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• PART 
BAN 
the BULLET 
An Irreverent Guide to Producing 
Presentations that Get Results 
Alan Hoffman ▪ The Mission Group ▪ San Diego, California ▪ alan@missionconsult.com 
© 2013 by The Mission Group. All Rights Reserved. 
5
“The Prince of PowerPoint, 
Alan Hoffman, wields his 
laptop like a sword – or a 
magic wand.” 
— Nationally-recognized columnist 
Richard Louv, San Diego Union- 
Tribune, June 13, 2004.
In lesson #4, we learned how 
to split slides to make your 
presentation easier to follow. 
In this lesson (#5), we’ll see 
how explaining everything can 
bring home your key points.
Explain Everything 
4 PRESENTATIONS WITH IMPACT 
Avoid 
Bulleted 
Lists 
1 Expand 
Your 
Graphics 
2 
Ensure 
Legibility 
3 
4 
Split Your 
Slides 
5 
Explain 
Everything 
5
POSITIVE FORCES NEGATIVE FORCES 
Accountability Lack of Accountability 
Leadership No One’s in Charge 
Right People Political Jobs 
Urgency Inertia 
Incentives Bad Incentives 
Explain Everything 
Let’s start 5 
off with this 
sample 
slide. In it, 
we’re trying 
to explain 
how 
manage-ment 
changes 
are needed 
in a 
business.
POSITIVE FORCES NEGATIVE FORCES 
Accountability Lack of Accountability 
Leadership No One’s in Charge 
Right People Political Jobs 
Urgency Inertia 
Incentives Bad Incentives 
Explain Everything 
The graphic 5 
on the left 
is hard to 
decipher 
and the text 
too small to 
read. The 
table on the 
right is 
lifeless.
Explain Everything 
Even if we 5 
enlarge the 
graphic, it’s 
still 
confusing. 
What are 
the coils? 
What is this 
graphic 
really trying 
to say?
Let’s use a graphical 
analogy to not just 
“illustrate” the point, 
but to make it compelling.
Explain Everything 
1 0 2 0 3 0 
3 0 2 0 1 0 
GOAL 
We’ve laid 5 
a football 
field over 
the original 
graphic 
(which we’ll 
remove in 
the next 
slide), and 
made the 
company’s 
goal the 
field’s goal 
line. 
$$5500 mmiilllliioonn iinn nneeww ssaalleess bbyy 22001155
Explain Everything 
1 0 2 0 3 0 
3 0 2 0 1 0 
GOAL 
$$5500 mmiilllliioonn iinn nneeww ssaalleess bbyy 22001155 
We’ve 5 
completely 
replaced 
the original 
graphic 
now. The 
“current 
conditions” 
line is now 
the line of 
scrimmage.
Explain Everything 
1 0 2 0 3 0 
3 0 2 0 1 0 
GOAL 
Accountability 
Leadership 
Right People 
Urgency 
Incentives 
$$5500 mmiilllliioonn iinn nneeww ssaalleess bbyy 22001155 
The “team” 5 
that can 
help us win 
our goal is 
made up of 
five key 
players.
Explain Everything 
1 0 2 0 3 0 
3 0 2 0 1 0 
GOAL 
Accountability 
Leadership 
Right People 
Urgency 
Incentives 
Pass the Buck 
Laissez-Faire 
Political Jobs 
Inertia 
Bad Incentives 
$$5500 mmiilllliioonn iinn nneeww ssaalleess bbyy 22001155 
Opposing 5 
our team 
are the five 
negative 
traits 
pushing 
back 
against us.
