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Getting it WRONG Change and measurement on the internet And how it’s all going to change Charles Arthur, The Guardian
In business, remember: ,[object Object],[object Object],[object Object]
Online, the equivalent is: ,[object Object],[object Object],[object Object]
There’s lots of money in search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But what’s really happening?
Facebook v Twitter ,[object Object]
Because Web 2.0 is different ,[object Object]
And that’s true for many more ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case study: Solwise ,[object Object],[object Object],[object Object],[object Object]
CHANGE: WHAT’S COMING?
Mobile: where the growth is
Smartphone web access: growing
HTML5 v Flash
If  you build in Flash...  ,[object Object]
If you build in HTML5... ,[object Object]
Location, location, location ,[object Object],[object Object],[object Object],[object Object],[object Object],• In 2010 about 376m GPS-enabled mobile phones will be shipped – about 28% of the total handset market. •  The percentage will rise to 33% to 2011.
Thank you Charles Arthur twitter.com/charlesarthur guardian.co.uk/technology

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Getting it Wrong: Change and Measurement on the Internet - Charles Arthur

Notas do Editor

  1. Note that this is only one week in March. In the US. But: Facebook is becoming as important as Google - so let’s look at social media.
  2. Facebook on 130m uniques in the US (more than half its population) Twitter on about 25m-30m, holding steady. Compete.com - how does it work? Web browsers.
  3. The message: measurement is something to be wary of. What can you trust? What you see.
  4. Solwise, based in Hessle (near Hull)
  5. Look at the relative growth - there’s Nokia. But at that relative growth, smartphones OVERTAKE normal phones by 2015. For the WHOLE WORLD. Expect it even sooner in the UK and US.
  6. Location is becoming important but nobody has cracked it yet - if you know where the phone is, what does that tell you?