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IMPRESSION 3D ET PROPRIÉTÉ 
INTELLECTUELLE : 
QUELS DÉÉFIS? QUELLES 
STRATÉGIES? 
Prof. Thierry Rayna 
Dr Ludmila Striukova 
3DPrintShow Paris 2014 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
About the speakers… 
Prof. Thierry Rayna 
Professeur d’Économie 
Novancia Business School Paris 
Imperial College London 
e!mail : trayna@novancia.fr 
Twitter : @ThierryRayna 
Dr Ludmila Striukova 
Maître de Conférence en 
Management 
Department of Management 
Science & Innovation 
University College London 
e!mail : l.striukova@ucl.ac.uk 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
3D Printing & Additive 
Manufacturing Research Group 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
Axes de recherche 
Business Models 
Écosystèmes d’innovation 
Stratégies 
Études de marché et prévisions 
Gestion de la Propriété Intellectuelle 
Impact économique et prospective 
Politiques publiques 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
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Technologie 
#20K #1K #500 
#200K 
Polymères 
…#100… 
Ce!ules 
A!iages Sucre 
Chocolat 
Plastic 
Céramique 
1980 … 2000 … 2010 … 
2020 … Coût 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
ET LA PROPRIÉTÉ 
INTELLECTUELLE DANS TOUT 
ÇA? 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
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3D Scanner 
3D Printer 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
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© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
No, but if I could download a copy, I would 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
Nous pensons que le prochain stade en terme de copie passera du 
numérique au format physique. Nous parlons là d’objets physiques, 
où comme nous les appelons, « Physibles"». Nous pensons que le future 
du partage est lié au partage de données d’objets physiques. Nous 
pensons à noue renommer temporairement « The Product Bay » 
Janvier 2012 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
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© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
Les bons vieux jours du disque 
© Rayna & Striukova 2014. Some rights reserved. 
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Les nouveaux jours du disque ? 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
Compétences et connaissances incarnées dans : 
# 3,499 
# 3,500 
l’objet 
l’individu 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
QUELLE PROPRIÉTÉ 
INTELLECTUELLE POUR 
L’IMPRESSION 3D ? 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
PI pour l’impression 3D 
Brevets 
Droit d’auteur $copyright% 
Dessins et modèles industriels $Design rights% 
Marque commerciale $Trademark% 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
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Brevets 
Habituellement pour des objets complexes 
De petites pièces peuvent être imprimées et assemblées 
pour former ou réparer un produit breveté 
Imprimer des pièces de rechange, est!ce une 
infraction ? 
Pas clair 
Réparation légale ou production illégale ? 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
Droit d’auteur (en général) 
Objets protégés par 
droit d’auteur si 
“artistiques” $sculptures, 
etc.% 
Ne protège pas les 
objets fonctionnels 
Le droit d’auteur peut 
néanmoins protéger la 
surface d’un objet 
Est!ce un casque ? Un chapeau ? © Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
Droit d’auteur (oeuvre 
artistique) 
Infraction même sans connaissance ou intention 
Il y a infraction au droit d’auteur également lorsque 
qu’une partie substantielle $et non la totalité% d’une 
oeuvre est copiée 
Un consommateur qui copie une oeuvre artistique en 
l’imprimant commet une infraction. 
Mais est!ce applicable ? Droit à la copie privée 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
Dessins et modèles 
industriels 
Souvent le plus utile pour l’impression 3D 
Droit le plus présent dans les objets de tous les jours 
Infraction même sans connaissance ou intention 
Mais, pas d’infraction lorsque : 
copie privée à des fins non!commerciales 
fin commerciale mais en relation à des pièces de rechange 
Pas d’infraction si copie d’un modèle protégé permettant la 
compatibilité avec un autre modèle. 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
Design rights 
Type Durée 
Europe 
U.S. 
Japan 
Design rights & 25 ans* $enregistré% 
15 ans $sans enregistrement% 
Design patents 15 ans 
Design rights 15 ans 
* Renouvellement tous les 5 ans © Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
Marques 
Quand une marque apparait sur un objet copié, l’auteur 
de la copie enfreint potentiellement le droit de marque 
Infraction même sans connaissance ou intention 
Mais, pour que l’infraction soit caractérisée, la marque 
doit être utilisée dans le cadre d’un échange 
commercial 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
EST-CE QUE ÇA MARCHE ? 
