1. Reset
Alchemy

2. Brand
You

3. What a "Personal Brand" is NOT
• It's NOT what you say about yourself.
• It's NOT an extension of your employer's
brand.
• It's NOT your presence in the social media.
• It's NOT something that you can ASK for.
• It's NOT something that you are entitled to.
• It's NOT a perk.
• It's NOT about the power alone.
• It's NOT a gift that someone can give you.
• It's NOT permanent.
- tom Peters!

4. What is it?
Your promise of the
values you would
deliver
to the world

5. Your
Image
Aspiring
you
Actual
you

6. I am known I will be
for known for
Emotions
Convictions
Skills

7. Act, Repeat, Communicate
Articulate and Create your
Brand Stories

8. Factors
Shaping
You

9. Thoughts
Beliefs
Words
Behaviours
Brand Integrity