Presentation by Stefan Weitz, Director of Online Services at Microsoft. Presentation given at the IPA Social Search event 2010

1. Bing: Welcome to the Social Stefan Weitz | Director | Online Services Division

2. Encouraging Early ResultsStill a long way to go… Awareness & Perception US Unique Users US Market Share 54% Unaided Awareness 83.3m 11.3% 41% 16% 24% Perception 8.0% 71.7m Sources: comScore June-October 2009 U.S. Search Engine Rankings Integrated Campaign Evaluation Study

3. Users Depend on Search However Search Still Ripe For Innovation …in ever increasing numbers People rely heavily on search for daily tasks… 8% Growth in Users Feb 2009198 Million Feb 2008183 Million % who do this on a typical day …using search more and more …yet satisfaction with search is mixed 23% Growth in Visits Feb 200927 visits per searcher Not Satisfied 35% Satisfied 65% Feb 200822 visits per searcher Sources: Pew Internet and American Life Project, ComScore; Harris Poll 2008

4. Unmet Needs: The 3 Problems of Search Refinement Imprecise Results Lengthy Tasks 0-3 mins 9% >30 mins 46% 25% of queries result in quick click backs 3-10 mins 12% Almost 50% of time spent searching is on these queries 50% of time spent on long queries 25% of clicks lead to ‘back’ 42% of sessions need refinement 10-15 mins 10% 15-30 mins 23%

6. Sentiment extraction, Wolfram

8. Task Pages, Viz Search

10. Faster time to first pixel

11. Next-gen previews: hover, answers, DeepLinks

12. Seamless multimediaMultimedia Index Quality Core Search Speed Relevance

13. Social Search in Bing Integration into the Results Page (easy) In-Depth Search Capability for Twitter (hard)

15. Bing on 30% of US cell phones via Verizon

16. 54% Social Media Share of Voice

17. 68k Facebook Fans

18. 28k Twitter Followers40% of people consider Bing a “new generation of Search” 41% unaided brand awareness Nearly 1M Firefox add-in downloads

20. No corp-speak

22. Promos drive followers, not friends+ =

23. The Road Ahead Understanding query Understanding intent Relevance of 10 blue links Whole page to whole session Minimizing time of URL/query matching Time of completing a task Search Hit or miss model Bing Dialog model

24. Q&A

25. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.