Explain Everything 
1 0 2 0 3 0 
3 0 2 0 1 0 
GOAL 
Accountability 
Leadership 
Right People 
Urgency 
Incentives 
Pass the Buck 
Laissez-Faire 
Political Jobs 
Inertia 
Bad Incentives 
$$5500 mmiilllliioonn iinn nneeww ssaalleess bbyy 22001155 
We can 5 
push 
toward our 
goal…
Explain Everything 
1 0 2 0 3 0 
3 0 2 0 1 0 
GOAL 
Accountability 
Leadership 
Right People 
Urgency 
Incentives 
Pass the Buck 
Laissez-Faire 
Political Jobs 
Inertia 
Bad Incentives 
$$5500 mmiilllliioonn iinn nneeww ssaalleess bbyy 22001155 
…but the 5 
negative 
traits will 
push back 
at us, 
keeping us 
from our 
goal.
Explain Everything 
1 0 2 0 3 0 
Pass the Buck 
3 0 2 0 1 0 
GOAL 
Accountability 
Leadership 
Right People 
Urgency 
Incentives 
Laissez-Faire 
Political Jobs 
Inertia 
Bad Incentives 
$$5500 mmiilllliioonn iinn nneeww ssaalleess bbyy 22001155 
If, however, 5 
we hold 
people 
account-able, 
we 
can weaken 
the 
tendency of 
people to 
pass the 
buck.
Explain Everything 
1 0 2 0 3 0 
Pass the Buck 
Laissez-Faire 
3 0 2 0 1 0 
GOAL 
Accountability 
Leadership 
Right People 
Urgency 
Incentives 
Political Jobs 
Inertia 
Bad Incentives 
$$5500 mmiilllliioonn iinn nneeww ssaalleess bbyy 22001155 
If senior 5 
manage-ment 
exerts 
greater 
leadership, 
then the 
laissez-faire 
attitude 
among staff 
will 
decrease.
Explain Everything 
1 0 2 0 3 0 
Pass the Buck 
Laissez-Faire 
Political Jobs 
3 0 2 0 1 0 
GOAL 
Accountability 
Leadership 
Right People 
Urgency 
Incentives 
Inertia 
Bad Incentives 
$$5500 mmiilllliioonn iinn nneeww ssaalleess bbyy 22001155 
If we make 5 
an effort to 
match the 
right people 
with the 
right jobs, 
we can 
avoid more 
“political” 
appoint-ments, 
making our 
teams 
stronger.
Explain Everything 
1 0 2 0 3 0 
Pass the Buck 
Laissez-Faire 
Political Jobs 
Inertia 
3 0 2 0 1 0 
GOAL 
Accountability 
Leadership 
Right People 
Urgency 
Incentives 
Bad Incentives 
$$5500 mmiilllliioonn iinn nneeww ssaalleess bbyy 22001155 
If we can 5 
better 
commun-icate 
our 
sense of 
urgency, 
we can 
weaken the 
sense of 
inertia that 
many feel.
Explain Everything 
1 0 2 0 3 0 
Accountability 
Leadership 
Right People 
Urgency 
Pass the Buck 
Laissez-Faire 
Political Jobs 
Inertia 
3 0 2 0 1 0 
GOAL 
Incentives 
Bad Incentives 
$$5500 mmiilllliioonn iinn nneeww ssaalleess bbyy 22001155 
And, finally, 5 
if we better 
align 
incentives 
with 
outcomes, 
we can 
avoid the 
counter-productive 
distortions 
of bad 
incentives.
Explain Everything 
1 0 2 0 3 0 
Accountability 
Leadership 
Right People 
Urgency 
3 0 2 0 1 0 
Pass the Buck 
Laissez-Faire 
GOAL 
Incentives 
Political Jobs 
Inertia 
Bad Incentives 
$$5500 mmiilllliioonn iinn nneeww ssaalleess bbyy 22001155 
Now you 5 
can see 
why we 
have to 
tackle these 
five areas 
of effort— 
doing so 
will give us 
the ability to 
overcome 
negative 
forces and 
achieve our 
goals.
…and the importance of 
those five strategic focal points 
Accountability Leadership Right People Urgency Incentives 
went from abstract to OBVIOUS.
Obviously, 
match your presentation 
to the audience.
Ban the Bullet! 
