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SRA Social Media in
Social Research 2013
survey
Dr Simon Haslam
FMR Research/University of Strathclyde
24 June 2013
Profile of respondents
• 66% female and 34% male
• 3% 16-24, 59% 25-44, 33% 45-64, 5% 65+
• 96% UK principle work location
Use of social media tools
– for personal use
Use of social media tools –
for work/professional use
Social media in social
research
96% alongside other
research methods
(89% in previous years)
Why used
Effectiveness of social
media in social research
Challenges
Social media in social
research – future use
Why will use in future?
social researchers
social media – yes (personal)
social researchers
social media – yes (personal)
social researchers
social media – yes (work)
social media – yes (personal)
social researchers
social media – yes (work)
social media – yes (social research)
social media – yes (personal)
social researchers
social media – yes (work)
social media – yes (social research)

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SRA Social Media in Social Research Survey 2013