5. 5 Billion Mobile Users Worldwide in
2010
FOURSQUARE FACEBOOK PLACES
8.5+ million users, 2 million daily check-ins, 30+ million Facebook Places users,
60% US and 40% international 1.5 million local businesses on FB Places
60% of consumers now search for deals digitally before shopping
6. But checkins are only a small part of a much
THE PROBLEM
bigger location-based ecosystem…
8. 01 LBS 02 LBM
A location-based service Location-based marketing
(LBS) is an information and (LBM) bridges the gap
entertainment service, between all forms of
accessible with mobile marketing media. Inclusive
devices through the mobile of social media, internet,
network and utilizing the
and real life interaction
ability to make use of the
geographical position of the
mobile device
9. Agency/
Billboard
Brands
QR/
Barcode
Mobile
DOOH In-Store
Venues Print
Coupons Radio/
TV
Cell
WiFi Tower
10. “It’s about the horizontal integration of
ALL media around the engagement of a
consumer in a specific place”
11. Who are we?
The global trade association that unites
media, platforms and brands
300+ members
Toronto, NY, SF, Amsterdam
35% agencies, retailers, brands
40% location platforms
20% OOH, Print, TV
13. Who Uses Location Based Services ?
• 80% male
• 70% 19-35 yrs. old
• 70% college grads
• 38% considered influential
• 20% more likely to do
mobile research
16. CASE #1 #ChevySxSW
Competitive road trip week before
conference; directed largely
through OnStar
“Volt Recharge Lounge
“Catch A Chevy” – shuttle service
VIP Chevy Volt drives
Published casual videos
Chevy drive experience
Major technology debuts:
Augmented Reality iPhone app
QR Codes
17. CASE #1 The Results
More than 60 million extremely positive
social web impressions
Since the SXSW activation, Chevrolet’s
Facebook fans have increased +20%
@Chevrolet Twitter followers have more
than doubled since sponsorship
More than 250 “traditional media”
placements generated more than 80
million impressions
18. CASE #2 Foursquare + Content
The BRAVO network has offered a
series of branded “badges”
specifically designed around series
that include “The Real Housewives,”
“The Millionaire Matchmaker,” “Top
Chef,” “Top Chef Masters” and “Shear
Genius.”
Early results of this and other related
promotions have been shown to drive
increased traffic to venues and a loyal
fan base
Has since spawned a new show with
Endemol and a new category of
checkin
19. CASE #3 Foursquare + DOOH
ScreenScape’s FSQ widget enables
businesses who are both ScreenScape
and foursquare users to recognize and
reward foursquare users in real :me.
This can be done by displaying custom
foursquare content and promo:ons on
digital displays at their premises.
Some venues have reported an 30% liC
in checkins and offer redemp:ons over
standard check in without integra:on