5 PRESENTATIONS WITH IMPACT 
Avoid 
Bulleted 
Lists 
1 Expand 
Your 
Graphics 
2 
Ensure 
Legibility 
3 
4 
Split Your 
Slides 
5 
Explain 
Everything 
There you 
have it: five 
approaches 
to creating 
presen-tations 
with 
impact.
Congratulations! 
If you made it through all 
five “Ban the Bullet” lessons, 
you now have the tools 
to improve the effectiveness 
of your own presentations.
Clarity, focus, 
and visual interest 
→ success.
Do you need to take 
your presentations 
to the next level? 
We can help! 
Workshops Consulting Design
Clarity, focus, and visual interest => 
Thank 
You! 
success. 
Alan Hoffman 
“The Prince of PowerPoint” 
alan@missionconsult.com (619) 232-1776

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Ban the Bullet 5: Improving Your PowerPoint Presentations, pt. 5

  • 1. • PART BAN the BULLET An Irreverent Guide to Producing Presentations that Get Results Alan Hoffman ▪ The Mission Group ▪ San Diego, California ▪ alan@missionconsult.com © 2013 by The Mission Group. All Rights Reserved. 5
  • 2. “The Prince of PowerPoint, Alan Hoffman, wields his laptop like a sword – or a magic wand.” — Nationally-recognized columnist Richard Louv, San Diego Union- Tribune, June 13, 2004.
  • 3. In lesson #4, we learned how to split slides to make your presentation easier to follow. In this lesson (#5), we’ll see how explaining everything can bring home your key points.
  • 4. Explain Everything 4 PRESENTATIONS WITH IMPACT Avoid Bulleted Lists 1 Expand Your Graphics 2 Ensure Legibility 3 4 Split Your Slides 5 Explain Everything 5
  • 5. POSITIVE FORCES NEGATIVE FORCES Accountability Lack of Accountability Leadership No One’s in Charge Right People Political Jobs Urgency Inertia Incentives Bad Incentives Explain Everything Let’s start 5 off with this sample slide. In it, we’re trying to explain how manage-ment changes are needed in a business.
  • 6. POSITIVE FORCES NEGATIVE FORCES Accountability Lack of Accountability Leadership No One’s in Charge Right People Political Jobs Urgency Inertia Incentives Bad Incentives Explain Everything The graphic 5 on the left is hard to decipher and the text too small to read. The table on the right is lifeless.
  • 7. Explain Everything Even if we 5 enlarge the graphic, it’s still confusing. What are the coils? What is this graphic really trying to say?
  • 8. Let’s use a graphical analogy to not just “illustrate” the point, but to make it compelling.
  • 9. Explain Everything 1 0 2 0 3 0 3 0 2 0 1 0 GOAL We’ve laid 5 a football field over the original graphic (which we’ll remove in the next slide), and made the company’s goal the field’s goal line. $$5500 mmiilllliioonn iinn nneeww ssaalleess bbyy 22001155
  • 10. Explain Everything 1 0 2 0 3 0 3 0 2 0 1 0 GOAL $$5500 mmiilllliioonn iinn nneeww ssaalleess bbyy 22001155 We’ve 5 completely replaced the original graphic now. The “current conditions” line is now the line of scrimmage.
  • 11. Explain Everything 1 0 2 0 3 0 3 0 2 0 1 0 GOAL Accountability Leadership Right People Urgency Incentives $$5500 mmiilllliioonn iinn nneeww ssaalleess bbyy 22001155 The “team” 5 that can help us win our goal is made up of five key players.
  • 12. Explain Everything 1 0 2 0 3 0 3 0 2 0 1 0 GOAL Accountability Leadership Right People Urgency Incentives Pass the Buck Laissez-Faire Political Jobs Inertia Bad Incentives $$5500 mmiilllliioonn iinn nneeww ssaalleess bbyy 22001155 Opposing 5 our team are the five negative traits pushing back against us.
