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Semelhante a Tablescape Diva Presentation 111610
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Tablescape Diva Presentation 111610
- 1. Charlene Davis California Program For Entrepreneurship Santa Clara University November 14, 2010 www.thetablescapediva.com www.tablescapemagic.com
- 2. Overview • ”Tablescaping” is a new business concept • Tablescaping is decorating any flat surface • “Go To” social media website promotes the products • Site provides “How To” lifestyle tips, trends and tradition ideas • Tablescape Magic™, a unique “niche” tablescaping product
- 3. Issue • Time Challenged • Creatively Challenged • Want to feel good about table • Want self accomplishment • Want guests to feel special • Need to go to several stores for products Tablescape Magic™ Is The Answer!
- 4. Tablescape Magic™ • We empower women to do it themselves! • Unique coordinated boxed sets • Quickly and easily decorate for holidays, special occasions and family traditions • DVD teaches 3 step method so anyone can create a custom tablescape in minutes • Click on the link below to view infomercial:http://www.youtube.com/watch?v=j4H_FW A2FYc
- 5. Team Diva • Diva/Charlene Davis – Passion for families and friends gathering around the table – CPA with 28 years of business & finance experience – BS Accounting-San Diego State University • Jeff Davis – CPA with 28 years business development, operations and finance experience – BS Business Economics-UCLA • Joe MacKrell – 30 years in marketing, branding and film and video production – BS Film and Video Production-Brooks Institute of Photography • Advisory Board – Currently in discussions with: • Leading Infomercial Executive • Retail Expert • Social Networking Expert
- 6. Who’s Buying? Home Furnishings: • $26.2bn U. S. market • 64% between 35 and 64 years old • 13% spent on decorative items • $2.2bn target market
- 7. Industry & Competition Tablescape Magic intersects Home Furnishing and Fabric & Craft industries. • Home Furnishing Industry: – Projected revenue $26.2B in 2010, $29.4B by 2015. (ibisworld) – Stores include Bed Bath & Beyond Inc. and Williams-Sonoma Inc. • Tablescape Magic is unique in today’s marketplace • Tablescape Magic is a niche product. “…it is possible to enter a niche in this industry by offering unique products…”. (ibisworld)
- 8. Marketing, www.thetablescapediva.com Customers Retail Pop Culture Fans Diva Site TV Shopping
- 9. Revenue Streams • Direct to Consumer, e-commerce – Internet Sales – Infomercial Sales – Women Trade Shows • Tablescape of the Month – Subscription Revenue Model – Auto-ship Program • Retail, Home Shopping Revenue • Advertising Revenue 0 500 1000 1500 2000 2500 3000 Year 1 Year 2 Year 3 Revenueper000 Advertising Subscription E-Commerce Retail
- 10. Operations & Development The Tablescape Diva: • Social Community Web Site is created • Diva Internet TV Channel • Tablescape Gadgets • Heritage Cookbook Tablescape Magic™: • 5 kits developed, inventory & operations in place • Web site with e-commerce is operational • Tablescape of the month club • Expand Product Line: – Premium – Printed Fabric – Logo…License…Sports
- 11. Financial Need and Exit Strategy • Exit Strategy • Sell to company with complementary product lines: • Better Homes & Gardens • Target Home • Costco-Kirkland • Sell to Direct Sales Company…Partylite Candles, Scentsi or Pampered Chef Inventory 40% Marketing 34% Web Dev 12% Production 10% Other 4% Use of Funds • Financial Need: $250,000 • Cash Flow Positive after 1 year
- 12. Why Us? • Hot, New, Trendy, Niche Industry • Right Product, Right Time • Team to Get It Done!