"Being creative with data" 25th November - SAS presentation
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Simon Hughes from SAS at the IPA's "Being creative with data" workshop and seminar on Wednesday 25th November.
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"Being creative with data" 25th November - SAS presentation
- 1. Being Creative With Data Simon Hughes - Principal Consultant Customer Intelligence Practice - SAS UK
- 2. Who Are SAS? #1 33 2.26 23% 98% 45,000 >10,000 Provider Business Analytics Years Continuously Profitable $Billion Revenue Revenue invested in R&D Global 2,000 Companies Sites Deployed in Globally Employees Dr JIM GOODNIGHT FOUNDER & CEO
- 3. What Does SAS Do?
- 4. 161 1EB = 1,000,000,000 GB “3M times the amount of information contained in all the books ever written” 161EB created in 2006 281 1800 281 EB created in 2007 1800 EB created in 2011? 8090 Intelligence Imperative “May 2009, the size of the Internet has been roughly estimated to be 500EB” “In 2009, more data will be generated by individuals than in the entire history of mankind through 2008.” Andreas Weigend, former chief scientist at Amazon
- 5. Data PhilosophyCorporate Asset & Raw Material Social Media Traditional Databases Transactional Systems Online Behaviour Unstructured Text Data Analytics - Forecasting - Segmentation - Predictive Modelling Behaviour – Value – Responsiveness – Loyalty – Sentiment - Feelings INSIGHT
- 6. Data PhilosophyA Gateway to Insight Real-time Decisions Traditional Databases Transactional Systems Campaign Selections Contact Optimisation Strategic Planning Budget Allocation Media Mix Planning INSIGHT
- 7. Copyright © 2007, SAS Institute Inc. All rights reserved.
Notas do Editor
- Talking Points (scroll down) The connected world is piping in data from all over, leading to a surge in data volumes. IDC looked at the volume of data out in the market, where we are all headed, and the importance of establishing an intelligence strategy within organizations. In a single year…between 2006 and 2007…the number of exabytes of data captured and replicated nearly doubled. And, for the first time, the amount of data being generated surpassed the ability to store that data. This data deluge continues to accelerate…with a projected 1800 exabytes captured and replicated in 2011. Organizations cannot just accumulate data any longer. They need a strategy to make sense of all the data that is literally rushing by.