This is our campaign review of Tata Safari's 'Whats in your mirror' campaign. Visit us at www.thesocialmediacompany.in

1. Social Media Campaign Review
What’s In Your Mirrors

2. Facebook
Page
Analysis

3. the page has a healthy following
of more than 1,000,000 likes.
multiple apps on the page that
aims to increase the user
Engagement.

4. the showroom application has a
virtual showroom where the users
can locate a dealer or find more
about buying the car.
1/27/2013

5. the launch event tab has a live
stream of the event where the
Safari was launched.
1/27/2013

6. the tales and trails tab consists of
users that share their experience
with the car. Featured on YouTube,
this tab is link to further YouTube
videos as well.
1/27/2013

7. what’s in your mirror contest

8. the contest
users are to go to
http://www.tatasafari.com/whatsiny
ourmirrors/ to sign up for the
contest.
users then upload their picture
either from their Facebook profiles
or from their computer.
the selected ones get to be the
cover page of the Tata Safari’s
Facebook page and the winners
stand a chance to win a ‘Tata
Safari Strome Extreme Kit.’
the best photo gets featured in the
Tata Safari’s TVC.

9. scope for improvement
images such as these are
misleading to the fans –
its not possible to have an
image like this on the rear
view mirror of a car

10. scope for improvement
the website itself gives the option
to upload pictures from their
gallery which is not meaningful.

11. the social media company
1st Floor Innovation Center
Manipal University Technology and Business Incubator (MUTBI)
Manipal University
Manipal – 576104
Karnataka
www.thesocimediacompany.in