SlideShare uma empresa Scribd logo
1 de 34
Baixar para ler offline
© Annalect Datascience 2014 | confidential
George Maynard,
Group Head of DataScience, Annalect
How are media agencies coping with the data
revolution?
© Annalect Datascience 2014 | confidential
So why are we here?
2
© Annalect Datascience 2014 | confidential
Technology has changed our behaviour
3
Which this year will generate 4 zetabytes
2.6
3.3
4.2
5.2
6.4
7.7
0
1
2
3
4
5
6
7
8
9
2012 2013 2014 2015 2016 2017
GlobalDataCentreIPTraffic
(Zetabytes)
Source: Cisco - http://www.cisco.com/c/en/us/solutions/collateral/service-provider/global-cloud-index-gci/Cloud_Index_White_Paper.html
© Annalect Datascience 2014 | confidential
For context that is equivalent to everybody on
earth tweeting constantly for over 400 years*
5
2014 - 2414
* Based on EMC definition of 1 ZB
© Annalect Datascience 2014 | confidential
Just enough to fit on the NSA’s data centre in
Utah…
6
…they have 5ZB
© Annalect Datascience 2014 | confidential
So how are we coping with the data revolution?
7
© Annalect Datascience 2014 | confidential
Defining it - The 3 V’s
8
Velocity
Volume
Variety
Gartner: 2001
© Annalect Datascience 2014 | confidential
The 4 V’s
9
Velocity
Volume
Variety
Veracity Value…
Gartner: 2001
+
IBM: 2012
© Annalect Datascience 2014 | confidential
More V’s - even the definition has expanded
10
Velocity
Volume
Variety
Veracity Value…
Gartner: 2001
+ +
IBM: 2012
© Annalect Datascience 2014 | confidential
What does this mean for media agencies?
11
© Annalect Datascience 2014 | confidential
Our raison d’être
12
Source: http://www.marketingtech.org/wp-content/uploads/2013/09/Brand-vs-Consumer.jpg
© Annalect Datascience 2014 | confidential
How this used to work
13
Source: http://blog.gsdm.com/wp-content/uploads/2011/10/social-media-graphic-consumer-perspective-traditional-era1.jpg
© Annalect Datascience 2014 | confidential
Now it’s much more complicated
14
© Annalect Datascience 2014 | confidential 15
How is this impacting us?
© Annalect Datascience 2014 | confidential
3 billion data points coming in every single day
16
and more…
© Annalect Datascience 2014 | confidential
All this is increasing faster than we thought
17
OMG data growth
Original Estimate
Revised Estimate
(Late 2013)
Current Estimate
Actual Usage
© Annalect Datascience 2014 | confidential
What do Jack Bauer and big data have in
common?
18
© Annalect Datascience 2014 | confidential 19
© Annalect Datascience 2014 | confidential
Programmatic buying has led to Real Time
Bidding (RTB) via agency trading desks
20
DSP
Trading Desk
© Annalect Datascience 2014 | confidential
From DSPs to DMPs – Essentially acting as
Cookie junctions
21
© Annalect Datascience 2014 | confidential
Even more ways to reach specific micro
audiences
22
© Annalect Datascience 2014 | confidential
Old world and new world coming together
23
© Annalect Datascience 2014 | confidential
“The secret of change is to focus all of your energy,
not on fighting the old, but on building the new.”
- Socrates
24
New infrastructure required
Rackspace
© Annalect Datascience 2014 | confidential
New people required
Me
Who knows
Python?
© Annalect Datascience 2014 | confidential
New people requiredAnd ‘traditional’ media-types need to get on board
“We are already making the technical leaps
necessary within pockets of our organisations,
but rather than be just a team or specialism,
data-centricity is one way of describing a
broadly-adopted skill and mindset in itself.”
- Dylan Mouratsing (Evidence Director, Manning Gottlieb OMD)
© Annalect Datascience 2014 | confidential
And we’re having to communicate more
28
© Annalect Datascience 2014 | confidential
“The only constant is change.”
- Heraclitus
29
© Annalect Datascience 2014 | confidential
Open Data
30
© Annalect Datascience 2014 | confidential
Open vs. Private
31
© Annalect Datascience 2014 | confidential
Robots – Friend or Foe?
32
© Annalect Datascience 2014 | confidential
We still need clever and creative thinkers!
33
Thank you
George Maynard
george.maynard@omnicommediagroup.com
34

Mais conteúdo relacionado

Mais procurados

Big Data and The Future of Insight - Future Foundation
Big Data and The Future of Insight - Future FoundationBig Data and The Future of Insight - Future Foundation
Big Data and The Future of Insight - Future FoundationForesight Factory
 
Big Data and BI Best Practices
Big Data and BI Best PracticesBig Data and BI Best Practices
Big Data and BI Best PracticesYellowfin
 
