Presentation by Rachel Wareing, Social Media Editor, IPA at the Creative Pioneers Challenge Can-Start Optimiser Workshops on 5th November 2012 at the IPA.

1. Social media for
startups
@RachelWareing
Social Media Editor, IPA

2. 1. Choose your
business goals.

3. • What does my business need?
• Who am I trying to reach?
• What are they talking about and
where are they talking?

4. 2. Start
listening.

5. • What are people saying about your
business, your competitors, your
industry sector?
• Use Google Alerts or Mention to
monitor keywords.
• Use Hootsuite or Tweetdeck to
manage your presence online &
monitor keyword mentions.

6. 3. Tailor your
strategy to your
goals.

7. • Once you've defined your goals &
researched online
conversations, choose your tactics.
• Your time is precious - be strategic.
• A neglected profile can do more harm
than good.

8. Case study 1:
Well Seasoned

9. • Uses Twitter to add value to
followers:
o Shares interesting stories about
local, seasonal food.
o Uses network of producers and
customers for good
• In return, followers help to spread
the word about new product
launches.

10. Case study 2:
Daily Grommet

12. • Each Grommet is launched with a
YouTube video which tells the story
of the product and its inventor.
• Pinterest used for customer
acquisition & research.

13. Case study 3:
Cambridge
Satchel
Company

14. • Built relationships with influential
bloggers.
• First people they approach when
launching a new line or seeking
reaction to new ideas.
• Bloggers are willing to help because
they have a passion for the brand.
• But important to give something
back.

15. 1. Use your business
goals to shape your
social media strategy.

16. 2. Listen – respond –
act.

17. 3. Do great work.

18. Photo credits
Máté Makarész
Thana Thaweeskulchai
Well Seasoned
Daily Grommet
Cambridge Satchel Company
John Milton