LA PI SUR LES PLATEFORMES 
LÉGALES 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
Une escouade de 10 Space Marines coûte 30' 
Imprimer 10 Space Marines coûte environ 0,75' 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
Shapeways vs. Thingiverse 
Inspiration ? 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
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© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
+ = 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
Typology of Co-creation 
Di(erentiated 
INPUT 
Custom Mass 
OUTPUT 
Integrated 
Crowdfunding 
Crowdsourcing 
User Manufacturing 
Crowd$customisation 
Co$design platforms Open Source 
© Thierry Rayna 2014. Some rights reserved. 
Except where otherwise noted, this worked is licensed under 
http://creativecommons.org/licenses/by/4.0/ 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
LEÇONS DU PASSÉ 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
Leçon nº1 : 
Quand quelque chose devient numérique, 
il y a toujours du piratage 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
Leçon nº2 : 
Ni la technologie ni la loi (seuls) ne 
peuvent empêcher le piratage 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
Leçon nº3 : 
On ne peut pas empêcher le piratage, 
mais on peut l’éviter… 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
Leçon nº3 : 
On ne peut pas empêcher le piratage, 
mais on peut l’éviter… 
Avec le bon Business Model ! 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
L’Économie Numérique 
Terre d’opportunités 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
L’Économie Numérique 
Ce que tout le monde fait $ou presque !% 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
L’industrie du disque 
$2000 ) 2010% 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
L’Économie Numérique 
Ce que Google fait 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
L’Économie Numérique 
Ce que nous devons faire 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
L’Aïkido de l’Économie 
Numérique 
Arrêtons nager à contre 
courant 
Utilisons la force du 
courant à notre 
avantage... 
... sans nuire aux 
consommateurs 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
{ + 
} 
+ 
+ 
+ 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
QUEL RÔLE POUR LES 
ENTREPRISES ? 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
ENTREPRISES = 
GARDIENS 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
Utiliser la force… 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
Utiliser la force… 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
Utiliser la force… 
Certification service 
Micropayment 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
Nouvelle stratégie : 
Partage contractuel 
Authoriser l’utilisation au moyen de contrats de licence 
standardisés 
Droits de licence homogènes et abordables 
Mise en place d’une méthode de paiement et de vérification 
simplifiée 
Constructeurs et fabricants de logiciels pourraient o(rir une 
telle licence 
Vérification de l’usage 
La licence peut être révoquée en cas d’usage inadéquat 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
Mieux vaut une petite part d’un grand gâteau qu’une 
grande part de rien 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/
Questions? 
l.striukova@ucl.ac.uk 
trayna@novancia.fr 
@ThierryRayna 
© Rayna & Striukova 2014. Some rights reserved. 
Except where otherwise noted, this work is licensed under 
http://creativecommons.org/licenses/by/4.0/

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[3DPrintShow Paris 2014] Impression 3D et Propriété Intellectuelle : Quels défis ? Quelles Stratégies ?

  • 1. IMPRESSION 3D ET PROPRIÉTÉ INTELLECTUELLE : QUELS DÉÉFIS? QUELLES STRATÉGIES? Prof. Thierry Rayna Dr Ludmila Striukova 3DPrintShow Paris 2014 © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 2. About the speakers… Prof. Thierry Rayna Professeur d’Économie Novancia Business School Paris Imperial College London e!mail : trayna@novancia.fr Twitter : @ThierryRayna Dr Ludmila Striukova Maître de Conférence en Management Department of Management Science & Innovation University College London e!mail : l.striukova@ucl.ac.uk © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 3. 3D Printing & Additive Manufacturing Research Group © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 4. Axes de recherche Business Models Écosystèmes d’innovation Stratégies Études de marché et prévisions Gestion de la Propriété Intellectuelle Impact économique et prospective Politiques publiques © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 5. Technologie #20K #1K #500 #200K Polymères …#100… Ce!ules A!iages Sucre Chocolat Plastic Céramique 1980 … 2000 … 2010 … 2020 … Coût © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 6. © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 7. ET LA PROPRIÉTÉ INTELLECTUELLE DANS TOUT ÇA? © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 8. 3D Scanner 3D Printer © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 9. © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 10. No, but if I could download a copy, I would © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 11. Nous pensons que le prochain stade en terme de copie passera du numérique au format physique. Nous parlons là d’objets physiques, où comme nous les appelons, « Physibles"». Nous pensons que le future du partage est lié au partage de données d’objets physiques. Nous pensons à noue renommer temporairement « The Product Bay » Janvier 2012 © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 12. © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 13. Les bons vieux jours du disque © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 14. Les nouveaux jours du disque ? © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 15. Compétences et connaissances incarnées dans : # 3,499 # 3,500 l’objet l’individu © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 16. QUELLE PROPRIÉTÉ INTELLECTUELLE POUR L’IMPRESSION 3D ? © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 17. PI pour l’impression 3D Brevets Droit d’auteur $copyright% Dessins et modèles industriels $Design rights% Marque commerciale $Trademark% © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 18. Brevets Habituellement pour des objets complexes De petites pièces peuvent être imprimées et assemblées pour former ou réparer un produit breveté Imprimer des pièces de rechange, est!ce une infraction ? Pas clair Réparation légale ou production illégale ? © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 19. Droit d’auteur (en général) Objets protégés par droit d’auteur si “artistiques” $sculptures, etc.