Creating $100 million from Big Data Analytics in Banking
Creating $100 million from Big Data Analytics in BankingCreating $100 million from Big Data Analytics in Banking
Creating $100 million from Big Data Analytics in BankingGuy Pearce
 
Big Data Landscape 2016
Big Data Landscape 2016 Big Data Landscape 2016
Big Data Landscape 2016 Matt Turck
 
Impact of big data on analytics
Impact of big data on analyticsImpact of big data on analytics
Impact of big data on analyticsCapgemini
 
Simplifying Big Data Analytics for the Business
Simplifying Big Data Analytics for the BusinessSimplifying Big Data Analytics for the Business
Simplifying Big Data Analytics for the BusinessTeradata Aster
 
Big Data LDN 2017: Creating ROI from Big Data Investments - Monetizing your B...
Big Data LDN 2017: Creating ROI from Big Data Investments - Monetizing your B...Big Data LDN 2017: Creating ROI from Big Data Investments - Monetizing your B...
Big Data LDN 2017: Creating ROI from Big Data Investments - Monetizing your B...Matt Stubbs
 
Big data course | big data training | big data classes
Big data course | big data training | big data classesBig data course | big data training | big data classes
Big data course | big data training | big data classesNaviWalker
 
Tiger graph 2021 corporate overview [read only]
Tiger graph 2021 corporate overview [read only]Tiger graph 2021 corporate overview [read only]
Tiger graph 2021 corporate overview [read only]ercan5
 
Big data analytics, research report
Big data analytics, research reportBig data analytics, research report
Big data analytics, research reportJULIO GONZALEZ SANZ
 
Big data an elephant business opportunities
Big data an elephant   business opportunitiesBig data an elephant   business opportunities
Big data an elephant business opportunitiesBigdata Meetup Kochi
 
Analytics: The Real-world Use of Big Data
Analytics: The Real-world Use of Big DataAnalytics: The Real-world Use of Big Data
Analytics: The Real-world Use of Big DataDavid Pittman
 
Big data & advanced analytics in Telecom: A multi-billion-dollar revenue oppo...
Big data & advanced analytics in Telecom: A multi-billion-dollar revenue oppo...Big data & advanced analytics in Telecom: A multi-billion-dollar revenue oppo...
Big data & advanced analytics in Telecom: A multi-billion-dollar revenue oppo...mustafa sarac
 
McKinsey Big Data Overview
McKinsey Big Data OverviewMcKinsey Big Data Overview
McKinsey Big Data Overviewoptier
 
Pieter den Hamer Alliander
Pieter den Hamer Alliander Pieter den Hamer Alliander
Pieter den Hamer Alliander BigDataExpo
 
Big Data Commercialization and associated IoT Platform Implications by Ramnik...
Big Data Commercialization and associated IoT Platform Implications by Ramnik...Big Data Commercialization and associated IoT Platform Implications by Ramnik...
Big Data Commercialization and associated IoT Platform Implications by Ramnik...Data Con LA
 

Mais procurados (20)

Big Data and The Future of Insight - Future Foundation
Big Data and The Future of Insight - Future FoundationBig Data and The Future of Insight - Future Foundation
Big Data and The Future of Insight - Future Foundation
 
The ABCs of Big Data
The ABCs of Big DataThe ABCs of Big Data
The ABCs of Big Data
 
Big Data and BI Best Practices
Big Data and BI Best PracticesBig Data and BI Best Practices
Big Data and BI Best Practices
 
Creating $100 million from Big Data Analytics in Banking
Creating $100 million from Big Data Analytics in BankingCreating $100 million from Big Data Analytics in Banking
Creating $100 million from Big Data Analytics in Banking
 
Big Data Landscape 2016
Big Data Landscape 2016 Big Data Landscape 2016
Big Data Landscape 2016
 
Big Data Analytics
Big Data AnalyticsBig Data Analytics
Big Data Analytics
 
Impact of big data on analytics
Impact of big data on analyticsImpact of big data on analytics
Impact of big data on analytics
 
Simplifying Big Data Analytics for the Business
Simplifying Big Data Analytics for the BusinessSimplifying Big Data Analytics for the Business
Simplifying Big Data Analytics for the Business
 
Big data analytics
Big data analyticsBig data analytics
Big data analytics
 
Big Data LDN 2017: Creating ROI from Big Data Investments - Monetizing your B...
Big Data LDN 2017: Creating ROI from Big Data Investments - Monetizing your B...Big Data LDN 2017: Creating ROI from Big Data Investments - Monetizing your B...
Big Data LDN 2017: Creating ROI from Big Data Investments - Monetizing your B...
 
What is Big Data?
What is Big Data?What is Big Data?
What is Big Data?
 
