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Reliance Mobile Retailing
1.
2.
3. ABOUT RELIANCE
• Reliance Group, an offshoot of the Group founded by Shri Dhirubhai
H Ambani (1932-2002), ranks among India’s top three private sector
business houses in terms of net worth. The group has business
interests that range from telecommunications (Reliance
Communications Limited) to financial services (Reliance Capital Ltd)
and the generation and distribution of power (Reliance
Infrastructure Limited).
• Reliance Group’s flagship company, Reliance Communications, is
India's largest private sector information and communications
company, with over 100 million subscribers. It has established a
pan-India, high-capacity, integrated (wireless and wireline),
convergent (voice, data and video) digital network, to offer services
spanning the entire infocomm value chain.
• Other major group companies — Reliance Capital and Reliance
Infrastructure — are widely acknowledged as the market leaders in
their respective areas of operation
4. EXCELLENT BUSINESS OPPORTUNITY
Business Model Franchisee owned Franchisee operated
Model.
Exclusive Showroom .
Moderate Investment Rs.4-7 Lakhs.
High Level Returns for High performance . REVENUE
STREAMS
Postpaid and Prepaid Connections CDMA & GSM
Handsets Fixed Wireless Phone Data cards, E-Recharge
Cell Phone Accessories, Bill Payment Exclusivity Bonus
upto Rs.20K Extra.
5. RELIANCE MOBILE STORE
• If you walk into any Reliance Mobile Store, you
can avail the below products & services
• Prepaid & Postpaid Mobile services
• Bill Payment
• Dedicated Customer care for prompt assistance
• Fixed wireless phone
• Latest range of handsets
• Wireless Internet
23. Data cards
Features:
Wireless broadband for laptop & desktop.
20 times faster with speed up to 3.1Mbps in Reliance Broadband.
Connectivity across 24000 towns & 6 lakh villages, as well as along major
highways, railway routes, airport lounges and remote locations in India.
Simply plug and play.
31. Ambience
NEAT AND CLEAN.
RIGHT THINGS AT RIGHT PALCE.
FEEDBACK BOX.
BILLING COUNTERS.
FLYERS AT THE STORE.
SITTING SPACE.
32. Promotion
Promotion by company.
Newspapers.
Television advertisement.
Internet.
Promotions by franchise.
Leaflets through local newspaper.
Promotions through personal relations.
Displays put outside shops.
Word of mouth promotions.
34. Product display
• PHONE MODEL:
FEATURES
• COLOR DISPLAY.
• F M RADIO.
• MP3 PLAYER.
• CAMERA.
• BLUETOOTH.
• EXPANDABLE MEMORY.
• EMAIL.
PRICE:
35. Promotional offers
• Get choice no. with handset of huawei C2828
• 3g data card@ RS 1999 only with 3 GB free
data @7.2 mbps.
• Reliance net connect @RS 1599.
• Special offers –speed data card totally free ,
just pay 3months advance rental.
36. TRAINING
• TRAINING TO THE FRANCHISEE/STORE MANAGER.
TRAINING GIVEN BY THE COMPANY TO THE
FRANCHISEE/STORE MANAGER BEFORE STARTING.
TRAINING IS GIVEN FOR 10 DAYS.
TRAINING GIVEN TO FRANCHISEE FOR ANY NEW
TECHNOLOGY OR PRODUCT DEVELOPED BY
COMPANY.
37. TRAINING GIVEN TO EMPLOYES
• EVERY FRIDAY CUSTOMER RELATION
EXECUTIVE ARE GIVEN TRANNING ON FRIDAY
BY THE COMPANY ABOT THE LATEST
TECHNOLOGY INTRODUCED IN THE MARKET.
• THEY ALSO GIVE TRAINING ABOUT THE
MOBILE HANDSETS.
38. CUSTOMER FEEDBACK REGISTER
DATE NAME MOBILE NO. CONNECTION
TYPE
MOBILE
DATA CARD
SUGGESTION
15/7/2011 SANJAY SHAH 7666458712 CDMA NO REDUCE CALL
RATES
2/8/2011 RITESH
MEHTA
9664511254 GSM YES MORE
VARIETY OF
PRODUCTS
5/8/2011 HARISH
PANDEY
7666104906 GSM NO MORE
FLEXIBLE
PLANS
40. IMPROVEMENTS
• THERE SHOULD BE PROPER LIGHTING.
• THEY SHOULD INCREASE THEIR STOCK.
• MORE NUMBER OF PRODUCTS ON DISPLAY.
• SHOULD HAVE DEMO CELL PHONES.
• SHOULD INCREASE THEIR STORE SIZE.
• SHOULD MAINTAIN STOCKS OF HIGH RANGE
MOBILES.
41. Strengths
• RELIANCE A BIG BRAND NAME.
• CUSTOMER RELATIONS.
• 2nd largest retailer of handsets.