing
7 More transactions on Mobile devices less on standard
PC’s
• The #s who accessed PCS not using desktop doubled.
• Fastest growing segment of devices
• My all client average is an astounding 21% from 9%
just 12 months ago
• Pervasive Shopping anywhere anytime
• Befriend the Mobile Apps just pick the one that will
survive

10. COACHING. NOT JUST FOR SPORTS.
So what do we do with these Predictions:
Recommendations
• Consistent > Size every time
• FOCUS on a few > work on too many
• Quality > Quantity every time
• Develop a personal FB account, and converse- back
and forth with your customers
• Get customers to tag you, discuss you, mention you,
post you
• Encourage them to review you on Angie’s List
• Master FACEBOOK, then consider what else

11. COACHING. NOT JUST FOR SPORTS.
So what do we do with these Predictions:
Recommendations
• Discover and hone your stories
• Pay attention the mobile apps you/customers are using
and look to see IF any fit
• FOCUS on a few > work
• Don’t blow your first Dates
• Blaming the economy, the government, anything does
you no good. At all. Ever.