1. What services does
The Terry Marsh
provide to small businesses?
Tea tasting?
Travel writing and photography?
Marketing strategy & sales copywriting?
Information technology for banking?
Boxing lessons?
2. Do You Have Bullet-Proof
Underpants?
... and, just as important ... can you
sell them?
A short presentation by The Terry Marsh
3. ‘They’ are out to get you!
• ‘They’ do want something only you can offer
• So the question is ... are you prepared to go
the distance?
• Are you willing to put in the time, effort and
money needed to distil, cajole and package
your inspiration into a marketable product or
service?
12 April 2012 TheTerryMarsh.com 0800 612 9357 3
4. Who are ‘they’ and what do ‘they’ want?
• Six Good Serving Men
• Niche and micro-niche
• Who and what do you include / exclude?
• How to reach them?
• Do they have the time, money and other
resources needed?
• Research:
- prospects, competition, products/services
• Tools for the job
12 April 2012 TheTerryMarsh.com 0800 612 9357 4
5. What are you offering?
• Meet your prospects’ perceived needs (wants)
• Recycling is all the rage
• Don’t forget your combinations
• New wine, new tricks ... values and beliefs
12 April 2012 TheTerryMarsh.com 0800 612 9357 5
6. Your Product or Service
• Creating
• Acquiring
• Combining / Dividing
• Modifying
• Packaging
12 April 2012 TheTerryMarsh.com 0800 612 9357 6
7. Promote like crazy!
• Marketing communications (plural)
– Messages
– Media
• Traditional
• Electronic
– Frequency and timing
12 April 2012 TheTerryMarsh.com 0800 612 9357 7
8. Write a book about it
• Preferably, a series of books
• And other information products:
– Manuals, reference cards
– CDs or DVDs
• Audio files
• Videos
• Help files
– Etc, etc, etc, ...
12 April 2012 TheTerryMarsh.com 0800 612 9357 8
9. Become a Recognised Authority
in Your chosen Subject
An Exclusive Invitation To Join The Terry Marsh
On His B-RAYS Programme
Freephone: 0800 612 9357
terry@bonten-consulting.co.uk
12 April 2012 TheTerryMarsh.com 0800 612 9357 9