The IPA TouchPoints5 Survey provides an unrivalled perspective of how people spend their daily lives by looking at how they use media, how they communicate, how they shop, their attitudes and their moods. In this infographic, we look at how smartphones and tablets are changing the way we live our lives whether it be second screening, emailing, social networking, reading or texting. Subscribe here http://www.ipa.co.uk/touchpoints/ and continue the conversation on Twitter #IPATP

1. screen-based
tech
How smart phones and
tablets are changing the
way we live
48%
Source: IPA TouchPoints5 Survey
ofconsumers
nowowna
smartphone
38% ofconsumersnow
ownorhaveaccess
toatablet
Laptop/desktop (54%) Smart phone (32%) Tablet (11%)
Smart TV (2%) Games console (1%)
%ofadultsusingtheinternetoverthecourseofa
week
1hr56maveragetime
spentonthe
internetper
dayin2012
2hrs27maveragetime
spentonthe
internetper
dayin2014
via...
49%alladults
eachweek
%OFADULTSUSINGAmobilephoneFORNON-TALKING/TEXTINGACTIVITIES
VS15-24YROLDS
78%15-24yrolds
eachweek
15-24yroldsare97%more
likelytosocialnetwork
throughasmartphone
thantheaverageadult

2. eachweek
1hr30mavetimespent
byadultsper
day
eachweek
1hr52mavetimespent
by15-24yr
oldsperday
15-24yroldsare50%more
likelytoreadanewspaper
onasmartphonethanthe
averageadult
2012 2014
%ofadultsusingasocialnetworkingsite
&averagetimespentperweek
44%
54%
9hrs
56m6hrs
39m
5%
%oftotalcommunicationtimespent
socialnetworkingandemailing
6%
12% 12%

3. 2012 2014
socialnetworking emailing
22%%ofadultswho
usetheirsmart
phonetolook
forlocaldeals,
offers&
vouchers
30%%ofadultswho
usetheirsmart
phonetolocate
placesusing
gps
54%%ofADULTSWHO
CLAIMTODOUBLE
SCREENOVERTHE
COURSEOFAWEEK
The IPA TouchPoints5 Survey provides an unrivalled perspective of how people spend their daily lives by looking at
how they use media, how they communicate, how they shop, their attitudes and their moods.