Thought-provocative and inspiring presentation by John Boult, at "the Moon" the evening before Change Play Business started. Great examples of what is changing, was unthinkable for established businesses, and caused deep shifts in our world... Thank you John Boult for such inspiration, and thank you viewer for exploring ideas with us!

1. Why yesterday’s approach to
innovation won’t help us in the
future?
John Boult

2. Simple… Context, Competition
and Competencies have all
dramatically changed
John Boult

3. Has the world
changed?
Puh-leeze

4. Has the world
2005: American entrepreneur Greg Olsen,
changed?
aged 60, goes into space on a Russian rocket
Puh-leeze
launched from Kazakhstan, a former member
of the Soviet Republic. He was commissioned
by Japanese Noodle company Nissin to create
first space advert. Beamed down to mobile
phones (probably Finnish) … so here you have
seismic lifestyle; demographic; political;
technological; commercial and global changes
summed up: ‘one small pot noodle for ……’

5. People embrace the new, ignore convention,
are obsessed by time and the irrationality of
celebrity, are concerned about everything and
yet inactive in equal measures ....and more!

6. Context has changed...
Ambiguous & Difficult consumers
Traditional Values (paradigms) moved
Everything, including the unexpected accepted
and everything…. Faster ... Faster .... Faster
And so has Competition

7. The nature of competition has changed.
Did the beautiful Livraria Lello bookshop
in Porto expect to compete with
Amazon and now eBay??

8. Is your Taxi company preparing
to adapt to change?

9. “ Did Sony and Nokia expect to
compete with a little known
Canadian ‘data network’
company?
”

10. “
Did Philips and Samsung
see device competition
being driven by service
innovation?
”

11. Competition has changed...
Unexpected challengers, new brands, new
models, new platforms, global, small and even
open source ideas create disruptive and
paradigm ignoring alternatives.
And so have Competencies

12. Where once we spoke of Product Innovation… the
map today is much broader
PRODUCT | SERVICE | BRAND | PROCESS | BUSINESS
MODEL

13. … and innovation (as research shows) has become
Holistic
• Innovation is as much about culture (and other soft
issues) as it is technology.
• EIMS Survey 1996
• Organisations are complex social systems that
provide templates for playing out many distinctive
roles to innovation
• Van de Venn et al: Innovation Journey 1999
• The lesson which emerges is clear, innovation is more
than technology alone.
• OECD commissioned Report (A Big Report)
The Innovative Company Arthur D Little 2001
• Cultural issues dominate success factors
• Cheskin & Fitch 2003

14. Just as the Competencies needed to
compete have changed so have the
ambitions and knowledge of employees.
Moving from passive to active…..
manual to knowledge worker.

15. The consequence is that innovation is no longer the
realm of the lonely genius!

16. innovation
R&D now is just one part of the innovation equation ….
R&D
R&D
Innovation has moved from being the responsibility of the gifted
few to the activity of many, within and beyond the boundaries of
the organisation

17. Co-Creation; Crowd Sourcing; Out-
Sourcing with Supply Chain &
Other Non-Customer Stakeholders
Organisational
Boundaries
Co-Creation; Crowd
Sourcing; Mass
Customisation with
Customers
Employee
Engagement –
R&D Cultural Change
R&D
Service, Process;
Brand; Business
Model & Other
Innovation Centres
Innovation beyond organisational boundaries

18. Comparing Yesterday’s
innovation with the Future:
Process
Environment
Tools

19. 1st Generation – Linear –
Technology Push Marketing
Pull
2nd Generation Integrated –
Cross Discipline - Localised
3rd Generation - Systems
Approach – Cross Discipline –
Intra & Extra Organisational

20. The Need to Do something
‘Big Organisations are built for
efficiency not for innovation……….
Innovation is the opposite of efficiency
.. …. Non-routine, unpredictable rather
than repeatable and predictable ….
But innovation is highly desirable..’
Vijay Govindarajan,
2010 Vijay Govindarajan, Chris Trimble
The Other Side of Innovation: Solving the Execution
Challenge (Harvard Business Review)

21. Innovation as a Culture...
A behaviour not a department!

22. Comparing Yesterday’s
innovation with the Future:
Tools

23. Three areas of innovation
approaches/tools of current interest
within the Innovation Agenda
• Co-Creation and Open-source
• Design
• Finding Creativity Stimulus in
different places
A positive innovation culture would have
adopted or by trialling such ideas.

24. Sleeping
with the
Enemy
The Challenge of Co-Creation

25. Crowdsourcing is the act of outsourcing tasks, traditionally
performed by an employee or contractor, to an undefined,
large group of people or community (a "crowd"), through an
open call.
IBM collected over 37,000 ideas for
potential areas for innovation from
brainstorming sessions with its
customers, employees and their family
members in 2006.

26. Comparing Yesterday’s
innovation with the Future:
Tools
Design

27. “When people talk about innovation in this
decade, they really mean design
—Bruce Nussbaum, 2005 Editor Business Week Online

28. Design has
transformed from
delivering the
artefact to
delivering the
process

29. Comparing Yesterday’s
innovation with the Future:
Tools
Sources of Creativity

30. Future Visioning / Forecasting
?
The future unknown is the sum
of some knowns, plus the
guessed vision, plus the desire
to want to get there.

31. Future Visioning
“Everything is becoming science fiction. From the
margins of an almost invisible literature has sprung the
intact reality of the 20th century.” – J G Ballard

32. Bio-Mimicry
www.biomimicryinstitute.org
“Is there something in nature that travels quickly and smoothly
between two very different mediums?”
Eiji Nakatsu, chief engineer at West Japan Railway Company
Resulted in a quieter train, 15% less electricity used, and 10% increase in speed
Biomimicry Institute 2011

33. The Games People Play … Harnessing
creativity and engagement internally and
externally through accessible and engaging
‘games’.

34. Jean-Claude Biver, 2011, Hublot...‘innovation is a
matter of survival, but what worked yesterday
won’t work tomorrow...’