The deck from my presentation to the undergrads in Tracy Tuten's advertising class at East Carolina University about my time as a student in the Bootcamp for Account Planners at Miami Ad School. I had a great time. The speech was better than the deck!

1. Strategic Planning

2. What is Planning?
• The Voice of the Consumer
• The Voice of Reason.
• The Asker of Why?
• The Link between Account Management
and Creative

4. Be Interesting

5. Be Interested

6. Be Relevant

7. Dont Be Afraid to Take
a Deep Dive

8. Be Bout What You
Be Talkin Bout

9. Why MAS?

10. Hands On
• 12 Weeks
• 12 Planners
• 6 cases
• 1 pitch
• 1 job!

11. Learn from Industry
Heavyweights

12. The Brands
Account Planning Steven Bayley | Dafna Linden Creatives Molly Prunka | Kara Cohen