Every efficient and successful web designing company must employ mobile-friendly web designing for sites that load on mobile devices. However, a study on the website of 100 digital retailers revealed that only 9 out of 100 use responsive design.

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Responsive web design vs. Dedicated Mobile Websites
Every efficient and successful web designing company must employ mobile-friendly web
designing for sites that load on mobile devices. However, a study on the website of 100
digital retailers revealed that only 9 out of 100 use responsive design. 59 have dedicated
mobile websites and 32 continue to use the desktop version for their mobile users as well.
Even the most popular retail websites take an average of 3 seconds to load on a hand-held
device. This is 2 seconds more than what Google recommends. Creating responsive web
design is what makes a web developer a top web design company.
Page load time of dedicated mobile websites, as per the study, was the quickest at 2.47
seconds, followed by 3.21 seconds for responsive web design and 3.87 for no mobile
optimization websites. Mobile sales have overtaken desktop sales. And internet usage on
mobile devices is expected to outrun desktop internet usage in a couple of years. Similarly,
mobile search will eventually replace desktop search. Studies show that over 67 percent
internet users have begun to prefer mobile internet. So, if your digital marketing strategy is
dependent upon Search Engine Optimization (SEO); it is wise to hire a professional web
designing company to move to responsive web design or dedicated mobile sites.

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The choice between the two however, is what the business has to make. But here are some
reasons that influence top web design company of every country prefer responsive web
design.
1. Google Recommends
Google recommends responsive web design and has even declared it as the industry best
practice. Websites with responsive design have one URL and same HTML regardless of the
device they are uploaded in. This means Google crawler will find it easy to crawl, index and
organize content. A dedicated mobile site on the other hand has a different URL and HTML
and hence indexing is a lot more complex. Also, when content lives on one website; users
will find it easier to share and interact.
2. Easy Management

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When desktop website and mobile website are two different things; their SEO campaigns are
also different. One site and one SEO campaign is easy management for the business and the
partnering web designing company.
3. One website to Multiple Devices
Regular users of your website and returning customers are more likely to be acclimatized to
familiar environment when only one website format is used on the desktop and mobile. This
means consistent user experience. On the contrary, in a dedicated mobile website; the user
will have to search and navigate through sections to go where he wants. This means loss of
time especially when mobile internet needs to be quicker than the usage on desktop.
However, there is another community of web experts that prefer dedicated mobile sites. This
is because search and keywords usage on the mobile is quite different from that on the
desktop. But when you work with the top web design company; experts can incorporate
mobile optimized keywords in responsive web design SEO strategy as well.