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startupbizmodel.com                                                                                              4 jun - 2012

Key                               Key                       Value                      Customer                   Customer
Partners                          Activities                Proposition                Relationships              Segments
 VC Investors and                 Platform development                                  Self-service platform
   accelerator                                                                          and customer service

                                   Social engagement        Help people find the
                                                                                                                    Connected people
                                                            events they love and          Sales force, self-         that want to buy
                                                              how is going to it        service platform and
                                       Marketing                                                                    tickets for events
                                                                                         customer service

                                     Team recruting
                                                                                        Self-service platform
  Angel investors                                                                       and customer service
                                      Sales effort            Make ticket sales
                                                             easier and cheaper                                        Big events
  Online payment                                               using an online                                     organizers (shows,
                                  Key                         platform for sales        Channels                    theater plays…)
                                  Resources                                                Blog, Twitter,
                                     All stars team                                      Facebook, site and
                                                                                               app
                                   Recommendation                                                                     Small events
                                       system                 Easier and more                                      organizers (private
  Social network                                                                         Site, app and sales
                                                            social way to organize                                      parties,
                                      Community                                                  force
                                                                 small events                                        barbecues…)
                                                                                       Site, social media and
                                       Platform                                                  app


 Cost                                                                       Revenue                      Free
 Structure                                                                  Steams
                    Marketing                  Sales team
                                                                                      A fee per ticket (R$       Free for events
                                                                                       5-25) + R$ 2 per         without tickets or a
                       Online                   Human
                                                                                      ticket for premium        fee per ticket (R$
                    transaction                Resources
                                                                                            features                  5-25)

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Business Model - Ingresse

  • 1. startupbizmodel.com 4 jun - 2012 Key Key Value Customer Customer Partners Activities Proposition Relationships Segments VC Investors and Platform development Self-service platform accelerator and customer service Social engagement Help people find the Connected people events they love and Sales force, self- that want to buy how is going to it service platform and Marketing tickets for events customer service Team recruting Self-service platform Angel investors and customer service Sales effort Make ticket sales easier and cheaper Big events Online payment using an online organizers (shows, Key platform for sales Channels theater plays…) Resources Blog, Twitter, All stars team Facebook, site and app Recommendation Small events system Easier and more organizers (private Social network Site, app and sales social way to organize parties, Community force small events barbecues…) Site, social media and Platform app Cost Revenue Free Structure Steams Marketing Sales team A fee per ticket (R$ Free for events 5-25) + R$ 2 per without tickets or a Online Human ticket for premium fee per ticket (R$ transaction Resources features 5-25)