Big data course | big data training | big data classes
Big data course | big data training | big data classesBig data course | big data training | big data classes
Big data course | big data training | big data classes
 
Tiger graph 2021 corporate overview [read only]
Tiger graph 2021 corporate overview [read only]Tiger graph 2021 corporate overview [read only]
Tiger graph 2021 corporate overview [read only]
 
Big data analytics, research report
Big data analytics, research reportBig data analytics, research report
Big data analytics, research report
 
Big data an elephant business opportunities
Big data an elephant   business opportunitiesBig data an elephant   business opportunities
Big data an elephant business opportunities
 
Analytics: The Real-world Use of Big Data
Analytics: The Real-world Use of Big DataAnalytics: The Real-world Use of Big Data
Analytics: The Real-world Use of Big Data
 
Big data & advanced analytics in Telecom: A multi-billion-dollar revenue oppo...
Big data & advanced analytics in Telecom: A multi-billion-dollar revenue oppo...Big data & advanced analytics in Telecom: A multi-billion-dollar revenue oppo...
Big data & advanced analytics in Telecom: A multi-billion-dollar revenue oppo...
 
McKinsey Big Data Overview
McKinsey Big Data OverviewMcKinsey Big Data Overview
McKinsey Big Data Overview
 
Pieter den Hamer Alliander
Pieter den Hamer Alliander Pieter den Hamer Alliander
Pieter den Hamer Alliander
 
Big Data Commercialization and associated IoT Platform Implications by Ramnik...
Big Data Commercialization and associated IoT Platform Implications by Ramnik...Big Data Commercialization and associated IoT Platform Implications by Ramnik...
Big Data Commercialization and associated IoT Platform Implications by Ramnik...
 

Destaque

Enabling Data-Driven Marketing
Enabling Data-Driven MarketingEnabling Data-Driven Marketing
Enabling Data-Driven MarketingAnnalect Finland
 
How DMP Will Save Marketing - Myths, Truths and Best Practices
How DMP Will Save Marketing - Myths, Truths and Best PracticesHow DMP Will Save Marketing - Myths, Truths and Best Practices
How DMP Will Save Marketing - Myths, Truths and Best PracticesAnnalect Finland
 
IPA Effectiveness Learnings: 2016 International Cases
IPA Effectiveness Learnings: 2016 International CasesIPA Effectiveness Learnings: 2016 International Cases
IPA Effectiveness Learnings: 2016 International CasesThe_IPA
 
Big Data & Analytics, Peter Jönsson
Big Data & Analytics, Peter JönssonBig Data & Analytics, Peter Jönsson
Big Data & Analytics, Peter JönssonIBM Danmark
 
VCCP Kin Production Director Chris Chaundler - Sustaining brand conversation
VCCP Kin Production Director Chris Chaundler - Sustaining brand conversationVCCP Kin Production Director Chris Chaundler - Sustaining brand conversation
VCCP Kin Production Director Chris Chaundler - Sustaining brand conversationThe_IPA
 
Reach Hacking: Strategic Marketing for Startups
Reach Hacking: Strategic Marketing for StartupsReach Hacking: Strategic Marketing for Startups
Reach Hacking: Strategic Marketing for StartupsBlake Robinson
 
Annalect media trends executive summary (1)
Annalect media trends executive summary (1)Annalect media trends executive summary (1)
Annalect media trends executive summary (1)Aaron Smolick
 
Monikanavaisen asiakaskokemuksen mittaaminen ja atribuutiomallinnus
Monikanavaisen asiakaskokemuksen mittaaminen ja atribuutiomallinnusMonikanavaisen asiakaskokemuksen mittaaminen ja atribuutiomallinnus
Monikanavaisen asiakaskokemuksen mittaaminen ja atribuutiomallinnusPetri Mertanen
 
A Data-driven approach to marketing
A Data-driven approach to marketingA Data-driven approach to marketing
A Data-driven approach to marketingFFW
 
Dr Max Blumberg: Harnessing the power of human capital for the digital age
Dr Max Blumberg: Harnessing the power of human capital for the digital ageDr Max Blumberg: Harnessing the power of human capital for the digital age
Dr Max Blumberg: Harnessing the power of human capital for the digital ageThe_IPA
 
Review of 2015 and the prospects for 2016
Review of 2015 and the prospects for 2016Review of 2015 and the prospects for 2016
Review of 2015 and the prospects for 2016The_IPA
 
Jane Asscher, Pete Buckley and Alexia Clifford discuss performance planning a...
Jane Asscher, Pete Buckley and Alexia Clifford discuss performance planning a...Jane Asscher, Pete Buckley and Alexia Clifford discuss performance planning a...
Jane Asscher, Pete Buckley and Alexia Clifford discuss performance planning a...The_IPA
 
Social Media for Government
Social Media for GovernmentSocial Media for Government
Social Media for GovernmentLara Solomon
 
Social media-for-startups
Social media-for-startupsSocial media-for-startups
Social media-for-startupsLara Solomon
 
Social Media For Startups - One2Three Club March 2015
Social Media For Startups - One2Three Club March 2015Social Media For Startups - One2Three Club March 2015
Social Media For Startups - One2Three Club March 2015Stuart Walton
 
The Audience Perspective: How Innovation in Social Listening Ignites Marketin...
The Audience Perspective: How Innovation in Social Listening Ignites Marketin...The Audience Perspective: How Innovation in Social Listening Ignites Marketin...
The Audience Perspective: How Innovation in Social Listening Ignites Marketin...NetBase Solutions Inc.
 
