The Location Based Marketing Association is an international non-profit organization dedicated to research, education, and innovation at the intersection of people, places, and media. It has over 450 members with chapters in major cities including Toronto, Montreal, New York, San Francisco, Amsterdam, London, and Singapore. The organization focuses on location-based services and marketing that integrate various media such as social media, internet, out-of-home, and real-world interactions to influence people in specific locations.