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HACKING
THE FIRM
KATHARINE ROBINSON
@THESOURCERESS
15 TH NOVEMBER 2013

#FirmDay
HARNESS A
COMMUNITY
• Communities often spring up around professions or skills
• Not just when people are looking for a new job
• Great source of passive talent
• Talent that cares about doing a good job
• Talent committed to professional development
THE FIRM AS AN
EXAMPLE
Pretend that we’re looking to hire an in house recruitment
manager.
Maybe start with Google…
WEBSITE
We can see a lot of interesting information just from the
website:
-

Membership is based on strict criteria

-

Events

-

TheFIRM runs some awards

-

We can post a job

-

Twitter

-

YouTube

-

LinkedIn
YOUTUBE
• Who is commenting on videos?
• Who is in the videos?
• Even if a YouTube channel looks quite inactive/bare – you
can use it to send a message (useful for individuals’
profiles)
LINKEDIN
• If you can’t become a member:

• With a LinkedIn Recruiter licence all group members are
accessible to you.
• Who runs the group?
• If you can join:
•
•
•
•

Is the group active?
Can you contribute to the discussions or help anyone?
Can you share your jobs into the group?
Remember – you can turn off the emails from LinkedIn
Groups in your settings! Don’t let them put you off joining.
TWITTER
• Use TacticsHR tool to find out who follows The FIRM?
• Who Lists Gary and Emma / What lists are they on?
• Are there any hashtags associated with The FIRM and its
events?
• Monitor those tags with Tagboard.com
• Set up a search to monitor FIRM activity – consider setting
it up as a column in a Social Media dashboard tool like
Hootsuite or Tweetdeck
EVENTS
• Create an events calendar
• Set yourself reminders for industry events
• Monitor events via Twitter and other social networks to
help you find relevant people
• Engage with the event via Social Media
• Consider attending the event if recruiters are allowed
• Consider sponsoring some drinks at an event if the
audience looks particularly relevant
THE FIRM AWARDS
• Interesting people lists – Judges & Winners
• Use Google to site: search and see if there are any names
you missed.
• Monitor the awards on the night to see who’s there and
who’s winning!
SUMMARY
• Google for what you want

• Make a list of leads from a website or community page
• Join or Search member of a LinkedIn Group
• Follow or list any Twitter Accounts
• Set up searches to monitor community activity
• Set reminders for upcoming events
• Connect with (and stalk) the community leaders
• Check out anyone in YouTube videos or commenting on
community videos
KATHARINE ROBINSON
Sourcing Hat Ltd

LinkedIn:
UK Sourcers Group
Me: uk.linkedin.com/in/katharinerobinson

Twitter:
@TheSourceress
@UKSourcers
Blog:
uksourcers.co.uk

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Hacking The FIRM

  • 2. HARNESS A COMMUNITY • Communities often spring up around professions or skills • Not just when people are looking for a new job • Great source of passive talent • Talent that cares about doing a good job • Talent committed to professional development
  • 3. THE FIRM AS AN EXAMPLE Pretend that we’re looking to hire an in house recruitment manager. Maybe start with Google…
  • 4. WEBSITE We can see a lot of interesting information just from the website: - Membership is based on strict criteria - Events - TheFIRM runs some awards - We can post a job - Twitter - YouTube - LinkedIn
  • 5. YOUTUBE • Who is commenting on videos? • Who is in the videos? • Even if a YouTube channel looks quite inactive/bare – you can use it to send a message (useful for individuals’ profiles)
  • 6. LINKEDIN • If you can’t become a member: • With a LinkedIn Recruiter licence all group members are accessible to you. • Who runs the group? • If you can join: • • • • Is the group active? Can you contribute to the discussions or help anyone? Can you share your jobs into the group? Remember – you can turn off the emails from LinkedIn Groups in your settings! Don’t let them put you off joining.
  • 7. TWITTER • Use TacticsHR tool to find out who follows The FIRM? • Who Lists Gary and Emma / What lists are they on? • Are there any hashtags associated with The FIRM and its events? • Monitor those tags with Tagboard.com • Set up a search to monitor FIRM activity – consider setting it up as a column in a Social Media dashboard tool like Hootsuite or Tweetdeck
  • 8. EVENTS • Create an events calendar • Set yourself reminders for industry events • Monitor events via Twitter and other social networks to help you find relevant people • Engage with the event via Social Media • Consider attending the event if recruiters are allowed • Consider sponsoring some drinks at an event if the audience looks particularly relevant
  • 9. THE FIRM AWARDS • Interesting people lists – Judges & Winners • Use Google to site: search and see if there are any names you missed. • Monitor the awards on the night to see who’s there and who’s winning!
  • 10. SUMMARY • Google for what you want • Make a list of leads from a website or community page • Join or Search member of a LinkedIn Group • Follow or list any Twitter Accounts • Set up searches to monitor community activity • Set reminders for upcoming events • Connect with (and stalk) the community leaders • Check out anyone in YouTube videos or commenting on community videos
  • 11. KATHARINE ROBINSON Sourcing Hat Ltd LinkedIn: UK Sourcers Group Me: uk.linkedin.com/in/katharinerobinson Twitter: @TheSourceress @UKSourcers Blog: uksourcers.co.uk