SocialExpress presentatie - Startups & social media
SocialExpress presentatie - Startups & social mediaSocialExpress presentatie - Startups & social media
SocialExpress presentatie - Startups & social mediaSocial Media Club Amsterdam
 
Social Media for Startups - Northwest Entrepreneur Network - social3i Consulting
Social Media for Startups - Northwest Entrepreneur Network - social3i ConsultingSocial Media for Startups - Northwest Entrepreneur Network - social3i Consulting
Social Media for Startups - Northwest Entrepreneur Network - social3i Consultingsocial3i
 
Social Media Marketing @ Startup Camp Berlin
Social Media Marketing @ Startup Camp BerlinSocial Media Marketing @ Startup Camp Berlin
Social Media Marketing @ Startup Camp BerlinTEAMKBX
 

Destaque (20)

Enabling Data-Driven Marketing
Enabling Data-Driven MarketingEnabling Data-Driven Marketing
Enabling Data-Driven Marketing
 
How DMP Will Save Marketing - Myths, Truths and Best Practices
How DMP Will Save Marketing - Myths, Truths and Best PracticesHow DMP Will Save Marketing - Myths, Truths and Best Practices
How DMP Will Save Marketing - Myths, Truths and Best Practices
 
IPA Effectiveness Learnings: 2016 International Cases
IPA Effectiveness Learnings: 2016 International CasesIPA Effectiveness Learnings: 2016 International Cases
IPA Effectiveness Learnings: 2016 International Cases
 
Big Data & Analytics, Peter Jönsson
Big Data & Analytics, Peter JönssonBig Data & Analytics, Peter Jönsson
Big Data & Analytics, Peter Jönsson
 
VCCP Kin Production Director Chris Chaundler - Sustaining brand conversation
VCCP Kin Production Director Chris Chaundler - Sustaining brand conversationVCCP Kin Production Director Chris Chaundler - Sustaining brand conversation
VCCP Kin Production Director Chris Chaundler - Sustaining brand conversation
 
Reach Hacking: Strategic Marketing for Startups
Reach Hacking: Strategic Marketing for StartupsReach Hacking: Strategic Marketing for Startups
Reach Hacking: Strategic Marketing for Startups
 
Annalect media trends executive summary (1)
Annalect media trends executive summary (1)Annalect media trends executive summary (1)
Annalect media trends executive summary (1)
 
Monikanavaisen asiakaskokemuksen mittaaminen ja atribuutiomallinnus
Monikanavaisen asiakaskokemuksen mittaaminen ja atribuutiomallinnusMonikanavaisen asiakaskokemuksen mittaaminen ja atribuutiomallinnus
Monikanavaisen asiakaskokemuksen mittaaminen ja atribuutiomallinnus
 
A Data-driven approach to marketing
A Data-driven approach to marketingA Data-driven approach to marketing
A Data-driven approach to marketing
 
Dr Max Blumberg: Harnessing the power of human capital for the digital age
Dr Max Blumberg: Harnessing the power of human capital for the digital ageDr Max Blumberg: Harnessing the power of human capital for the digital age
Dr Max Blumberg: Harnessing the power of human capital for the digital age
 
Review of 2015 and the prospects for 2016
Review of 2015 and the prospects for 2016Review of 2015 and the prospects for 2016
Review of 2015 and the prospects for 2016
 
Jane Asscher, Pete Buckley and Alexia Clifford discuss performance planning a...
Jane Asscher, Pete Buckley and Alexia Clifford discuss performance planning a...Jane Asscher, Pete Buckley and Alexia Clifford discuss performance planning a...
Jane Asscher, Pete Buckley and Alexia Clifford discuss performance planning a...
 
Social Media for Government
Social Media for GovernmentSocial Media for Government
Social Media for Government
 
Social media-for-startups
Social media-for-startupsSocial media-for-startups
Social media-for-startups
 
NWEN - Social Media for Startups - Nov 2010
NWEN - Social Media for Startups - Nov 2010NWEN - Social Media for Startups - Nov 2010
NWEN - Social Media for Startups - Nov 2010
 
Social Media For Startups - One2Three Club March 2015
Social Media For Startups - One2Three Club March 2015Social Media For Startups - One2Three Club March 2015
Social Media For Startups - One2Three Club March 2015
 
The Audience Perspective: How Innovation in Social Listening Ignites Marketin...
The Audience Perspective: How Innovation in Social Listening Ignites Marketin...The Audience Perspective: How Innovation in Social Listening Ignites Marketin...
The Audience Perspective: How Innovation in Social Listening Ignites Marketin...
 