% Ne protège pas les objets fonctionnels Le droit d’auteur peut néanmoins protéger la surface d’un objet Est!ce un casque ? Un chapeau ? © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 20. Droit d’auteur (oeuvre artistique) Infraction même sans connaissance ou intention Il y a infraction au droit d’auteur également lorsque qu’une partie substantielle $et non la totalité% d’une oeuvre est copiée Un consommateur qui copie une oeuvre artistique en l’imprimant commet une infraction. Mais est!ce applicable ? Droit à la copie privée © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 21. Dessins et modèles industriels Souvent le plus utile pour l’impression 3D Droit le plus présent dans les objets de tous les jours Infraction même sans connaissance ou intention Mais, pas d’infraction lorsque : copie privée à des fins non!commerciales fin commerciale mais en relation à des pièces de rechange Pas d’infraction si copie d’un modèle protégé permettant la compatibilité avec un autre modèle. © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 22. Design rights Type Durée Europe U.S. Japan Design rights & 25 ans* $enregistré% 15 ans $sans enregistrement% Design patents 15 ans Design rights 15 ans * Renouvellement tous les 5 ans © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 23. Marques Quand une marque apparait sur un objet copié, l’auteur de la copie enfreint potentiellement le droit de marque Infraction même sans connaissance ou intention Mais, pour que l’infraction soit caractérisée, la marque doit être utilisée dans le cadre d’un échange commercial © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 24. EST-CE QUE ÇA MARCHE ? LA PI SUR LES PLATEFORMES LÉGALES © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 25. © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 26. © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 27. Une escouade de 10 Space Marines coûte 30' Imprimer 10 Space Marines coûte environ 0,75' © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 28. © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 29. © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 30. Shapeways vs. Thingiverse Inspiration ? © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 31. © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 32. + = © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 33. © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 34. © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 35. Typology of Co-creation Di(erentiated INPUT Custom Mass OUTPUT Integrated Crowdfunding Crowdsourcing User Manufacturing Crowd$customisation Co$design platforms Open Source © Thierry Rayna 2014. Some rights reserved. Except where otherwise noted, this worked is licensed under http://creativecommons.org/licenses/by/4.0/ © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 36. LEÇONS DU PASSÉ © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 37. Leçon nº1 : Quand quelque chose devient numérique, il y a toujours du piratage © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 38. Leçon nº2 : Ni la technologie ni la loi (seuls) ne peuvent empêcher le piratage © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 39. Leçon nº3 : On ne peut pas empêcher le piratage, mais on peut l’éviter… © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 40. Leçon nº3 : On ne peut pas empêcher le piratage, mais on peut l’éviter… Avec le bon Business Model ! © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 41. L’Économie Numérique Terre d’opportunités © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 42. L’Économie Numérique Ce que tout le monde fait $ou presque !% © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 43. L’industrie du disque $2000 ) 2010% © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 44. L’Économie Numérique Ce que Google fait © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 45. L’Économie Numérique Ce que nous devons faire © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 46. L’Aïkido de l’Économie Numérique Arrêtons nager à contre courant Utilisons la force du courant à notre avantage... ... sans nuire aux consommateurs © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 47. { + } + + + © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 48. QUEL RÔLE POUR LES ENTREPRISES ? © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 49. ENTREPRISES = GARDIENS © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 50. Utiliser la force… © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 51. Utiliser la force… © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 52. Utiliser la force… Certification service Micropayment © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 53. Nouvelle stratégie : Partage contractuel Authoriser l’utilisation au moyen de contrats de licence standardisés Droits de licence homogènes et abordables Mise en place d’une méthode de paiement et de vérification simplifiée Constructeurs et fabricants de logiciels pourraient o(rir une telle licence Vérification de l’usage La licence peut être révoquée en cas d’usage inadéquat © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 54. Mieux vaut une petite part d’un grand gâteau qu’une grande part de rien © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/
  • 55. Questions? l.striukova@ucl.ac.uk trayna@novancia.fr @ThierryRayna © Rayna & Striukova 2014. Some rights reserved. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by/4.0/