1. FACILITATOR
AIDED-INNOVATION
The alchemy of an integrated design culture
HELPING MULTIDISCIPLNARY TEAMS WORK MORE EFFICIENTLY TO REACH
SUPERIOR RESULTS
Thierry Curiale, Matthew Marino
@userstudio

2. Multidisciplinary innovation
is a team sport.

3. Multidisciplinary innovation
is a team sport.
Today, we’d like to share and
discuss our rules of the game…

4. Hello, we’re…
Matthew Marino
Service designer & founding partner
@matthew_marino
Thierry Curiale
Innovation marketing director & facilitator
@thierrycuriale
User Studio - 2012

5. Orange museum project
User Studio - 2012

6. Multidisciplinary innovation team
Designer
Marketer
Programmer
Curator
Publisher
User Studio - 2012

7. Challenges of muldisciplinary innovation
Different personal and professional perspectives
Curator
Designers
Marketers
Programmers
Publisher
User Studio - 2012

8. Successful equation
Working with business, technical and human perspectives straight
from the start increases the chances of success.
Marketers
Designers
Sweet
spot
Programmers
User Studio - 2012

9. Successful equation
Working with business, technical and human perspectives straight
from the start increases the chances of success.
Marketers
Designers
Sweet
spot
Programmers Secret device !
User Studio - 2012

10. Embeding facilitation in integrated teams
Marketer
Programmer
Designer
Curator
Publisher
User Studio - 2012

11. Challenging balancing act
Service Designers
Skills Training Balancing act
User Studio - 2012

12. Facilitator-aided innovation
Designer Facilitator Curator Publisher Programmer Marketer
User Studio - 2012

13. Benefits of facilitator-aided innovation
Efficiency
Team cohesion
> Reducing the
time consuming
negotiation > Motivation
Relevant results
interfaces
> Personal > Proud of
satisfaction what we do
> Better quality and pleasure together
through collective
intelligence (thoughts > Feel part
& emotions) of a group
User Studio - 2012

14. The rules and tools of the game
How to create such an innovation experience
1. Cast the right team
2. Create a formal framework dedicated to exploring new ideas
3. Catalyse the interactions between different points of view
4. Emphasize doing rather than “bla bla bla”…
5. Delegate roles so production flows smoothly
6. Attribute leadership to each discipline when relevant
7. Remeber to remain a project manager
8. Integrate the facilitator within the organisation
User Studio - 2012

15. The rules and tools of the game
1. Cast the right team
Heterogeneous skills and disciplines…and homogeneous values and cultural references
12 people max. is ideal
User Studio - 2012

16. The rules and tools of the game
2. Create a formal framework dedicated to exploring new ideas
Example : a dedicated space and a co-written team contract…
User Studio - 2012

17. The rules and tools of the game
3. Catalyse the interactions between different points of view
Marketer
Designer
Programmer
User Studio - 2012

18. The rules and tools of the game
4. Emphasize doing rather than “bla bla bla”…
DO
TANK
User Studio - 2012

19. The rules and tools of the game
5. Delegate roles so production flows smoothly
Rythm
Friendly master
Host observer Decision
mobilizer
User Studio - 2012

20. The rules and tools of the game
6. Attribute leadership to each discipline when relevant
ELABORATE DESIGN DEVELOP
MARKETERS
DESIGNERS
PROGRAMMERS
User Studio - 2012

21. The rules and tools of the game
7. Remember to remain a project manager
Facilitation Project management
Communication Budget
Transparency
+ Dealines
Collaboration Quality
User Studio - 2012

22. The rules and tools of the game
8. Integrate the facilitator within the organisation
Outsourced
Towards a
Facilitator who can
transformed
take decisions
manager ?
User Studio - 2012

23. The rules and tools of the game
8. Integrate the facilitator within the organisation
Outsourced
Towards a
Facilitator who can
transformed
take decisions
manager ?
User Studio - 2012

24. Recruting your own facilitator
Skills Qualities Knows about
Knowledge Attitude > Marketing
> Social sciences > Integrity > Design
> Authenticity > Development
Know-how > Ethics > Economics
> Conducting team dynamics > Empathy > Accounting
> Project management > Altruistic > Management
Soft skills > Humanistic > Finance
> Interpersonal communications Behaviour
> Dealing with complex situations > Non defensive
> Does not judge
Knows how to get done > Neutral & benevolent
> Leadership > Listens empathetically
> Maieutician
User Studio - 2012

25. Expanding the innovation manager's toolbox
Top-down organisations Flat organisations
Designers
Programmers
Managers Executives Facilitators
Marketers
HR
This paradigm change needs new skills and TOOLS
User Studio - 2012

26. Expanding the innovation manager's toolbox
Top-down organisations Flat organisations
Designers
Programmers
Managers Executives Facilitators
Marketers
HR
Macro organisational change Micro functional change
User Studio - 2012

27. "As we move away from hierarchical
structures and open the system,
someone needs to act as the
catalyst so things don’t overheat."
@thierrycuriale

28. Thanks !
Matthew Marino Thierry Curiale
marino@userstudio.fr thierrycuriale@hotmail.com
@userstudio www.userstudio.fr