Andres Glusman, Meetup
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Meetup is a platform that allows individuals to create their own meetup groups on various topics. It has grown organically through an agile development process and by doing customer development and testing early and often. Meetup's founders conducted over-the-shoulder testing sessions with real users to better understand how people used the site and identify pain points, confronting their own biases. These inexpensive testing sessions provided valuable insights and helped shape Meetup's features and growth. The lessons of giving teams direct access to customers, identifying problems quickly, and launching frequently can apply to customer interviews, community building, and other initiatives.
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Andres Glusman, Meetup
- 1. Beyond 2 guys in a garage 1 Customer Development at Meetup SXSW - March 2010 Andres Glusman
- 2. What’s Meetup? Meetup Groups Designed for individuals to create their own Meetups from scratch
- 4. GET IN SHAPE
- 6. GET OUT OF THE HOUSE
- 7. SIT ‘N KNIT
- 9. CLIMB
- 10. REVEL…. ?
- 11. 11 SPREAD THE LEAN STARTUP GOSPEL
- 12. 12 What’s Meetup? Meetup Groups Designed for individuals to create their own Meetups from scratch Meetup Sponsorships Designed for organizations to reach, sponsor & support existing Meetup communities Meetup Everywhere Designed for organizations to spark user-generated `Meetup everywhere
- 13. 13 Accidental Lean Startup Built on open source software Agile development with multiple pushes per day Customer Development Customer Development
- 14. 14
- 15. 15
- 16. Just started doing it
- 17. 17
- 18. “I’ll let you into the beta program if you agree to let my team watch you set it up”
- 19. 19
- 20. screen table I’m trying to…. Me Paul computer developer developer developer Conference Room
- 21. “That was humbling”- A developer after the session
- 22. MALKOVICH BIAS: THE TENDENCY TO BELIEVE THAT EVERYONE USES TECHNOLOGY LIKE YOU DO
- 23. Watching people use the stuff you build, is the best way to confront the Malkovich Bias
- 24. Shifts the conversation from how I would use the website to how this useruses the website
- 25. On pace to do 600-800 sessions this year Will cost around $27,000 (less than 1 outsourced usability project)
- 26. Test 2-3 days a week (t, w, th) Setup tests prior to knowing what will be tested Recruit participants from community and through recruiter (compensate for their time) Use gotomeeting to broadcast sessions to developers Use silverback to record Do remote tests via gotomeeting Follow each session with discussion & notes/video
- 27. “This Group meets the first Saturday of every month “ “This Group meets the first Saturday of every month “ “This Group meets the first Saturday of every month “ “This Group meets the first Saturday of every month “
- 28. Testing on our DIY iPhone Rig Similar approach to iPhone testing
- 29. Customer Development lessons learned Give team direct access to customers Look for boulders in the road Substitute frequency for precision Strip out costs wherever possible …but be willing to trade money for time Have discussions Launch & learn Do as much as you can in low tech way, then scale
- 30. Lessons apply to… Customer interviews for current/new platforms Community & coaching initiatives Discovering sales approaches for new platforms Modeling & projections Etc 30
- 31. Still lots to learn 31
- 32. Drop me a note Andres Glusman andres@meetup.com @glusman 32
Notas do Editor
- Reekedof process
- Here’s the diagram of our testing setup with the changes I’ve just mentionedThere’s the user in the testing room, and me next to them with my laptop We’re running GTM, and I can monitor that, take notes and IM on my laptop Teams of developers now sit at their desks and watch the test on their own computers through the power of GoToMeeting, while the audio comes through their speakers (hopefully they are wearing earphones so they are not sharing the session with the whole office)
- The rigs or “sleds” available for purchase online seemed expensive and complicated Some used multiple tiny cameras and required split screen viewing for the picture-in-picture effectWe decided to build it ourselves using equipment and technology we knew how to use already Take a look at the lower left image That’s the Meetup company tripod to which I have taped a paint stirring stick That stick is the platform for a $5 iPhone case that holds the testing phone A clamp on lamp is the anchor for our webcam, which remains in a fixed position above the iPhone The tester sits in from of the rig and can hold onto the iPhone without moving it much in relation to the camera We record the sessions with Quicktime using our webcam, which plays on our desktop in a viewer during the test- We can broadcast our desktop with GTM as we do with a website test to share it with the team in real time- Recordings of the screen and the user’s gestures come out nice and clear, and after awhile you are able to ignore the participant’s knees and feet moving under the camera
- AS LONG AS YOUR SAMPLING IS GOOD -