This document provides examples of Facebook applications created by Thinktank Social for various clients: 1) The "Summa Party Bus" app allowed users to add friends to a virtual party bus and win a real party bus to a music festival. It received over 3,800 likes and high engagement. 2) A "25 Words or Less" competition app for increasing page likes and engagement. Thinktank has built hundreds of these types of apps. 3) A drag-and-drop photo app allowing users to add Christmas items to their pictures. 4) A photo competition app for a skydeck that garnered almost 700 entries for the client's engagement strategies. 5) A "Finders

1. Facebook
Application Showreel
A few examples
of our Facebook Apps

2. Summa Party Bus
Client Thinktank Social creatively Its viral nature is great – the app Further to this, the comp received
Future Entertainment partnered with Future Entertainment allows for sharing with passengers.
680 entries and was shared
(FE) around their music festival 17632 times.
App Description campaigns. True to its name, entrants go into
Drag & Drop with the draw to win
a Party Bus for 30 Note: Facebook ads were NOT run
auto-share With a goal to further set people to the festival. in conjunction with this competition.
themselves apart from other Beautifully designed in-line with FE’s Likes and engagement rate was
Role
entertainment entities, FE wanted festival branding, the Party Bus generated by users sharing the
Concept, design, something within Facebook, with an application was the perfect addition competition. Please also note that
build, tracking, edge. And an edge they got! Facebook are eliminating this
to their Summadayze campaign.
reporting. feature as of the end of Jan 2013.
Duration The Party Bus is an interactive app, The app received a whopping
7 Weeks
using ‘drag & drop’ functionality in 3,886 likes and of those likes it
order to add passengers (Facebook generated an average engagement
friends) to your Party Bus.
rate of 2,190 – talking about this.

3. Summa Party Bus
Client
Future Entertainment
App Description
Drag & Drop with
Auto-share
Role
Concept, design,
build, tracking,
reporting.
Duration
7 Weeks
Landing Page
Landing Page
Re-designed for Future Music Festival

4. 25 Words or Less
Competition
Client (pictured) Simple 25 words or less apps work
All About Eve extremely well due to their simple entry
mechanics. We design, build, manage
App Description and report back on many Facebook
25 Words or Less app builds of this nature, whilst
Role ensuring these apps are available on
mobile also.
Concept, design,
build, tracking, Many successful competitions that
reporting, campaign increase likes and the engagement rate
management. on a page are down to this type of
Duration mechanic. We’ve built hundreds of
12 Weeks
these apps. Please contact us for
pricing if required.

5. Drag & Drop
Christmas
Client Simply upload your picture. Drag
Brand Smart and drop your festive features on,
then share to your wall.
App Description
Drag & Drop This has been branded Brand Smart
Role to ensure we build up brand equity
and impressions.
Concept, design,
build, tracking, We can customise this for any
reporting. occasion/campaign/season.
Duration Effective, interactive app with a
6 Weeks
splash of fun!
Grumpy Cat gets Christmas’d

6. Photo Competition
Client With such stunning and talked
Eureka SkyDeck 88 about views from the top of
Eureka SkyDeck, the digital
App Description team wanted to leverage
Photo Uploader content that was frequently
being publish by its visitors. We
Role
worked with Eureka to develop
Concept, design, a photo competition. With
build, tracking, almost 700 entries, Eureka
reporting. were able to incorporate many
Duration of these in their engagement
6 Weeks
strategy.

7. Finders Keepers Game
Client We worked with Geckos Random prizes and After just six weeks,
Gecko’s Adventures Adventures to create a fun, educational pictures/video Finders Keepers
easy to use Facebook game pop up to surprise and generated:
App Description
that engages people in the entertain the user whilst
Game § 10,000 Facebook fans
Gecko’s brand and playing.
Role highlights the destinations § 24,525 visits
Concept, design, they travel to. § 7,253 unique visits
build, tracking,
reporting. Find the 6 geckos in the § 69,123,600
fastest amount of time to be impressions
Duration in the draw to win a holiday
3 Games, 1 year
§ 2,820 YouTube views
to a selected destination.

8. Finders Keepers Game
Client
Gecko’s Adventures
App Description
Game
Role
Concept, design,
build, tracking,
reporting.
Duration
3 Games, 1 year

9. Memory Game
Client Chapel Street Precinct offered Each logo matched earned the
Chapel Street their fans the opportunity to win user points.
the Ultimate Chapel Street Spring
Precinct The more they played, the more
Racing Experience.
points they accrued. You can
App Description
Premium exposure was given to nominate a friend you would like
Game prize providers in the to share with. Share capabilities
Role competition landing tab, seen by to Twitter and Facebook.
Concept, design, thousands. Rotating logos
§ Increased likes: 2,576
build, tracking, highlighted a huge number of
retailers on Chapel Street. § Out of these, 977 were
reporting, campaign
talking about this.
management. The game was interactive and,
dare we say, addictive. In 45 § A few people played the
Duration seconds, turn over cards and game over 2,000 times!
6 Weeks
match as many logos as you
can.

10. Memory Game
Client
Chapel Street
Precinct
App Description
Game
Role
Concept, design,
build, tracking,
reporting.
Duration
6 Weeks

11. Thank You and Stay Social!
Tel: (03) 9529 3477
E: info@thinktanksocial.com.au
W: www.thinktanksocial.com.au
F: www.facebook.com/thinktanksocial
T: @thinktanksocial
54 Porter Street
Prahran VIC 3181