The document discusses maximizing the consumption and engagement of content by identifying influencers who can spread brand messages through their networks, creating a chain reaction. It notes that this approach allows for efficient use of resources compared to traditional advertising methods. The source is a 2013 Nielsen report on global trust in advertising and brand messages.

3. Content
Distributio
n
Audience

8. Identify influencers who
have the power to create a
chain reaction of
consumption, engagement
and spread of your brand
messages.

12. Source
Global Trust in Advertising and
Brand Messages
Nielson - Sept 2013

13. Maximize the Consumption and
Engagement of Your Content
+
Efficient Use of Your Resources

14. Matt Hixson : CEO
matt@tellagence.com
503.898.0112