SocialExpress presentatie - Startups & social media
SocialExpress presentatie - Startups & social mediaSocialExpress presentatie - Startups & social media
SocialExpress presentatie - Startups & social media
 
Social Media for Startups - Northwest Entrepreneur Network - social3i Consulting
Social Media for Startups - Northwest Entrepreneur Network - social3i ConsultingSocial Media for Startups - Northwest Entrepreneur Network - social3i Consulting
Social Media for Startups - Northwest Entrepreneur Network - social3i Consulting
 
Social Media Marketing @ Startup Camp Berlin
Social Media Marketing @ Startup Camp BerlinSocial Media Marketing @ Startup Camp Berlin
Social Media Marketing @ Startup Camp Berlin
 

Semelhante a How media agencies solve the big data revolution

Modernizing IT in the Platform Era
Modernizing IT in the Platform EraModernizing IT in the Platform Era
Modernizing IT in the Platform EraApcera
 
Data Virtualization: An Introduction
Data Virtualization: An IntroductionData Virtualization: An Introduction
Data Virtualization: An IntroductionDenodo
 
Connecta Event: Big Query och dataanalys med Google Cloud Platform
Connecta Event: Big Query och dataanalys med Google Cloud PlatformConnecta Event: Big Query och dataanalys med Google Cloud Platform
Connecta Event: Big Query och dataanalys med Google Cloud PlatformConnectaDigital
 
Webinar: Cutting through the cloud adoption complexity
Webinar: Cutting through the cloud adoption complexityWebinar: Cutting through the cloud adoption complexity
Webinar: Cutting through the cloud adoption complexityInterxion
 
Benefiting from Big Data - A New Approach for the Telecom Industry
Benefiting from Big Data - A New Approach for the Telecom Industry  Benefiting from Big Data - A New Approach for the Telecom Industry
Benefiting from Big Data - A New Approach for the Telecom Industry Persontyle
 
Qlik’s CTO on Why the Cloud Data Diaspora Forces Businesses To Rethink their ...
Qlik’s CTO on Why the Cloud Data Diaspora Forces Businesses To Rethink their ...Qlik’s CTO on Why the Cloud Data Diaspora Forces Businesses To Rethink their ...
Qlik’s CTO on Why the Cloud Data Diaspora Forces Businesses To Rethink their ...Dana Gardner
 
Blair christie global editors conf 12.9.14 final
Blair christie global editors conf 12.9.14 finalBlair christie global editors conf 12.9.14 final
Blair christie global editors conf 12.9.14 finalMarc Musgrove
 
2014 Future of Cloud Computing Study
2014 Future of Cloud Computing Study2014 Future of Cloud Computing Study
2014 Future of Cloud Computing StudyNorth Bridge
 
Stefano Testas | CIsco | Big Data
Stefano Testas | CIsco | Big DataStefano Testas | CIsco | Big Data
Stefano Testas | CIsco | Big DataSmash Tech
 
Simplify and secure your path to the multicloud future
Simplify and secure your path to the multicloud futureSimplify and secure your path to the multicloud future
Simplify and secure your path to the multicloud futureMarketingArrowECS_CZ
 
Grid Analytics Europe 2016: "Open for Business", April 2016
Grid Analytics Europe 2016: "Open for Business", April 2016Grid Analytics Europe 2016: "Open for Business", April 2016
Grid Analytics Europe 2016: "Open for Business", April 2016OMNETRIC
 
What is the future of data strategy?
What is the future of data strategy?What is the future of data strategy?
What is the future of data strategy?Denodo
 
IoT Architectural Overview - 3 use case studies from InfluxData
IoT Architectural Overview - 3 use case studies from InfluxData IoT Architectural Overview - 3 use case studies from InfluxData
IoT Architectural Overview - 3 use case studies from InfluxData InfluxData
 
Data Pioneers - Roland Haeve (Atos Nederland) - Big data in organisaties
Data Pioneers - Roland Haeve (Atos Nederland) - Big data in organisatiesData Pioneers - Roland Haeve (Atos Nederland) - Big data in organisaties
Data Pioneers - Roland Haeve (Atos Nederland) - Big data in organisatiesMultiscope
 
Big Data - A Real Life Revolution
Big Data - A Real Life RevolutionBig Data - A Real Life Revolution
Big Data - A Real Life RevolutionCapgemini
 
Driving Network and Marketing Investments at O2 by Focusing on Improving the ...
Driving Network and Marketing Investments at O2 by Focusing on Improving the ...Driving Network and Marketing Investments at O2 by Focusing on Improving the ...
Driving Network and Marketing Investments at O2 by Focusing on Improving the ...DataWorks Summit
 
