TravelInk'd Brochure

1. Visibility Solutions for the Travel Industry
Here...
There...
Everywhere!
Visibility strategies
that reach your
customers, wherever
they are ...
TravelInk’d. hotels & revenue
management
Based in the US with coverage in travel
technology
Canada, the UK and Asia-Pac, we
meetings &
are a communications rm specializing incentives
in PR, social media and visibility aviation
solutions for companies in the airline,
travel technology and hospitality mobile
industries in every corner of the globe. loyalty
We help build reputations for airlines
these companies; we tell their events &
exhibitions
stories to the world, to increase
their visibility where it counts most. business travel
Need some ink? Want to be visible?
Contact us and let TravelInk'd tell
your company ’s story to the world.
US: + 1 . 3 0 5 . 7 4 9 . 5 3 4 2
UK: + 4 4 . 2 0 3 . 3 7 2 . 4 8 0 9
AUS: + 6 1 . 4 1 1 . 8 8 1 . 6 6 1
CAN: + 1 . 6 4 7 . 8 6 7 . 0 0 9 3
t r a ve l @ t r a ve l i n k d. c o m
w w w. t rave l i n kd. co m

2. Insight, Experience,
Intelligence…
Airlines, Aviation
In the travel industry, change happens overnight.
It’s been more than a decade since travel agents
were the primary hotel booking channel for
consumers. Legacy airlines have never faced as
and Business Travel
much competition from low-cost operators or an
The airline industry is a force to be reckoned with. In just a short period
increased consumer demand for transparency as
after the worst recession in recent history, airlines have already generated
they do today. New hotel systems are rewriting
the operations handbook for hoteliers worldwide
revenues in excess of $4.4. billion and are projected to generate more than
and corporate travel and meeting planners are $8.9 billion in total profit in 2010. Yet there is more uncertainty, more
competing with increasingly e cient competition and more opportunity at this time than at any other, possibly
communications technology. In fact, technology since the deregulation of the industry. Low-cost carriers and their no-frills
in every aspect of the travel industry – from hotels, business model continue to penetrate, and sometimes dominate, markets
to airlines, to meetings/communications, to mobile – across the world while the legacies gobble one another up and then scramble
is revolutionizing the entire travel experience and to reduce capacity. New regions have emerged as high-growth areas while
the way in which companies build and support others see traffic decline precipitously.
their operations. And all of this evolution – which
can be overwhelming at times – continues at what And consumers continue to change as well. The business traveler is no
seems to be the speed of light. longer necessarily the corporate-card-wielding road warrior of yesteryear;
more often, he or she is a web-savvy deal hunter on a budget. The leisure
At TravelInk’d, we create awareness, instill beliefs,
passenger, once putty in a travel agent's hands, is now armed with an
change behaviors and motivate actions to keep
arsenal of fare comparison sites and OTAs – online sites that favor increased
your company at the top of the constantly changing
transparency and increases competition between carriers. As with most
industry and on the radar of in uential media. Some
of our strategies and methods are traditional, while
everything else, the web has forced the aviation industry to redefine its
others aren’t, but they all have the same goal: relationship with its customers and reconsider its pricing strategies.
increased visibility of your travel product or service.
The airline industry experts at TravelInk'd understand this shifting landscape
The travel industry isn’t a place for dinosaurs. Get perhaps better than any other public relations firm: our clients include airlines
discovered, get inked, and let TravelInk’d help keep and airline services companies, as well as booking platform designers and
your edge over the competition. airline software developers.
So whether you are in the business of flying planes, selling seats, or catering
to business travelers, TravelInk'd can help you develop the communications
and marketing strategies to keep your business flying high.
www.travelinkd.com

