Presentation given by Jonathan Obermeister, Managing Partner, Change Agency, at the IPA's Eff Festival - a one day conference challenging conventional thinking on the value of creativity.

1. Organisational Creativity –
Marketing & Beyond
Jonathan Obermeister, Managing Partner

2. 1. How to make your organisation
more creative?
2. How to make your organisation
more receptive to creativity?

3. Alliances
Diversification
Agility

4. Commitment
Context
Courage
Collaboration

5. Commitment

6. Context

7. Courage

8. Collaboration

9. #1 Compartmentalised

10. #2 Pervasive

11. #3 Hived off

12. #4 Dropped in

13. #5 Crowdsourced

14. #6 Partnership