Does Google PageRank really reflect the SEO success?

Does Google
PageRank
really reflect the
SEO
success?
www.thenetresearcher.com
fkhan@thenetresearcher.com

What is Pagerank?
• Google PageRank is a patented algorithm,
used by Google to evaluate relative
importance of different webpages, based on
the number of their links to other pages on
the World Wide Web. The algorithm was
named after Larry Page, one of its
developers, thus the name - PageRank.

• The idea was to make Google Search
Engine results more accurate, by taking into
account "connections" of websites.

• In a word, the more links pointing to your
website there are, the more "popular" it www.thenetresearcher.com
appears to Google. fkhan@thenetresearcher.com

Links == Votes
• To Google, links are like votes that
websites cast in order to vouch for other
websites.

• It’s like saying “Oh, I know that guy, he’s
really great, reliable, and worth dealing with”.
So, these votes are not of equal value. The
vote of a website that has lots of backlinks is
of a greater value than the vote of a website
nobody links to.


Backlinks
• More backlinks a website has, the better it
would be to get a link from it. Technically it’s
true, but there is one more thing to consider.
The importance of a link is proportional to the
number of backlinks on the website it comes
from.

• But besides backlinks, such website may have
links pointing to other websites, that is,
outbound links. So, the more outbound links it
has, the less value these links bring to the
websites they are going to. It’s like cutting a pie
into pieces and sharing it with your friends. The
more friends there are, the smaller the pieces.
So, while seeking to get connected to a website, www.thenetresearcher.com
also consider how many outbound links it has. fkhan@thenetresearcher.com

“The more you give, the more you get”
If Google decides that some of your activities do not
look Natural like spamming, harvesting links at link
farms, your
Google PageRank may become

lower.


Google Toolbar
• Based on “who knows whom”, Google
gives each page a rank, from 0 to 10.
To view the rank, you need to install the
Google Toolbar for your web browser.

• It’s easily available on-line and is free
to install. In the toolbar, move your
mouse over the little green scale to see
the PageRank of the current page.


Uses of Pagerank
• It can give you a general idea about how well your site is doing in
terms of link-building.

• If you are looking for websites to connect to, you can check their
Google PageRanks to see which links will be more valuable.


Google Pagerank -- Search Engine Rankings
• There is no substantial connection between a high PageRank and high
Google search engine rankings. Google developers themselves say, that
PageRank is one of 200 (!) variables Google takes into account, while
establishing website’s relevancy for a particular keyword.

• And, after all, what makes your website commercially successful is not
Google PageRank, but its top position on Google search results page.


PageRank NOT a reliable indicator of your
websites progress:
• Infrequent updates –

Google may change your PageRank every day, since
its values evolve very fast. But it doesn’t mean you are going to
immediately find out that your PageRank changed. About the only way
for you to check your PageRank is to look it up on Google Toolbar. But,
since Google doesn’t send updates to its toolbar very often (in fact
about twice a year), what you are likely to see there is some outdated
information.


websites progress:
• Limited sphere of application –

Google PageRank value is used by Google only.
To other search engine, besides Google, it doesn’t really say anything.
Thus, the universal nature of Google PageRank is by far an
exaggeration.


websites progress:
• Irrelevant for Google local search results –

Since Google Places feature was introduced to Google,
PageRank seems to be from little to no importance for local search
results. So, if your business is bound to a certain area, and clients are
likely to search by location, you don’t really need a high PageRank.


websites progress:
• Imprecise scale –

PageRank is measured on a scale of whole numbers
from 0 to 10. Since only whole numbers are used, that makes Google
PageRank quite inaccurate. Two web pages with different ranks may be
not that different, or very different, but one will never know, because
there is no data that’s more exact.


Google PageRank really shows a relative
value of your site, based on quality and
quantity of its links.

It doesn’t guarantee high search engine
rankings, nor does it really show how well
your site is optimized in general.


fkhan@ thenetresearcher.com

Does Google PageRank really reflect the SEO success?

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