A look at all of the important Google updates from the past year and more.

1. The Google Arena
How your website went from the top of
the search results to the bottom, in just
one year.

3. What the Business Owner Sees

4. The Battle Begins

5. How many Google updates?
“There are over 500-600 changes to it’s
algorithm in a year.” – Matt Cutts
550 / 365 = 1.5 updates a day

6. Penguin
The Attack against the Black Hat
• keyword stuffing
• participating in link schemes
• duplicant content

7. Google Panda
Attack of the low content:
- Ezines

8. Search + Your World
The Knowledge Graph enables you to search for
things, people or places that Google knows
about—landmarks, celebrities, cities, sports
teams, buildings, geographical features, movies,
celestial objects, works of art and more—and
instantly get information that’s relevant to your
query.

9. Exact Match Domain
This update, dubbed the “EMD update,” focuses
on ridding the SERPs of spammy or low-quality
“exact-match” domains.

10. 7 Page SERPS
- More Ads
- Local search results
- Pictures
- Videos

11. YouTube Views
YouTube has recently adjusting the ranking of
videos in YouTube search to reward engaging
videos that keep viewers watching