3. We don’t see things as they
are, we see them as we are

4. Digital Nomadz

5. I help companies improve their online and
offline listening skills. I facilitate creative
workshops that teach about working with
internet and create smarter companies
and organizations, mostly in healthcare.
I also love to help entrepreneurs with a
good idea, design feasible business models
for it and make their dream a success!
Diana Vermeij
@dianavermeij (twitter)

6. I believe we don’t see things as
they are, we see them as we
are.
I like to be they guy that shows
show people what is possible so
they become even better
versions of themselves.
Steven Zwerink
@szwerink (twitter)

7. So, who are you?

8. Content

9. Content

10. Why Business Modeling?
Content

11. Why Business Modeling?
Content
The Business Model Canvas

12. Why Business Modeling?
Content
The Business Model Canvas
Applying the Business Model
Canvas

16. What is the business model of
the APPLE iPod?

17. What is the business model of
the APPLE iPod?
You have 10 minutes!

18. Why Business Modeling?

19. Why a business modeling workshop?
1. To make sure we speak the same
language

20. Say, your out drinking with
some friends..

21. And you hear a song that you
like..

22. But you don’t know
the title or the
artist..

23. Meet Shazam!

24. This is how it works:
Hold up your phone

25. This is how it works:
Hold up your phone
Press ‘Tag now’

26. This is how it works:
Hold up your phone
Press ‘Tag now’
Wait...

27. This is how it works:
Hold up your phone
Press ‘Tag now’
Wait...
And... Done!

28. The figures:

29. The figures:
• 2.000.000
identified songs per
day

30. The figures:
• 2.000.000
identified songs per
day
• 200.000 people buy
the song!

31. The figures:
• 2.000.000
identified songs per
day
• 200.000 people buy
the song!
• That is 10%!

34. They didn’t give a ****
about the status quo models

35. Why a business modeling workshop?
2. Business Model Innovation is
CRUCIAL
to keep creating
VALUE

36. DSM Innovation Center
CONFIDENTIAL

37. THERE IS NONE
No picture
available

38. But we can be more systematic with our
creativity while searching for the next...

41. discuss with your seat neighbor
what a business model is and
write down your definition

42. ?
what elements did you
mention in your
definition?

45. Definition Business Model

46. Definition Business Model
A business model describes how an organization
creates, delivers, and captures value (economic, social,
or other forms of value)

47. Why a business modeling workshop?
3. To identify the right elements of
a business model

48. Design

49. What is Design?

50. “The only thing that is
not designed is nature”
Dave Kelly, IDEO
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT.

51. “adaptation of means
to a preconceived end”
dictionary.com
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT.

52. “transformation of
existing conditions into
preferred ones”
Herbert Simon, 1969
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT.

53. Why design?

54. Why design?
• Design is not the weapon for marketing

55. Why design?
• Design is not the weapon for marketing
• Design does not exist only for the design

56. Why design?
• Design is not the weapon for marketing
• Design does not exist only for the design
• The design is the reason you exist

57. Why design?
• Design is not the weapon for marketing
• Design does not exist only for the design
• The design is the reason you exist
• You design the object not for the object but for the result

58. Why design?
• Design is not the weapon for marketing
• Design does not exist only for the design
• The design is the reason you exist
• You design the object not for the object but for the result
• A business model also deserves a unique design

59. Why a business modeling workshop?
4. “Business people don’t just need to understand
designers better; they need to become designers”
Roger Martin, Rotman School of Management

60. Why a business modeling workshop?

61. Why a business modeling workshop?
1. To make sure we speak the same language

62. Why a business modeling workshop?
1. To make sure we speak the same language
2. Business Model Innovation is crucial to keep
creating value

63. Why a business modeling workshop?
1. To make sure we speak the same language
2. Business Model Innovation is crucial to keep
creating value
3. To identify the right elements of a business
model

64. Why a business modeling workshop?
1. To make sure we speak the same language
2. Business Model Innovation is crucial to keep
creating value
3. To identify the right elements of a business
model
4. “Business people don’t just need to understand
designers better; they need to become designers”