  • 13. Explain Everything 1 0 2 0 3 0 3 0 2 0 1 0 GOAL Accountability Leadership Right People Urgency Incentives Pass the Buck Laissez-Faire Political Jobs Inertia Bad Incentives $$5500 mmiilllliioonn iinn nneeww ssaalleess bbyy 22001155 We can 5 push toward our goal…
  • 14. Explain Everything 1 0 2 0 3 0 3 0 2 0 1 0 GOAL Accountability Leadership Right People Urgency Incentives Pass the Buck Laissez-Faire Political Jobs Inertia Bad Incentives $$5500 mmiilllliioonn iinn nneeww ssaalleess bbyy 22001155 …but the 5 negative traits will push back at us, keeping us from our goal.
  • 15. Explain Everything 1 0 2 0 3 0 Pass the Buck 3 0 2 0 1 0 GOAL Accountability Leadership Right People Urgency Incentives Laissez-Faire Political Jobs Inertia Bad Incentives $$5500 mmiilllliioonn iinn nneeww ssaalleess bbyy 22001155 If, however, 5 we hold people account-able, we can weaken the tendency of people to pass the buck.
  • 16. Explain Everything 1 0 2 0 3 0 Pass the Buck Laissez-Faire 3 0 2 0 1 0 GOAL Accountability Leadership Right People Urgency Incentives Political Jobs Inertia Bad Incentives $$5500 mmiilllliioonn iinn nneeww ssaalleess bbyy 22001155 If senior 5 manage-ment exerts greater leadership, then the laissez-faire attitude among staff will decrease.
  • 17. Explain Everything 1 0 2 0 3 0 Pass the Buck Laissez-Faire Political Jobs 3 0 2 0 1 0 GOAL Accountability Leadership Right People Urgency Incentives Inertia Bad Incentives $$5500 mmiilllliioonn iinn nneeww ssaalleess bbyy 22001155 If we make 5 an effort to match the right people with the right jobs, we can avoid more “political” appoint-ments, making our teams stronger.
  • 18. Explain Everything 1 0 2 0 3 0 Pass the Buck Laissez-Faire Political Jobs Inertia 3 0 2 0 1 0 GOAL Accountability Leadership Right People Urgency Incentives Bad Incentives $$5500 mmiilllliioonn iinn nneeww ssaalleess bbyy 22001155 If we can 5 better commun-icate our sense of urgency, we can weaken the sense of inertia that many feel.
  • 19. Explain Everything 1 0 2 0 3 0 Accountability Leadership Right People Urgency Pass the Buck Laissez-Faire Political Jobs Inertia 3 0 2 0 1 0 GOAL Incentives Bad Incentives $$5500 mmiilllliioonn iinn nneeww ssaalleess bbyy 22001155 And, finally, 5 if we better align incentives with outcomes, we can avoid the counter-productive distortions of bad incentives.
  • 20. Explain Everything 1 0 2 0 3 0 Accountability Leadership Right People Urgency 3 0 2 0 1 0 Pass the Buck Laissez-Faire GOAL Incentives Political Jobs Inertia Bad Incentives $$5500 mmiilllliioonn iinn nneeww ssaalleess bbyy 22001155 Now you 5 can see why we have to tackle these five areas of effort— doing so will give us the ability to overcome negative forces and achieve our goals.
  • 21. …and the importance of those five strategic focal points Accountability Leadership Right People Urgency Incentives went from abstract to OBVIOUS.
  • 22. Obviously, match your presentation to the audience.
  • 23. Ban the Bullet! 5 PRESENTATIONS WITH IMPACT Avoid Bulleted Lists 1 Expand Your Graphics 2 Ensure Legibility 3 4 Split Your Slides 5 Explain Everything There you have it: five approaches to creating presen-tations with impact.
  • 24. Congratulations! If you made it through all five “Ban the Bullet” lessons, you now have the tools to improve the effectiveness of your own presentations.
  • 25. Clarity, focus, and visual interest → success.
  • 26. Do you need to take your presentations to the next level? We can help! Workshops Consulting Design
  • 27. Clarity, focus, and visual interest => Thank You! success. Alan Hoffman “The Prince of PowerPoint” alan@missionconsult.com (619) 232-1776