Data, Interconnectedness & The Internet of Things
Data, Interconnectedness & The Internet of Things Data, Interconnectedness & The Internet of Things
Data, Interconnectedness & The Internet of Things Software AG
 

Semelhante a How media agencies solve the big data revolution (20)

Modernizing IT in the Platform Era
Modernizing IT in the Platform EraModernizing IT in the Platform Era
Modernizing IT in the Platform Era
 
Data Virtualization: An Introduction
Data Virtualization: An IntroductionData Virtualization: An Introduction
Data Virtualization: An Introduction
 
Data Mesh 101
Data Mesh 101Data Mesh 101
Data Mesh 101
 
Connecta Event: Big Query och dataanalys med Google Cloud Platform
Connecta Event: Big Query och dataanalys med Google Cloud PlatformConnecta Event: Big Query och dataanalys med Google Cloud Platform
Connecta Event: Big Query och dataanalys med Google Cloud Platform
 
Webinar: Cutting through the cloud adoption complexity
Webinar: Cutting through the cloud adoption complexityWebinar: Cutting through the cloud adoption complexity
Webinar: Cutting through the cloud adoption complexity
 
Benefiting from Big Data - A New Approach for the Telecom Industry
Benefiting from Big Data - A New Approach for the Telecom Industry  Benefiting from Big Data - A New Approach for the Telecom Industry
Benefiting from Big Data - A New Approach for the Telecom Industry
 
Qlik’s CTO on Why the Cloud Data Diaspora Forces Businesses To Rethink their ...
Qlik’s CTO on Why the Cloud Data Diaspora Forces Businesses To Rethink their ...Qlik’s CTO on Why the Cloud Data Diaspora Forces Businesses To Rethink their ...
Qlik’s CTO on Why the Cloud Data Diaspora Forces Businesses To Rethink their ...
 
Blair christie global editors conf 12.9.14 final
Blair christie global editors conf 12.9.14 finalBlair christie global editors conf 12.9.14 final
Blair christie global editors conf 12.9.14 final
 
2014 Future of Cloud Computing Study
2014 Future of Cloud Computing Study2014 Future of Cloud Computing Study
2014 Future of Cloud Computing Study
 
Stefano Testas | CIsco | Big Data
Stefano Testas | CIsco | Big DataStefano Testas | CIsco | Big Data
Stefano Testas | CIsco | Big Data
 
Predictive Intelligence
Predictive IntelligencePredictive Intelligence
Predictive Intelligence
 
Simplify and secure your path to the multicloud future
Simplify and secure your path to the multicloud futureSimplify and secure your path to the multicloud future
Simplify and secure your path to the multicloud future
 
Grid Analytics Europe 2016: "Open for Business", April 2016
Grid Analytics Europe 2016: "Open for Business", April 2016Grid Analytics Europe 2016: "Open for Business", April 2016
Grid Analytics Europe 2016: "Open for Business", April 2016
 
What is the future of data strategy?
What is the future of data strategy?What is the future of data strategy?
What is the future of data strategy?
 
IoT Architectural Overview - 3 use case studies from InfluxData
IoT Architectural Overview - 3 use case studies from InfluxData IoT Architectural Overview - 3 use case studies from InfluxData
IoT Architectural Overview - 3 use case studies from InfluxData
 
Data Pioneers - Roland Haeve (Atos Nederland) - Big data in organisaties
Data Pioneers - Roland Haeve (Atos Nederland) - Big data in organisatiesData Pioneers - Roland Haeve (Atos Nederland) - Big data in organisaties
Data Pioneers - Roland Haeve (Atos Nederland) - Big data in organisaties
 
Big Data - A Real Life Revolution
Big Data - A Real Life RevolutionBig Data - A Real Life Revolution
Big Data - A Real Life Revolution
 
Driving Network and Marketing Investments at O2 by Focusing on Improving the ...
Driving Network and Marketing Investments at O2 by Focusing on Improving the ...Driving Network and Marketing Investments at O2 by Focusing on Improving the ...
Driving Network and Marketing Investments at O2 by Focusing on Improving the ...
 
VSD Paris 2018 - Présentation Finale
VSD Paris 2018 - Présentation FinaleVSD Paris 2018 - Présentation Finale
VSD Paris 2018 - Présentation Finale
 
Data, Interconnectedness & The Internet of Things
Data, Interconnectedness & The Internet of Things Data, Interconnectedness & The Internet of Things
Data, Interconnectedness & The Internet of Things
 

Mais de The_IPA

The Future of the Client Agency Relationship - A presentation by Hall and Par...
The Future of the Client Agency Relationship - A presentation by Hall and Par...The Future of the Client Agency Relationship - A presentation by Hall and Par...
The Future of the Client Agency Relationship - A presentation by Hall and Par...The_IPA
 