3. Hotels, Vacation Rentals and Travel Technology
The hospitality industry has endured many challenges in the last decade, and in the process has
reinvented itself. Although the main product offered at hotels has remained the same – after
all, how much can a room and a bed change? – everything on an operational level has
undergone significant changes over the decade, and especially over the past few years.
Boutique and independent properties are gaining market share over the big-brand chains that
used to rule the industry. The booking window is shrinking, with more customers booking
on-the-go, in-flight or even while standing outside the hotel. The way that consumers are
booking is also changing. Telephone and travel agent reservations are dwindling and replaced
by the quick, easy, and affordable online channel, which is available to consumers worldwide
24/7. Another big change in how consumers are booking is the growth of the mobile channel,
allowing customers access to mobile booking websites from anywhere, at anytime.
With each new change, the internal processes of a hotel need to adapt in order to remain
successful. GDS, RMS, CRM, ADR, POS, OTAs… new technologies are emerging every day
that revolutionize the job of a hotelier, a revenue manager, a reservations agent, or
a hospitality marketer.
TravelInk’d understands the ever-shifting permutations of the lodging and travel technology industries, and we never lose sight of the ultimate goal -
to make one more sale, to land one more client, to put one more head in one more bed and to help
you make the most money doing it. We leverage our years of experience in this
field to develop effective and powerful messaging, and generate
meaningful media coverage for your hospitality business.
In short, we know the hotel and hospitality industry.
We understand your business, your target audiences the perks of partnership:
and we know how to reach them. We have excellent
relationships with the media outlets that cover •Strength in (small) numbers
your industry, and can leverage these
•Strong media relationships in
relationships to the benefit of your company. the travel and tourism industry
Isn’t it time for your •Attention to and quick identification
of emerging travel trends
hospitality company
to get ink’d? •Responsiveness to changing client,
media and market conditions
•Transactional results - lead generation,
revenue development and an emphasis on ROI
•Global perspective from a team of
multicultural and multilingual experts

4. We represent the
travel industry -
Here and now
Despite the many challenges
that come with constant change, The TravelInk’d Difference
it’s an exciting time for companies
in the travel industry. TravelInk'd is more than just a travel-oriented public relations agency churning
out press releases. To us, public relations means “building the relationship with
But to be successful in such an publics”, first and foremost. It is no longer about simply crafting a message or
environment, your company’s placing a story, especially in a world where transparency and authenticity is
communications strategies must so important.
keep pace with your marketplace –
and your competitors. We strive to be a trusted advisor, an expert consultant, a developer of effective
strategy and generator of fresh perspectives.
TravelInk’d meets the needs of
today’s organizations, consumers More than anything, we are a partner to our clients, understanding the nuances
and media the world over – taking of their industry and speaking the language of travel and tourism.
you everywhere you need to be.
Our primary role is that of PR consultants, but we believe a partnership goes
We embrace social media, storytelling deeper than primary roles; we are also event planners, copywriters, agents,
and relationship building and we business advisors, crisis managers and designers. And we provide these services
speak the language of both travel on three continents, effectively expanding the reach of your company worldwide -
and technology, not just PR. giving you a partner here, there and everywhere.
So whether you are developing the As a firm, we pride ourselves on our responsiveness and ability to find innovative
latest ancillary revenue platform, solutions to complex challenges - skills particularly critical to the dynamic travel
virtual meetings technology, a new and tourism industry. TravelInk'd has never sacrificed these qualities in favor of
social media app for the travel industry, a large corporate structure, allowing our clients to retain an independent,
or the latest concierge program to responsive PR partner with a global presence.
build loyalty for your hotel brand,
TravelInk’d has the visibility So what are you waiting for? Isn’t it time you got Ink’d?
solutions to get your company ink.
It’s that simple.
Visibility Solutions for the Travel Industry
US: + 1 . 3 0 5 . 7 4 9 . 5 3 4 2
UK: + 4 4 . 2 0 3 . 3 7 2 . 4 8 0 9
AUS: + 6 1 . 4 1 1 . 8 8 1 . 6 6 1
CAN: + 1 . 6 4 7 . 8 6 7 . 0 0 9 3
t r a ve l @ t r a ve l i n k d. c o m
w w w. t rave l i n kd. co m www.travelinkd.com