Short of becoming a dysfunctional glutton of information, most of us try to get things done and be informed to perform in our work. Information overload is only a matter of consumption means and perspective. The fact is, every living organism is well suited to perform admirably in information overload. So, why are humans so worried about being overwhelmed when it comes to data? We, too, manage to sort through the information coming our way – information that is natural, that is. Our brain is equipped to scan our environment as it ignores known patterns and focuses on anomalies that help us learn and seek primal opportunities. In this session, we will explore a new way to consume information that leverages natural human cognitive abilities in order to achieve awareness about what is going on from Big Data.

1. Consuming Big Data in the Age of
Information Overload
Thierry
Hubert,
CEO
Darwin
Ecosystem
Inc.
May
15,
2012
#bDc12
Copyright © 2012 Darwin Ecosystem Inc.
Tuesday, May 22, 12

2. I am adding my Keep it
family recipes coming!
Information Gluttony
The data
sauce is divine!
We want more!
And we can’t take it
anymore
Copyright © 2012 Darwin Ecosystem Inc. #bDc12
#bDc12
Tuesday, May 22, 12

3. Why does Data Feel SO Big Today?
INFORMAL FORMAL
Ephemeral Captured for
Conversations Prosperity
WORTH THE EFFORT
TO CAPTURE
Valued by few Valued by many
Spontaneous Analyzed
Short lived Recorded
Copyright © 2012 Darwin Ecosystem Inc. #bDc12
Tuesday, May 22, 12

4. Why does Data Feel SO Big Today?
INFORMAL FORMAL
Web 2.0
Ephemeral Captured for
Conversations Prosperity
UNFILTERED & CAPTURED
Valued by few Valued by many
Spontaneous Analyzed
Short lived Recorded
Mixed and Chaotic
Information
Copyright © 2012 Darwin Ecosystem Inc. #bDc12
Tuesday, May 22, 12

5. Web
2.0
Discovery
Engines
Semantic WWW
WEB
Search
Federated Engines
Indexing
Organized Mass
Publishing
Libraries
As
early
as
2008
Distributed more
informa1on
was
captured
from
the
Web
2.o
than
Written recorded
by
mankind
throughout
history.
Ephemeral
Recorded Information Capturing Information Conversation & Collaboration
Copyright © 2012 Darwin Ecosystem Inc. #bDc12
Tuesday, May 22, 12

6. Forgetting that we are Human
We
are
condiBoned
to
count
and
measure
We
do
not
design
our
systems
to
see
paEerns
We
forget
that
we
are
mulBdimensional
We
forget
that
we
are
much
beEer
at
scanning
than
reading
We
forget
that
we
are
very
well
suited
to
consume
chaos…
AS
A
MATTER
OF
FACT
THIS
IS
HOW
WE
LEARN
Copyright © 2012 Darwin Ecosystem Inc. #bDc12
Tuesday, May 22, 12

7. Inferring Meaning From Big Data
Big
Data
makes
it
hard
to
tradiBonal
database
management
tools
to
reveal
meaningful
results
Not
all
data
is
created
equal,
nor
is
it
equal
at
the
same
Bme
Big
Data
is
a
familiar
experience
for
human
cogniBve
capability
as
long
as
dynamic
paEerns
can
be
presented
Inferring
meaning
should
be
leO
to
the
human
and
not
the
system
in
order
to
shape
the
future
of
Big
Data
compuBng
Copyright © 2012 Darwin Ecosystem Inc. #bDc12
Tuesday, May 22, 12

8. Observing Patterns from Chaos
Observing
emerging
PATTERNS
a
way
to
discover
movement
from
temporal
existence
of
content
Favoring
PERSPECTIVE
over
details
a
way
of
regarding
situaBons
or
topics
or
the
state
of
one's
ideas
Embracing
the
SELF-­‐ORGANIZING
capability
of
Chaos
a
new
way
to
favor
unstructured
informaBon
in
a
dynamic
system
Copyright © 2012 Darwin Ecosystem Inc. #bDc12
Tuesday, May 22, 12

9. Let’s Consume Unstructured Big Data
With the Right Side Today
Copyright © 2012 Darwin Ecosystem Inc. #bDc12
Tuesday, May 22, 12

10. MERCI
Thierry
Hubert,
CEO
Darwin
Ecosystem
Inc.
thierry@darwineco.com
May
15,
2012
#bDc12
Copyright © 2012 Darwin Ecosystem Inc.
Tuesday, May 22, 12