Continuous Professional Development - Key to Commercial Success in Advertising
Continuous Professional Development - Key to Commercial Success in AdvertisingContinuous Professional Development - Key to Commercial Success in Advertising
Continuous Professional Development - Key to Commercial Success in AdvertisingThe_IPA
 
#IPASocialWorks Social Media Measurement Guides
#IPASocialWorks Social Media Measurement Guides#IPASocialWorks Social Media Measurement Guides
#IPASocialWorks Social Media Measurement GuidesThe_IPA
 
Ian Priest: Winning the war for talent
Ian Priest: Winning the war for talentIan Priest: Winning the war for talent
Ian Priest: Winning the war for talentThe_IPA
 
Sydney Hunsdale: The business case for retention - specialists v generalists
Sydney Hunsdale: The business case for retention - specialists v generalistsSydney Hunsdale: The business case for retention - specialists v generalists
Sydney Hunsdale: The business case for retention - specialists v generalistsThe_IPA
 
Engine Group UK CEO Debbie Klein on thinking outside the remuneration box
Engine Group UK CEO Debbie Klein on thinking outside the remuneration boxEngine Group UK CEO Debbie Klein on thinking outside the remuneration box
Engine Group UK CEO Debbie Klein on thinking outside the remuneration boxThe_IPA
 
Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...
Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...
Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...The_IPA
 
IPA President Ian Priest strives for win-win performance in client/agency rel...
IPA President Ian Priest strives for win-win performance in client/agency rel...IPA President Ian Priest strives for win-win performance in client/agency rel...
IPA President Ian Priest strives for win-win performance in client/agency rel...The_IPA
 
Pernod Ricard CMO Martin Riley on the future of effective partnerships from t...
Pernod Ricard CMO Martin Riley on the future of effective partnerships from t...Pernod Ricard CMO Martin Riley on the future of effective partnerships from t...
Pernod Ricard CMO Martin Riley on the future of effective partnerships from t...The_IPA
 
Tim Williams on how North American agencies are transforming their approach t...
Tim Williams on how North American agencies are transforming their approach t...Tim Williams on how North American agencies are transforming their approach t...
Tim Williams on how North American agencies are transforming their approach t...The_IPA
 
Big Data and Analytics: The IBM Perspective
Big Data and Analytics: The IBM PerspectiveBig Data and Analytics: The IBM Perspective
Big Data and Analytics: The IBM PerspectiveThe_IPA
 
Victors & Spoils CEO John Winsor - Crowd sourcing in the USA
Victors & Spoils CEO John Winsor - Crowd sourcing in the USAVictors & Spoils CEO John Winsor - Crowd sourcing in the USA
Victors & Spoils CEO John Winsor - Crowd sourcing in the USAThe_IPA
 
AppNexus VP Sales EMEA Nigel Gilbert - Demand side platform (DSP)
AppNexus VP Sales EMEA Nigel Gilbert - Demand side platform (DSP)AppNexus VP Sales EMEA Nigel Gilbert - Demand side platform (DSP)
AppNexus VP Sales EMEA Nigel Gilbert - Demand side platform (DSP)The_IPA
 
Xaxis CEO Caspar Schlickum - Programmatic media buying
Xaxis CEO Caspar Schlickum - Programmatic media buyingXaxis CEO Caspar Schlickum - Programmatic media buying
Xaxis CEO Caspar Schlickum - Programmatic media buyingThe_IPA
 
IPA Agility Adaptathon - #IPASocialWorks Agile Social Media Measurement
IPA Agility Adaptathon - #IPASocialWorks Agile Social Media MeasurementIPA Agility Adaptathon - #IPASocialWorks Agile Social Media Measurement
IPA Agility Adaptathon - #IPASocialWorks Agile Social Media MeasurementThe_IPA
 
IPA Eff Fest - #IPASocialWorks
IPA Eff Fest - #IPASocialWorksIPA Eff Fest - #IPASocialWorks
IPA Eff Fest - #IPASocialWorksThe_IPA
 
IPA Eff Fest - Nick Southgate
IPA Eff Fest - Nick Southgate IPA Eff Fest - Nick Southgate
IPA Eff Fest - Nick Southgate The_IPA
 
IPA Eff Fest: Jonathan Obermeister
IPA Eff Fest: Jonathan ObermeisterIPA Eff Fest: Jonathan Obermeister
IPA Eff Fest: Jonathan ObermeisterThe_IPA
 
IPA Eff Fest: Barry Clarke
IPA Eff Fest: Barry Clarke IPA Eff Fest: Barry Clarke
IPA Eff Fest: Barry Clarke The_IPA
 
IPA Eff Fest: Phil Barden, Decode Marketing
IPA Eff Fest: Phil Barden, Decode Marketing IPA Eff Fest: Phil Barden, Decode Marketing
IPA Eff Fest: Phil Barden, Decode Marketing The_IPA
 

Mais de The_IPA (20)

The Future of the Client Agency Relationship - A presentation by Hall and Par...
The Future of the Client Agency Relationship - A presentation by Hall and Par...The Future of the Client Agency Relationship - A presentation by Hall and Par...
The Future of the Client Agency Relationship - A presentation by Hall and Par...
 