65. Written by Alex Osterwalder in co-
creation with 470 co-authors

67. BUSINESS MODEL
CANVAS

68. 9
Building
Blocks

69. 1. Customer Segments
images by JAM

70. 2. Value Proposition
images by JAM

71. 3. Distribution Channels
images by JAM

72. 4. Customer Relationships
images by JAM

73. 5. Revenue Streams
images by JAM

74. 6. Key Resources
images by JAM

75. 7. Key Activities
images by JAM

76. 8. Key Partners
images by JAM

77. 9. Costs structure
images by JAM

78. Key Activities Value Customer
Propositions Relationships
Key Customer
Partners Segments
Key Distribution Revenue
Costs Resources Channels Streams
Structure
images by JAM

79. Business Model Canvas
KEY KEY VALUE CUSTOMERS CUSTOMER
PARTNERS ACTIVITIES PROPOSITION RELATIONS SEGMENTS
DISTRIBUTION
KEY RESOURCES CHANNELS
COSTS STRUCTURE REVENUE STREAMS
images by JAM

80. Business Model Canvas
KEY KEY VALUE CUSTOMERS CUSTOMER
PARTNERS ACTIVITIES PROPOSITION RELATIONSHIPS SEGMENTS
DISTRIBUTION
KEY RESOURCES CHANNELS
COSTS STRUCTURE REVENUE STREAMS

82. CANVAS OVERLAY - Apple iPod

83. CANVAS OVERLAY - Apple iPod

84. CANVAS OVERLAY - Apple iPod

85. CANVAS OVERLAY - Apple iPod

86. CANVAS OVERLAY - Apple iPod

87. CANVAS OVERLAY - Apple iPod

88. CANVAS OVERLAY - Apple iPod

89. CANVAS OVERLAY - Apple iPod

90. CANVAS OVERLAY - Apple iPod

91. CANVAS OVERLAY - Apple iPod

92. CANVAS OVERLAY - Apple iPod

93. CANVAS OVERLAY - Apple iPod

94. CANVAS OVERLAY - Apple iPod

95. CANVAS OVERLAY - Apple iPod

96. CANVAS OVERLAY - Apple iPod

97. CANVAS OVERLAY - Apple iPod

98. CANVAS OVERLAY - Apple iPod

99. CANVAS OVERLAY - Apple iPod

100. CANVAS OVERLAY - Apple iPod

101. CANVAS OVERLAY - Apple iPod

102. Assignment
Design the business model for an empty box

103. Using the Canvas - how do we do it?

104. Using the Canvas - how do we do it?
1.
HE
P LOT T
C AN VAS ON
R
A POSTE

105. Using the Canvas - how do we do it?
2.
1. PUT TH
AT
POSTER
HE UP
P LOT T ON THE
WALL
C AN VAS ON
R
A POSTE

106. Using the Canvas - how do we do it?
2.
1. PUT TH
AT
POSTER 3.
HE UP
P LOT T ON THE DESIG
WALL
C AN VAS ON N YO
UR
R BUSIN
A POSTE ESS
MODE
L

107. ORDER OF
BUILDING
BLOCKS

108. ORDER OF 1. CUSTOMER SEGMENTS
BUILDING 2. VALUE PROPOSITION
BLOCKS 3. CUSTOMER RELATIONSHIPS
4. DISTRIBUTION CHANNELS
5. REVENUE STREAMS
6. KEY ACTIVITIES
7. KEY ASSETS
8. KEY PARTNERS
9. COSTS STRUCTURE

109. IMPORTANT
• Everybody writes
• Use the post-its
• Move them around
• Tell us a story
64

110. What is YOUR business model ?

111. What is YOUR business model ?
You have 10 minutes!

114. 68

115. 68

116. THE END
Master Workshop
‘Business Modeling’ for The Institute Mexico
@dianavermeij
@szwerink
Interested in having us facilitate a workshop like this
for your organization? Contact us at:
www.digitalnomadz.nl

120. Credits
Buy the book!