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Saturday, August 18, 2007  Marketing on the Internet via Search Engine Marketing: What You Need to Know  Now Leslie Carruthers President / CEO The Search Guru
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do you want from today? ,[object Object]
Today’s Presenter:  Leslie Carruthers ,[object Object],[object Object],[object Object],[object Object]
The Search Guru: Our Philosophy and Approach ,[object Object],[object Object],[object Object]
The Search Guru ,[object Object]
What is possible for your business: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bottom Line: How often does your website enable a profitable interaction? ,[object Object],[object Object],[object Object]
Is your website working for you?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is important for websites now? ,[object Object],[object Object],[object Object],[object Object]
Leaving sales on the table… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Spidering Search Engines
1. Always start with your business objectives. ,[object Object]
1. Always start with your business objectives. ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Assessing your website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Set benchmarks ,[object Object],[object Object],[object Object],[object Object]
4. Identify your keyphrases ,[object Object],[object Object],[object Object],[object Object]
5. Tactical level: implementing your SEO / SEM effort ,[object Object],[object Object],[object Object],[object Object]
Paid Listings Organic Listings
5. Tactical level: implementing your Organic SEO effort ,[object Object],[object Object]
5. Tactical level: implementing your SEO effort ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Tactical level: implementing your  SEM effort ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Buzz Marketing: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conquering SEO scams - what not to do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to focus on: ,[object Object]
10 10 5
Key factors: ,[object Object],[object Object]
The Power of the Title: 1st Conversion
Taking Title tags to the Next Level ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Taking Title tags to the Next Level ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],How are we doing?  What do you see for yourself so far?
Key factors: ,[object Object],[object Object],[object Object]
Key factors: ,[object Object],[object Object],[object Object],[object Object]
 
Content Findings: relevance 7 "fees for personal shoppers" 7 "professional home organizers" 7 "image management" 8 "personal stylists" 9 "color consultant" 12 "what does an image consultant do" 12 "fashion consultant" 12 "personal stylist" 12 "personal shoppers" 12 "personal branding" 13 "wardrobe consultants for young teens" 13 "image management approach" 37 "image consultant" 41 "personal shopper" 43 "image consultants" 45 "image consulting" 139 "personal shopping" No. of searches / 24Hrs in Google Keyword
 
neworder.vpweb.com Business Services Individual services Small Business Services Home Office Services Other Custom Services Bill Paying Services Tailored To Your Business Tailored To Your Business Time Management  Maintenance System Strategies Computer Training Tailored To Your Business Filing Systems QuickBooks, Peachtree, etc.  Custom Systems Process Audit Additional service
neworder.vpweb.com Business Services Individual services Small Business Services Home Office Services Other Custom Services Bill Paying Services Tailored To Your Business Tailored To Your Business Time Management  Maintenance System Strategies Computer Training Tailored To Your Business Filing Systems QuickBooks, Peachtree, etc.  Custom Systems Process Audit Additional service
neworder.vpweb.com Business Services Individual services Small Business Services Home Office Services Other Custom Services Bill Paying Services Tailored To Your Business Tailored To Your Business Time Management  Maintenance System Strategies Computer Training Tailored To Your Business Filing Systems QuickBooks, Peachtree, etc.  Custom Systems Process Audit Additional service
neworder.vpweb.com Business Services Individual services Small Business Services Home Office Services Other Custom Services Bill Paying Services Custom Systems Process Audit Time Management  Maintenance System Strategies Computer Training Additional service Filing Systems QuickBooks, Peachtree, etc.
Moving down the Sales Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],How are we doing?  What do you see for yourself so far?
What is important now: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Website.com non-competing, related website non-competing, related website non-competing, related website non-competing, related website non-competing, related website non-competing, related website non-competing, related website non-competing, related website non-competing, related website
Inbound link strategies: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Anchor Text provides context for the link and is weighted by search engines Anatomy of a Link “ Forbes recommends Jill Haney for  image consulting for corporate executives  on the way up.” <a href= “http://www.Forbescom/”> image consulting for corporate executives.</a> Anchor Text The Link Address
Writing anchor text ,[object Object],[object Object],[object Object]
What is important now: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is important now: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Serving the Local Market: Local Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Serving the Local Market: Local Search ,[object Object],[object Object],[object Object],[object Object],[object Object]
Resources: ,[object Object],[object Object],[object Object],[object Object]
Resources: ,[object Object],[object Object],[object Object],[object Object]
Resources: ,[object Object],[object Object],[object Object],[object Object]

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Search Engine Marketing Services: What You Need to Know Now

  • 1. Saturday, August 18, 2007 Marketing on the Internet via Search Engine Marketing: What You Need to Know Now Leslie Carruthers President / CEO The Search Guru
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  • 29. The Power of the Title: 1st Conversion
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  • 36. Content Findings: relevance 7 &quot;fees for personal shoppers&quot; 7 &quot;professional home organizers&quot; 7 &quot;image management&quot; 8 &quot;personal stylists&quot; 9 &quot;color consultant&quot; 12 &quot;what does an image consultant do&quot; 12 &quot;fashion consultant&quot; 12 &quot;personal stylist&quot; 12 &quot;personal shoppers&quot; 12 &quot;personal branding&quot; 13 &quot;wardrobe consultants for young teens&quot; 13 &quot;image management approach&quot; 37 &quot;image consultant&quot; 41 &quot;personal shopper&quot; 43 &quot;image consultants&quot; 45 &quot;image consulting&quot; 139 &quot;personal shopping&quot; No. of searches / 24Hrs in Google Keyword
  • 37.  
  • 38. neworder.vpweb.com Business Services Individual services Small Business Services Home Office Services Other Custom Services Bill Paying Services Tailored To Your Business Tailored To Your Business Time Management Maintenance System Strategies Computer Training Tailored To Your Business Filing Systems QuickBooks, Peachtree, etc. Custom Systems Process Audit Additional service
  • 39. neworder.vpweb.com Business Services Individual services Small Business Services Home Office Services Other Custom Services Bill Paying Services Tailored To Your Business Tailored To Your Business Time Management Maintenance System Strategies Computer Training Tailored To Your Business Filing Systems QuickBooks, Peachtree, etc. Custom Systems Process Audit Additional service
  • 40. neworder.vpweb.com Business Services Individual services Small Business Services Home Office Services Other Custom Services Bill Paying Services Tailored To Your Business Tailored To Your Business Time Management Maintenance System Strategies Computer Training Tailored To Your Business Filing Systems QuickBooks, Peachtree, etc. Custom Systems Process Audit Additional service
  • 41. neworder.vpweb.com Business Services Individual services Small Business Services Home Office Services Other Custom Services Bill Paying Services Custom Systems Process Audit Time Management Maintenance System Strategies Computer Training Additional service Filing Systems QuickBooks, Peachtree, etc.
  • 42.
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  • 45. Website.com non-competing, related website non-competing, related website non-competing, related website non-competing, related website non-competing, related website non-competing, related website non-competing, related website non-competing, related website non-competing, related website
  • 46.
  • 47.  
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  • 49. Anchor Text provides context for the link and is weighted by search engines Anatomy of a Link “ Forbes recommends Jill Haney for image consulting for corporate executives on the way up.” <a href= “http://www.Forbescom/”> image consulting for corporate executives.</a> Anchor Text The Link Address
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