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Jesse Engle, CoTweet at #RLTM NY 11
1.
Social Media’s Secret
Weapon Jesse Engle @Engle @CoTweet @ExactTarget
2.
3.
“Today, if you
want to drive retention and repeat usage, there isn't a better way to do it than email.”
4.
5.
Send or read
e-mail 92% Use an online social networking site 61% Source: Pew Internet
6.
7.
75% of social
media users say email is the best way for companies to communicate with them MarketingSherpa 2010
8.
9.
10.
11.
1. Turn email
subscribers into fans and followers
12.
2. Acquire new
subscribers through social campaigns SCOTTS INVITES FACEBOOK FANS TO BECOME SUBSCRIBERS. ( And 50% Convert! )
13.
3. Mine social
data to drive relevancy and reach influencers
14.
4. Arm community
managers with customer intelligence
15.
Summary: Turn email
subscribers into fans and followers Acquire new subscribers through social campaigns Mine social data to drive relevancy and reach influencers Arm community managers with customer intelligence at the point of interaction
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