Continuous Professional Development - Key to Commercial Success in Advertising
Continuous Professional Development - Key to Commercial Success in AdvertisingContinuous Professional Development - Key to Commercial Success in Advertising
Continuous Professional Development - Key to Commercial Success in Advertising
 
#IPASocialWorks Social Media Measurement Guides
#IPASocialWorks Social Media Measurement Guides#IPASocialWorks Social Media Measurement Guides
#IPASocialWorks Social Media Measurement Guides
 
Ian Priest: Winning the war for talent
Ian Priest: Winning the war for talentIan Priest: Winning the war for talent
Ian Priest: Winning the war for talent
 
Sydney Hunsdale: The business case for retention - specialists v generalists
Sydney Hunsdale: The business case for retention - specialists v generalistsSydney Hunsdale: The business case for retention - specialists v generalists
Sydney Hunsdale: The business case for retention - specialists v generalists
 
Engine Group UK CEO Debbie Klein on thinking outside the remuneration box
Engine Group UK CEO Debbie Klein on thinking outside the remuneration boxEngine Group UK CEO Debbie Klein on thinking outside the remuneration box
Engine Group UK CEO Debbie Klein on thinking outside the remuneration box
 
Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...
Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...
Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...
 
IPA President Ian Priest strives for win-win performance in client/agency rel...
IPA President Ian Priest strives for win-win performance in client/agency rel...IPA President Ian Priest strives for win-win performance in client/agency rel...
IPA President Ian Priest strives for win-win performance in client/agency rel...
 
Pernod Ricard CMO Martin Riley on the future of effective partnerships from t...
Pernod Ricard CMO Martin Riley on the future of effective partnerships from t...Pernod Ricard CMO Martin Riley on the future of effective partnerships from t...
Pernod Ricard CMO Martin Riley on the future of effective partnerships from t...
 
Tim Williams on how North American agencies are transforming their approach t...
Tim Williams on how North American agencies are transforming their approach t...Tim Williams on how North American agencies are transforming their approach t...
Tim Williams on how North American agencies are transforming their approach t...
 
Big Data and Analytics: The IBM Perspective
Big Data and Analytics: The IBM PerspectiveBig Data and Analytics: The IBM Perspective
Big Data and Analytics: The IBM Perspective
 
Victors & Spoils CEO John Winsor - Crowd sourcing in the USA
Victors & Spoils CEO John Winsor - Crowd sourcing in the USAVictors & Spoils CEO John Winsor - Crowd sourcing in the USA
Victors & Spoils CEO John Winsor - Crowd sourcing in the USA
 
AppNexus VP Sales EMEA Nigel Gilbert - Demand side platform (DSP)
AppNexus VP Sales EMEA Nigel Gilbert - Demand side platform (DSP)AppNexus VP Sales EMEA Nigel Gilbert - Demand side platform (DSP)
AppNexus VP Sales EMEA Nigel Gilbert - Demand side platform (DSP)
 
Xaxis CEO Caspar Schlickum - Programmatic media buying
Xaxis CEO Caspar Schlickum - Programmatic media buyingXaxis CEO Caspar Schlickum - Programmatic media buying
Xaxis CEO Caspar Schlickum - Programmatic media buying
 
IPA Agility Adaptathon - #IPASocialWorks Agile Social Media Measurement
IPA Agility Adaptathon - #IPASocialWorks Agile Social Media MeasurementIPA Agility Adaptathon - #IPASocialWorks Agile Social Media Measurement
IPA Agility Adaptathon - #IPASocialWorks Agile Social Media Measurement
 
IPA Eff Fest - #IPASocialWorks
IPA Eff Fest - #IPASocialWorksIPA Eff Fest - #IPASocialWorks
IPA Eff Fest - #IPASocialWorks
 
IPA Eff Fest - Nick Southgate
IPA Eff Fest - Nick Southgate IPA Eff Fest - Nick Southgate
IPA Eff Fest - Nick Southgate
 
IPA Eff Fest: Jonathan Obermeister
IPA Eff Fest: Jonathan ObermeisterIPA Eff Fest: Jonathan Obermeister
IPA Eff Fest: Jonathan Obermeister
 
IPA Eff Fest: Barry Clarke
IPA Eff Fest: Barry Clarke IPA Eff Fest: Barry Clarke
IPA Eff Fest: Barry Clarke
 
IPA Eff Fest: Phil Barden, Decode Marketing
IPA Eff Fest: Phil Barden, Decode Marketing IPA Eff Fest: Phil Barden, Decode Marketing
IPA Eff Fest: Phil Barden, Decode Marketing
 

Último

Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 

Último (20)

Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 

How media agencies solve the big data revolution