This document provides an overview of Brazil's growing economy and changing society. It discusses Brazil's unique history of colonization and how it has created a hybrid culture. It notes Brazil's stability in recent decades, high growth rates, rising consumer class, and changing demographics. It also mentions some new social tensions and uncertainty that have emerged alongside increased prosperity.

1. Inside the New Brazil

4. f South Am erica?
Is Brazil part o

5. s of Colonization
Uniqu e historie

6. ue hybrid society
Creat ing a uniq

7. n cultural traits
Wit h its ow

8. from Op timism

9. and flexi bility…

10. in variou s forms)
to i n security (

13. St ability

14. FOREIGN DIRECT INVESTMENT IN BRAZIL (IN U$ BILLION)
1988-20011

15. With high employment, incomes reach record level

16. rd quarter
s 4.77 % in 3
sector grow
Marketing

17. ew Markets
amilies, N
aphy… New F
ging demogr
Chan

19. migrant c ountry
F rom migr ant to im

20. aller C ities
Power of Sm
namics: The
w growth dy
Ne

21. l Growth Rate
rty: Highe st Globa
Mobility – Prope
New

22. f the Country
s in Hal fo
torbike st han Car
More Mo

23. ed social tensions
New and unresolv

24. tional s Paradise
Th e Multina

25. C onsume r Class
An E merging
the grow th market
A and B Classes –

27. The New Braz ilian Consumer
y ve Never had it so Good
The

28. wi th new re ferences

29. Status

30. Division

31. Populism

32. Emotion

33. p rivate ove r public

34. Transformation

35. Natural

36. Pu rpose

37. dia
in social me
er of f riends
nd highes
t numb
lians h ave 2
Social : Brazi

38. nse of local
A new se

39. ion Models
D istribut

40. OBRIGADO!
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